Australis Cosmetics Midas Touch Serum Primer Review


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Skin tone: Medium to dusky

Hello, ladies!

Gold infused products are a current obsession in the beauty world and all the companies are jumping on this bandwagon and introducing new products day-by-day. Australis Cosmetics has recently introduced a new gold infused primer called “Midas Touch Serum Primer”. Read on to find out whether it is a HIT or MISS!

Australis Cosmetic Midas Touch Serum Primer Review

Price: 985 INR for 18ml
Product Description:
Prep and prime skin with our Midas Touch Serum Primer! Flecks of gold and a splash of honey hydrate skin giving it a gorgeous glow!
Vitamin E, Honey and Gardenia Flora Extract help to soothe and brighten your skin tone!

Ingredients:
aqua (water), glycerin, alcohol denat., ppg-26-buteth-26, peg-40 hydrogenated castor oil, phenoxyethanol, xylitylglucoside, anhydroxylitol, carbomer, chlorphenesin, xylitol, disodium edta, mel (honey), sodium hydroxide, glucose, benzophenone-4, dipropylene glycol, parfum (fragrance), mica, gardenia florida fruit extract, tin oxide, ci 77891 (titanium dioxide), ci 77491 (iron oxides), ci 19140 (yellow 5)

My Experience with Australis Cosmetics Midas Touch Serum Primer:

Australis Cosmetics Midas Touch Serum Primer Review Packaging


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The packaging of the “Midas Touch Serum Primer” is similar to any serum primers; it comes in a pink glass dropper bottle. Though the bottle is a bit bulky, it is easy to use and looks sophisticated. More than the packaging, I like the name of this product; it’s cool and reminds me of the King Midas who was so attracted to gold. I am so impressed with seeing that how much thoughts they have put in naming the product.

Australis Cosmetics Midas Touch Serum Primer Review Bottle

Australis Cosmetics Midas Touch Serum Primer Review Front

The primer itself is a thick goopy essence, which is pale gold in color. There are tiny golden flecks in the serum which makes the product way posher. Though the serum is a bit thick, it gets absorbed into the skin easily, but one thing which I noticed was that I could see the gold flecks on the skin after blending. The golden flecks don’t blend into the skin and they stand out. They are not bothersome and they do vanish after some time.


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Australis Cosmetics Midas Touch Serum Primer Review Bottle Back

The primer is super hydrating and makes the skin very dewy and glowing. It makes my makeup stay super long and does its job effectively. It makes my makeup go on smoothly on the skin. Though I like it on its own, my most favorite way to use it is to mix it along with other products. OMG! It’s an awesome multitasking product. I usually like mattifying primers, but I am not a fan of dewy primers, so, sometimes I mix this serum with my mattifying primer, and boom, I get a super glowing dewy yet mattified skin. I also mix this with my moisturizers, and sometimes, I also mix it with my foundations. It makes any product dewy and gives a nice subtle glow to the skin.

Australis Cosmetics Midas Touch Serum Primer Review Bottle Back Close

I am in love with this serum primer. It is such an excellent multitasking product. It is a dewy primer, not a pore refining primer, but it does hide the pores to an extent.

Australis Cosmetics Midas Touch Serum Primer Review Open

Overall, I am super impressed with this Midas Touch Primer. I use it every single day in multiple ways to achieve a hydrated, fresh, dewy, primed and glowing skin.

Australis Cosmetics Midas Touch Serum Primer Review Swatch

Pros of Australis Cosmetics Midas Touch Serum Primer:

• Meaningful name
• Beautiful packaging; comes with a dropper
• Thick serum consistency
• Contains gold flecks
• Hydrates the skin
• Makes the skin dewy, fresh and radiant
• Primes the skin for makeup correctly
• Multitasking product
• Can be used with other primers, moisturizers, foundations

Cons of Australis Cosmetics Midas Touch Serum Primer:

• Not a pore minimizing primer
• Gold flecks don’t blend well

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IMBB Rating:
4.5/5
Would I Repurchase/Recommend Australis Cosmetics Midas Touch Serum Primer?
Yes, to both.

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