Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner Review

Skin tone: medium dark; NC42-44
Skin type: dry-combination; sensitive; acne-prone

Hello everyone,

Today, I have Bobbi Brown Long Wear Gel Eyeliner in the shade “Black Mauve Shimmer Ink” up for review.

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner

Product Description:
A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula—all with 12 hours of waterproof and sweat- and humidity-resistant wear.  Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won’t smudge or fade.

• Featured in Allure Magazine (May 2016).
• Awarded “Best Beauty Buys” in Instyle Magazine (April 2015 & May 2016).
• Received the “Icon Reward” in Essence Magazine (April 2015).
• Cobalt Ink featured in People Magazine (June 2014).
• Black Ink featured in Shape, People StyleWatch, & Brides Magazine (June, July, August 2014).

Price:
USD 26 for 0.1 oz/3 gm (excluding any shipping or taxes).

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner ingredients

My Experience with Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner:

Packaging: The packaging of Bobbi Brown Long Wear Gel Eyeliner is similar to L’Oreal Infallible Gel Lacquer Liner. The product comes in a thick glass jar with a black screw top plastic cap. The jar is triple in size as compared to the actual product that comes inside. I did expect the product to be accompanied with a brush or an applicator, but that’s missing. Even drugstore products half the price come with an applicator :/

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner pot

Shade/Pigmentation:  Bobbi Brown describes this shade as a “deep chocolate mauve,” which is what it looks in the jar. The shade looks a little darker than the shade “Chocolate Shimmer Ink,” with bronze undertones. However, on my eyes, it comes out as grey-brown. The shimmer particles are not chunky or gritty, but are very fine and impart a sheen to the shade, thus preventing the shade from looking flat. But in contrast to the name, there is no black in it.
The product is pigmented but is not too opaque and the intensity can be built easily without the liner looking cakey. I do have to go over a couple of times to make the shade show up on my eyelids. I feel that the shade would look really pretty on lighter skin tones; on darker skin tones, the shade will not even show up properly. The shade does not look harsh, in fact, looks very muted, which makes it apt for office wear.

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner closeup

Application: The formula is very smooth and creamy, and glides on like a dream. The liner has a very creamy, smooth texture, and also is very easy to apply. I really love it and it clearly defines the difference between using a drugstore brand and a high-end one. I have it for a couple of months now and there is no change in its consistency.

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner swatch on hands

Staying Power:  It glides easily on my lids and stays there, primer or no primer! I have tried it for 12 hours and it did stay put with no smudging or flaking with just a little fading. I even washed my face (with water) and the liner did not budge, but that was the case when I used it here in the US. I wore the shade when I was in India and the product did transfer a bit onto my oily lids and did budge a little, but in the smoldering heat where even I was melting away, I really can’t blame the eye liner. 😉

Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner eye swatch

Pros of Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner:

  • Smooth, creamy texture.
  • Safe for sensitive eyes.
  • Doesn’t irritate eyes.
  • Waterproof and smudge proof.
  • Easy to use even for beginners.
  • Stays put the whole day.
  • Comes off easily with an eye makeup remover.
  • Subtle shimmery sheen, apt for the office wear.

Cons of Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner:

  • The shade would look good on lighter skin tones.
  • The eyeliner does smudge a little in hot weather.

IMBB Rating:
3.5/5

Would I Repurchase/Recommend Bobbi Brown Black Mauve Shimmer Ink Long-Wear Gel Eyeliner?
Well, I liked the quality of the product but the shade is not really for me. I will not repurchase this one, but would like to try the other shades though.

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