EXPERIMENT with TIGI BED HEAD at Lakmé Fashion Week

After a successful association with one of India’s biggest Fashion Weeks, TIGI Bed Head will turn heads and set trends once again at Lakmé Fashion Week Summer/Resort from 18th to 22nd March, 2015. With a host of exciting activities lined up – from engaging with beauty bloggers to styling models and celebrities, Bed Head by TIGI is all set to steal the show at the Summer/Resort 2015.

Watch out for #BedHeadHairSpace where a team of TIGI Bed Head experts will create swanky hair styles. THE APARTMENT works as a breath of fresh air as it brings together a variety of brands to create a fun and relaxed environment for people to enjoy, and get pampered by hair and make-up professionals. Bloggers can pop some champagne, get styled by TIGI educators, have a personalized photo-shoot and choose from the myriad options to indulge.

Continuing the founding principle of – By Hairdressers, For Hairdressers, TIGI Bed Head has associated with Clint Fernandes – award winning makeup and styling artist – second time in a row, who will work his magic backstage with TIGI products for popular shows, creating unique looks to compliment the designers’ latest collections. TIGI products are tools that are designed to elevate the craft of hairdressing to a higher level of creativity and the founding principle is what makes TIGI stand out from the crowd.

Bed Head, a range of shampoos, conditioners and styling products, are for people who love to experiment, break rules and push boundaries. It allows you to express yourself and customize the latest trends to your personal style by cocktailing products – Your Hair Your Way.

S Factor is designed for women who want sensational hair; whether she wears her hair sleek and slinky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos, conditioners and styling products.

TIGI has been part of various Fashion Weeks globally. Be it the London Fashion Week, New York Fashion Week or Milan Fashion Week, our global creative team has worked backstage on different looks that focus on precise hairdressing which in turn enhance the overall look of the design. TIGI currently offers three ranges of products in India – Bed Head, S Factor and Copyright Colour. While Bed Head and S Factor can be purchased by consumers off the shelf at select salons in the country, Copyright Colour is mainly for hairstylists.

Twitter handle: @TIGIIndia
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