Aveeno Positively Ageless Firming Body Lotion Review

Hello beauties!

How was your weekend? Ours was super lazy and relaxing. but I did a mini shopping haul. We are experiencing sudden mercury fluctuation these days which seems to be taking a toll on our skin and health. My little girl and hubby are suffering from runny nose and cough while I am suffering from dry skin and my facial skin feels more oily than ever!  Luckily, we have so many options in the market today to cope up with the effects of climate and other issues.

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And, my today’s purchase is about one such product which is fulfilling our expectation these days though it is yet to deliver any anti-ageing benefits, as per its claims. Aveeno products are well known for their skin friendly formula including oats and recently I tried their body care products which seem good all year round. Let’s read on more about Aveeno Positively Ageless Firming Body Lotion!

Product Description:
This firming body lotion contains ACTIVE NATURALS® Natural Shiitake Complex for visibly improved firmness and elasticity. In a consumer study, 100% of women saw visible improvement in their skin in just 2 weeks. This light, non-greasy lotion helps to moisturize your skin with a subtle hint of fragrance.

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$7-$10 for 8 Oz (227 g), price varies across stores

My Experience with Aveeno Positively Ageless Firming Body Lotion:

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The lightweight gel based lotion comes in a sleek, long tube packaging with a flip top opening and cap. Its subtle and flowery fragrance is likeable. Overall, I find it quite user friendly and travel friendly. The lotion, as I said earlier, appears to be perfect in consistency – neither too thick nor runny; just perfect to get absorbed into my skin all year round including summers.

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I like its lightweight, gel based texture which gets easily absorbed into my dry – normal skin with no greasy or oily residue behind; just subtle, dewy, smooth skin with sweet, flowery smell. *yummy* And, I do get soft and supple skin for good 12 hours, though I doubt if it helps with 24/7 hydration as per the claim. Moreover, I am yet to confirm its anti-ageing or firming results as I don’t have those concerns, luckily. But, I did notice clear and tighter skin on my hands and legs. I also alternate it as a hand cream during bedtime and wake up to soft and supple hands.

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It also cleared light pigmentation marks from my hands which were caused due to excessive usage of detergents and hot oil burns. I usually suffer sweating from hands irrespective of season and hence it is quite impressive for me to see no sweating from hands after using this lotion, regardless of the time. I am sure it will definitely help normal – dry skin all year round while dry skinned beauties might love it in summers for its non greasy/sticky finish, yet intensely hydrating properties.

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Comparing it to my previous Nivea body lotions, I find this Aveeno body lotion pretty close to my liking as it fulfills all my concerns right from its subtle fragrance to intensely hydrating properties that too without any sticky feel. However, I doubt if these lotions provide any anti-ageing benefits other than giving a boost of hydration that, in turn, might give us supple and youthful skin. I would definitely recommend this lotion to everyone irrespective of seeking anti-ageing benefits, it is a good body lotion for everyday use all year round, but don’t expect miracles from this lotion! I will get it again, no doubt.

Aveeno Positively Ageless Firming Body Lotion Review

Let’s sum up pros and cons:

Pros of Aveeno Positively Ageless Firming Body Lotion:

• A lightweight body lotion infused with the goodness of mushroom extract, avena sativa and other beneficial ingredients
• Formulated without parabens and sulfates
• Does what it claims to do up to a good extent
• Provides intense hydration to my normal – dry skin for good 10-12 hours in current summers
• Gets absorbed easily into skin with no sticky, greasy residue behind
• Does not induce sweating
• Treated light pigmentation on my hands which were caused due to excessive use of soapy detergents and hot oils
• Tightens skin, but I cannot claim it to be an anti-ageing result
• Cleared my skin tone on hands and legs
• Quite user friendly and travel friendly

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Cons of Aveeno Positively Ageless Firming Body Lotion:

• I didn’t see any firming effect even after 3-4 weeks of usage
• It certainly does not give us 24 hours hydration
• It does contain chemicals which might bother sensitive skin
• Natural ingredients do not have any significant role in the ingredients list

Well, I seriously feel that it is a complete dud for beauties seeking any anti-ageing benefits; it won’t fade wrinkles or sagging skin. It might plump the skin up and might provide flush of hydration, but only temporarily. I would love to get it again for its intense hydration and non sticky finish on my skin, and not for its exaggerated claims.

IMBB Rating:
3.8/5 (Points deducted due to exaggerated claims!)

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