4 Simple Grammar Rules For IMBB Writers

grammar rules imbbHonestly speaking, I’m not a grammar nazi. I commit a lot of grammar mistakes myself while writing. However, when someone reads as much as I do, a lot of sentences and words sound jarring to senses. Even if you don’t know much about grammar rules, there are some small things you can take care of in order to make your text more palatable and smooth. Although we correct a lot of mistakes while editing reviews, some errors still slip by unnoticed. I think it’d be good to involve our writers also in the process, since they produce the original text. Here are some things that I would like our writers to be aware of while writing a review-

1. Its vs. It’s

It’s means ‘It is’ or ‘It has’
It’s a perpect Pink blush.
It’s made my skin break out in the past.

Its shows possession.
Its pigmentation is not very good.
I can buy two lipsticks in its price.

Check this out-
1. It’s clear that its lasting power is not according to its claims. (CORRECT)
2. It’s clear that its lasting power is not what it’s been claimed. (ALSO CORRECT)

2. Those Dots Dots Dots… called Ellipsis

An ellipsis – the omission of a word, phrase, line, paragraph, or more from a quoted passage — is indicated by ellipsis points (or dots)… Ellipsis points are three spaced periods ( . . . ), sometimes preceded or followed by other punctuation.
The ellipsis is primarily used to
1. indicate an omission- Fortified with nutrient-rich ingredients… delivers 16 hours of continuous moisture.
2. indicate pauses- “Well, I . . . uh . . . don’t know,” she said.

Don’t use ellipsis as a replacement for commas or full stops-
I was going through the shades… and the SA said to me…my skin was dry.. so it would suit me..the price was very high..and I left it.

Imagine reading a full review full of sentences like these.

rati beauty ad

3. Long, Endless Sentences

Normally, this happens because we type the way we speak in our real lives. And in our real lives there are no full stops or commas. Sometimes, long sentences sound appealing also. Because you get the flavor of the writer in them. Still, most long sentences break so many grammar rules that it’s better to break them into shorter sentences by using periods.

So a text like this-

So, on my visit to The Body Shop, I actually went to buy just a hand cream and that’s when the associate told me that they have added this new product, it smells amazing and I should definitely give it a try as people are loving it and one can hardly find it available online on their website.

can be broken into shorter sentences to pass on the message more effectively-

On my next visit to The Body Shop, I went to buy only a hand cream. That’s when the associate told me that they have added a new product; it smells amazing, people are loving it, and I should definitely give it a try. I would also not find it available on their website.

4. Because of VS. Due To

Due to is a predicate adjective + preposition that means “caused by.” When you are using ‘due to’ in a sentence, replace it with ’caused by’ and see if it makes sense.

The little sparkle on my lips was due to shimmer present in the lipstick. (CORRECT)
I could not go out for an OOTD due to heavy snow. (WRONG)

Because of is a preposition used to introduce an adverbial phrase and means “as a result of.”

I could not go out for an OOTD because of heavy snow. (CORRECT)

Check these out!
The parent-teacher meeting was canceled due to heavy rains. INCORRECT
The parent-teacher meeting was canceled caused by heavy rains. INCORRECT
The parent-teacher meeting was canceled because of heavy rains. CORRECT
The cancellation of parent-teacher meeting was due to heavy rains. CORRECT
The cancellation of parent-teacher meeting was caused by heavy rains. CORRECT

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18 thoughts on “4 Simple Grammar Rules For IMBB Writers

  1. I’m a grammar nazi! I tend to figure out such mistakes all the time when I read articles or listen to people !Nice article .. it’s a quick guide 🙂

  2. Thats really great initiative sanjeev sir.. (y) It wud really help in improving our write up apart from going in lil depth of grammer.. 🙂 really appreciate!!

  3. Hey that was really helpful.. These things would actually make our articles sound good and presentable 🙂 I at times tend to write continuous sentences because we speak that way lol 🙂 will keep those little things in mind now 🙂

  4. Thank you, Sanjeev ji. You are an excellent teacher 🙂 You have explained things so well. I will definitely keep these points in mind 🙂

  5. This is a very helpful post Sanjeev sir…..i also tend to write long sentences sometimes…would surely avoid them now… 🙂

  6. Somebody help me!!! I am going nuts laughing at my own joke, where I am replacing its with it’s, and vice versa. LOL!!! 😀 😀

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