L’Oreal Colour Riche Wild Plum Review

I have suddenly taken a liking to the world of bright lippies and trust me I am so happy with my decision. One thing I realized is when one uses brown lipsticks it gives them a much mature look. But when using bright ones it just adds energy to your personality and freshness to your face making you look younger.

Product being reviewed: L’Oreal Colour Riche Wild Plum

Loreal Colour Riche 640 Rich Plum

Price:

US$ 8.95

Ingredients:

Loreal Colour Riche 640 Rich Plum

Claims:

Indulge in richness beyond compare with our most luxuriously rich color and intensely rich hydration. Colour Riche® Lipcolour is richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the formula is enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of 42 gorgeous shades from bold to nearly nude, Colour Riche® Lipcolour offers a shade that’s perfect for every look and any occasion

Loreal Colour Riche 640 Rich Plum

My Experience with L’Oreal Colour Riche Wild Plum:

The lipstick comes in a light gold metallic cylinder. It has a twist up mechanism. Also it shuts with a click and would not be prone to opening up on its own.

Loreal Colour Riche 640 Rich Plum

When we hear the word plum the color in my mind perceives it to be from the purple family. But Wild Plum is in no means closer to being a purple shade. This one is a bright pink more towards being fuchsia. Wild Plum is very smooth in texture and glides effortlessly on the lips. I generally prefer using a lip balm as it makes the lipstick application much easier and smoother. Wild Plum is in no means a matte shade neither is it a glossy one. It has a slight shine to it. It also has silver shimmer particles which are very obvious when you apply the lipstick. Wild Plum has a creamy texture. Although the company claims this lipstick has Omega 3, Vitamin E and Argan Oil I personally feel the lips start drying after 3-4 hours.

Loreal Colour Riche 640 Rich Plum

Wild Plum has a great pigmentation and color transfers to its fullest in just one swipe. The intensity can be built up with multiple swipes. It does transfer to spoons and coffee mugs which puts me off. The staying power is around 4-5 hours. Also when it fades away it leaves a pretty pink stain but the shimmer particles become more visible. Wild Plum might also settle in fine lines. It is a very pretty daily use shade.

Loreal Colour Riche 640 Rich Plum

Loreal Colour Riche 640 Rich Plum

Loreal Colour Riche 640 Rich Plum

Pros of L’Oreal Colour Riche Wild Plum:

  • Nice bright pink/fuchsia.
  • Travel friendly.
  • Creamy texture.
  • Has a shiny finish.
  • Smooth application.
  • Shimmer particles.
  • Highly pigmented.
  • Good staying power.

Cons of L’Oreal Colour Riche Wild Plum:

  • Might settle in fine lines.
  • Shimmer particles could be off putting for some people.
  • Lips start drying after 3-4 hours.

Would I recommend L’Oreal Colour Riche Wild Plum?

Yes. I think this one is a very pretty everyday shade.

Would I repurchase L’Oreal Colour Riche Wild Plum?

Not the same one but definitely other colors from this range.

IMBB Rating:

4.5/5

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