Preliminary Information: Estee Lauder Spring 2011 Wild Violet Collection– Coming up January 2011 (US & Europe release date; I have no information about the Indian release date actually, porbably February 2011) at select Estee Lauder counters and online for a limited time.
- Pure Color Lip Gelée in Electric Cherry
- Pure Color Lip Gelée in Electric Coral
- Pure Color Lip Gelée in Electric Pink
- Pure Color Lip Gelée in Electric Violet
- Pure Color Long Lasting Lipstick in Wild Blossom
- Pure Color Long Lasting Lipstick in Wild Coral
- Pure Color Long Lasting Lipstick in Wild Fire
- Pure Color Long Lasting Lipstick in Wild Violet
- Double Wear Stay-in-Place Eye Pencil in Untamed Violet
• Pure Color Nail Lacquer in Wild Storm
- Pure Color EyeShadow in Untamed Violet
- Pure Color EyeShadow in Sugar Cube
• Pure Color Five Color EyeShadow Palette in Wild Violet
• Estee Lauder Wild Elixir (Fragrance)
Do I like it? Will I buy it?
I will definitely check the lip products, especially the Lip Gelées since these are the first Gelées from Lauder. Regarding the eye products I miss the spring-like colour-burst. On the other side this collection concept accentuates the lips with brilliant, eye-catching colours and the eyeshadows match this homogeneously. Personally I don´t like mixing warm and cool shades in a palette so I think I will leave it.
What I like about this collection:
Again a flower theme, gives an impression of sophisticated limited edition strategy. I appreciate the fact that there is a scent part of the collection – something small brands cannot afford (means: They cannot afford a flop and if you are not backuped with a huge marketing budget a scent is always risky) so I expect these special top-offs from big brands. Last but not least: Liu-Wen for Estée Lauder Spring 2011 Collection :-)) Simply georgeous to use an asian model; come to think this even shouldn´t be an issue to discuss, but: Where are all the other popular brands coming up with models from asia for their international campaigns? Once again Lauder Companies´ flagship brand shows their cutting-edge attitude and cosmopolitan credo. Thank you!