Estee Lauder Pure Color Long Lasting Plum Couture Lipstick Review
I am back with another Estee Lauder product, another lipstick, but this time not from the “Envy” collection, but the “Original Pure Color” line. I have earlier reviewed a couple of shades from this collection – Wildly Pink comes to mind. Rati shared two of my favorite shades earlier – Raspberry and Coral Fantasy. I used to love this formula and have quite a few shades from it – yet to be reviewed. Although a lot of females swear by the Estee Lauder signature lipstick line, I still feel that it was the introduction of the Pure Color collection which launched Estee Lauder into the game of up and trendy makeup. Prior to that, it was still pretty much a skin care line with very few raved makeup products. Pure Color changed all that for Estee Lauder.
The shade I picked today is Plum Couture – a fall shade. Let’s find out whether it lives up to the hype created by the ones reviewed previously.
Pure impact. Pure luxury. Pure emotion. Pure Color. Lead a Colorful Life. Intense, long-wearing color creates maximum impact. High fashion shades with medium-to full coverage. Luxurious formula pampers, comforts with Vitamins C and E plus natural moisturizers. Delicately fragranced with a delectable fresh fig scent. Color so incredible, it leaves your lips wanting more. True Vision™ technology takes ordinary color and makes it extraordinary. In a seductive spectrum of shades, from sublime to vivid. Enriched with lip-loving ingredients, including apricot kernel, shea butter and murumuru butter that leave lips soft and creamy smooth.
Retails at $26 in US and INR 1750 in India – for 3.8 gm.
The packaging is pure luxury! The gold casing, the glass bottom with a hint of colour, the lovely Estee Lauder insignia – all make up for a very expensive, yet functional look. The lipstick comes enclosed in a box, the box has a small window for you to be able to identify the colour. The best part is that the box comes seal wrapped! You know that no one else has touched the lipstick or swatched it!
My Experience with Estee Lauder Pure Color Long Lasting Plum Couture Lipstick:
Shade: The shade “Plum Couture” is a more bruised plum color – deep, dark, intense, almost gothic. This shade is definitely not everyone. Honestly, I am not sure whether it’s even my cup of tea! I use it rarely, but it’s definitely a unique and adventurous shade.
Texture: In texture, its consistent to its counterpart Wildly Pink. This is part of the “satin for lasting creme” shades. There is no shimmer or sparkle in it, just intense creamy colour. The texture is creamy and lightweight, gliding smoothly on the lips. It does not dry out the lips, rather I find it hydrating while worn. It does not accentuate fine lines, nor does it bleed or feather.
Pigmentation: The Pure Color line has great pigmentation, you get about 85-90% colour deposit in one swipe. These are great in themselves. I used to love the pigmentation of my Pure Color lipsticks and then EL went ahead and further upped their game with “Envy.” But that’s a whole different story. A single swipe gives rich opaque colour, you don’t really have to build it up.
Lasting Power: Once applied, the colour settles down on your lips, so there is very little transference. The colour stays true through snacks/mini-meals for good 6 hours. Post fading, it leaves a faint pink stain which stays for about another hour.
To sum this up for you:
Pros of Estee Lauder Pure Color Long Lasting Plum Couture Lipstick:
- Intriguing colour, unique.
- Excellent pigmentation.
- Easy to apply from the tube.
- Comes in a sealed, tamper-proof packaging.
- Excellent luxe and practical case.
- Does not feather or bleed.
- Despite its semi-matte finish, does not accentuate the fine lines of my lips.
- Did not dry out my lips.
Cons of Estee Lauder Pure Color Long Lasting Plum Couture Lipstick:
- The colour is not everyone’s cup of tea. You really have to try it before you buy it.
I love the Estee Lauder Pure Color lipstick formula – whether it is the Original line or the Envy collection.
Will I Repurchase from this line?
Yes, I have in the past and will be reviewing them presently. They have some amazing shades to chose from. And the price point of these is still better than that of the Envy which are priced at INR 2300 each.
Estee Lauder Pure Color Long Lasting Lipstick Raspberry
Estee Lauder Pure Color Long Lasting Lipstick – Wildly Pink
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Estee Lauder Pure Color Long Lasting Lipstick – Rose Tea
Estee Lauder Pure Color Long Lasting Red Tango Creme Lipstick
Estee Lauder Pure Color Lipstick Pink Parfait
Estee Lauder Nectarine Shimmer Pure Color Lipstick
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21 thoughts on “Estee Lauder Pure Color Long Lasting Plum Couture Lipstick Review”
I never saw such gorgeous wine lips after my own sis kk.. 🙂 u n my sis both carry such shades so gracfully wow!! hats off.
If ever I will get EL or urban decay lippies then it wud be just coz of ur drop dead gorgeous swatches and review.. (y)
happy new year in advance!!!
Awwwww…Thanks Neetu! Do try these 2 lines…you won’t be disappointed. Wish you and family a very Happy New Year too!
moderation .. :O
Rescuing Neetu 🙂
Wow kulpreet… Ur lippie collection is to die for… Loved this shade on u….a very nice plum indeed
Thanks Arpita! Glad you liked it! Im myself not very comfortable with this one!
Rightly said KK, pure color range brought Estee in the game.
Yes, it did!
this shade is not my cup of tea….but u rock it KK 😀
I understand. Its not a shade everyone would like…
KK, I like bright, happy shades on you 🙂
Me too Jomol! This is too gothic-y for me!
I never thought wine may look so appealing and graceful before looking at my sis and ur swatches kk.. 🙂 u both really make this wine so wearable and garceful on ur skin.. hats off!! loved it on u though i shy away frm it..
That sure looks great on you 🙂 .. sadly not my kind of shade 🙁
I understand San – this one is not for everyone…too dark…
You review absolute beauties! Looks stunning <3
Thanks Lisha! Glad you liked it!
Amazing reviews Kulpreet and this colour looks so nice on you 🙂
Thanks Jasmine! Im not sure Im able to pull this one off…
You do pick up the best of shades and brands!! Awesome review and FOTD, as always 😀 😀