BH Cosmetics Loveable Lash Mascara Review

Hola amigos!

Today’s review is about mascara, this one is from BH Cosmetics. BH Cosmetics is such a drugstore brand that you won’t regret investing in its products. They are stepping out from their regular eye shadow palettes and introducing newer items in their range. Let’s see how much love this mascara deserves.

BH Cosmetics Loveable Lash Mascara

Product Description:

Loveable Lash Mascara is a lengthening and volumizing formula infused with botanical humectants that work to nourish and “love” your lashes while you wear it. This buildable formula contains Panthenol, Jojoba and Aloe for a soft, sexy lash that’s never clumpy or dry! Available in True Black. Made in USA. Paraben Free.


BH Cosmetics Loveable Lash Mascara


$8 but I got for $6.75 on sale.

My Take on BH Cosmetics Loveable Lash Mascara:

Packaging:  The mascara come in a slightly longer tube, all black with hot pink prints and metallic pink cap, holding the wand. Nothing much fancy yet acceptable.  The wand brush is flexible and a bit longer in length than usual. The brush style is ordinary, but does its job gracefully.

BH Cosmetics Loveable Lash Mascara

Performance:  The Loveable Lash Mascara is the only mascara available with BH Cosmetics. Manufactured with Panthenol, Jojoba and Aloe, it keeps the lashes soft and doesn’t make them stiff or dry. The consistency is a bit on the watery side but not a trouble maker. It somehow makes the application with ordinary design wand easy, helping out coating each lash individually. The color is true black and definitely makes your lashes look blacker and stand out. One coast starts showing up results and you can go up to max 3 coats for fuller lashes, with instant coats followed by the preceding one to avoid clumping.

BH Cosmetics Loveable Lash Mascara

If applied properly, there is no clumping at all; the universal rule of not retouching dry mascara coats applies here too. If you somehow end up clumping, you will experience flaking afterwards (but no flakes if applied properly). It adds some length to the lashes and each and every lash is coated separately, so an effect of fuller and thicker lashes is created. But otherwise, it isn’t dramatizing voluminous mascara as stated in the claims. The curl is average, nothing extraordinary. It is a paraben-free product, which makes it worth purchasing. It doesn’t irritate the eyes at all. This isn’t a waterproof mascara and can be easily wiped off with makeup remover or wet wipes. You can also make use of olive oil, especially when removing it before going to bed as olive oil multiplies the length of lashes faster: D. Overall, I would say this is a daily wear type mascara to give a natural look, with some definition and black effect to lashes but not a party wear product to create dramatic of festive look.

BH Cosmetics Loveable Lash Mascara

Pros of BH Cosmetics Loveable Lash Mascara:

  • Formulated with great choice of natural ingredients.
  • True black mascara.
  • Wet consistency makes application easy.
  • Fairly priced for a drugstore brand.
  • Adds color, definition and length to lashes.
  • Gives a fuller lash effect.
  • Doesn’t clump or flake.
  • Safe for sensitive eyes.
  • Coats each lash individually with each stroke.
  • Weightless on lashes.
  • Doesn’t make lashes dry or stiff.
  • Paraben free.
  • Perfect for a natural look.

Cons of BH Cosmetics Loveable Lash Mascara:

  • Not too volumizing.
  • Nothing innovative in wand design.

IMBB Rating:


Would I Recommend/Repurchase BH Cosmetics Loveable Lash Mascara?

I am not a mascara person, so I am not sure about my repurchase, but if mascara is a staple in your daily makeup, this is a good option for attaining a natural, weightless look with a paraben-free product.

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8 thoughts on “BH Cosmetics Loveable Lash Mascara Review

    1. ALLAH! I have flabby eyelids doc, kahan se beautiful!! me better but just a bit better, a long way to go still before feeling fine, need to see and ENT then refer the medics to you….stay prep for advice 😀

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