ColourPop Cosmetics Avenue Ultra Matte Lip Review

ColourPop Cosmetics, the makeup brand, is all over the review world and how! We get great quality products at a bargain price – no one is offended, we are all so happy. Today, I have an ultra-matte liquid lipstick from ColourPop in the shade Avenue, which is very similar to Lime Crime Wicked.

ColourPop Avenue Ultra Matte Lip Review

Price and Quantity:
$6.00 for 0.11 oz

Product Description:
Sleep all day, stay up all night in this deep yellow red.

ColourPop was born, raised and made with love in the City of Angels (aka Los Angeles) so we can react quickly to the latest and greatest trends and get them in your fabulous hands stat. We take the phrase “if you can dream it, you can do it” to a whole new level and specialize in making killer makeup in every shade imaginable at prices everyone can afford. We think that whole barrier between fancy and affordable is absolute nonsense. That’s why all of our products have luxury formulas at prices that won’t break the bank. Have an idea for a great shade? Shoot us an email. We love feedback from our customers. We find inspiration everywhere from the catwalk to YouTube and can turn what’s trending now into a shade tomorrow.

PS. We are 100% fur baby friendly, bunny approved, and only test our products on humans – the ones in our HQ to be exact.

We Never Test on Animals, Made in the City of Angels.

How to Use:
Step 1:
Make sure your lips are bare and dry!
Step 2: Apply matching lip pencil for a precise and perfected application.
Step 3: Apply Ultra Matte Lip with the applicator or your favorite lip brush.

The Colourpop liquid lipsticks come in a regular transparent tube with a doe foot applicator, like most of the lip glosses. The packaging is quite sturdy and leak-proof, so they would be great for travel as well. There is a cardboard outer packaging along with the shade name.

My Experience with ColourPop Cosmetics Avenue Ultra Matte Lip:

This is my fourth ColourPop ultra matte lipstick, and all I can say is that I am very pleased to have tried this brand. I have 2 Lime Crime Velvetines, one in Red Velvet and the other in Pink Velvet, and they are priced at $20. These liquid lipsticks cost a fraction yet quality wise they are better than the Lime Crimes. They wear beautifully and last almost forever.

cruelty free lipstick

The lipstick does take a few seconds to dry up and to set into a matte finish. Oily food does break it in and reapplication demands complete removal. I am a believer and lover of this brand, you’ll believe only when you get to use it. I don’t buy Lime Crimes anymore because I don’t support their way of doing business, and had bad experience as a customer too, like a lot of people.

Texture and Application:
It’s very light and spreads easily on the lips, it applies wet and then dries in to a matte.


Pigmentation and Coverage:
It’s super pigmented and any errors during application will shout on the face, so one needs to be extra careful during application. In case of errors, you need to wipe it off totally before reapplying. It deposits 99% color in single swipe and covers all lip flaws and doesn’t settle into the lip lines.


Shade and Finish:
It is a dark red shade and is completely matte. It’s such a lovely shade for all parties and festive looks, and makes the teeth look whiter.

Staying Power:
As long as you don’t remove it.

Is it Comfortable to Wear?
Yes, it’s very lightweight and comfortable; it’s not hydrating but neither drying. Prepping the lips before application is recommended.


It has no scent to it and that is a good thing.


hand swatch

matte lipstick lip swatch

Pros of ColourPop Cosmetics Avenue Ultra Matte Lip:

• Highly pigmented
• Completely matte
• Long wearing
• Cruelty free
• Numerous shades for selection

Cons of ColourPop Cosmetics Avenue Ultra Matte Lip:

• None

IMBB Rating:

Would I Recommend ColourPop Cosmetics Avenue Ultra Matte Lip?
I recommend these matte lipsticks any day, select any shade you like and rock it!

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