Giorgio Armani Rouge d’Armani Lipstick – Rouge 402

Giorgio Armani  Rouge d’Armani Lipstick – Rouge 402

This is a Sunday Special – a glorious lippy from Giorgio Armani’s range – Rouge d’Armani Rouge 402. I know I am breaking from my Estee Lauder series, but there are so many products to cover in that range that I will never get to share my new loves with you, so I decided to jumble it all up. Plus I was waaaaaay to excited to share this with you – my first Armani cosmetic product!!

Giorgio Armani Rouge d’Armani Lipstick – Rouge 402

The Product:

Exceptional long-wear formula results in up to 8 hours of intense color. Experience comfort and shine, without fading and feathering. Soft texture leaves lips feeling continuously hydrated. Lipstick packaged in an elegant black lacquered case with an exclusive magnetic closure. Sealed with a click.


$ 32 in US. I picked it for about INR 2000 post conversion.


The lipstick comes ensconced in a heavy black lacquered case with a magnetic closure. The case is interestingly designed – it’s not round, its oval!! However, the top half and the bottom half are aligned asymmetrically oval – you have to see it to get it!! Sorry, not able to showcase this aspect in the photos.The lipstick is distinctly heavy – which gives it a more plush feeling


Giorgio Armani Rouge d’Armani Lipstick – Rouge 402 2

The lipstick has GA etched on it,which looks very very classy! I love when the Brand’s insignia is itched on the lipstick itself – it looks luxe and up market! The case comes packaged in a cardboard box – however, there is no seal on it.

Again, the same grouse as with pretty much all upmarket brands – no indication of colour apart from the number mentioned at the bottom! So far, I have only one Rouge d’Armani, so it’s fairly easier to find. However, I think its sobbing for company – what do you think?

My experience with the Giorgio Armani Rouge d’Armani Lipstick – Rouge 402:

The colour is Cranberry or Cherry pink with a tad bit of plum in it! It is intense and not for the faint hearted! The colour goes on creamy – no tug, no pull, no second swipe needed! Rich, intense, full colour in one swipe! I have not seen anything like this before!Considering the colour was so vibrant and intense, it was still fairly easy to apply directly from the tube without the use of a lip brush.

Giorgio Armani – Rouge d’Armani Lipstick – Rouge 402 (7)

The Finish is Satin – meaning its creamy when applied, has a glossy sheen (not glitter or shimmer)….however, the glossiness wears of a bit in about 3 hours but the colour sustains. The claim is 8hours and guess what? It delivers!! Though by the eighth hour, the lipstick looks a little patchy because you would have eaten/drunk, but its still there. I had to remove it with a makeup remover because the stain still lingered post me washing away the lipstick! In the duration that it is applied, it hugs the lips without settling into the fine lines or drying out the lips (which generally matte lipsticks do with me). It did not seem hydrating – as claimed. However, it was not drying either.


Giorgio Armani – Rouge d’Armani Lipstick – Rouge 402 (2)

To sum this up for you:

Pros of Giorgio Armani Rouge d’Armani Lipstick – Rouge 402:

1. Intense vibrant colour – perfect for Fall….almost like Fall’s answer to Summer’s Fuchsia!
2. Excellent pigmentation – I have not encountered this level of pigmentation. While Bobbi Brown and Estee Lauder lipsticks are highly pigmented, Rouge d’Armani takes it to the next level altogether!
3. Easy to apply from the tube
4. Does not settle into the fine lines of the lips
5. Maintains its glossy sheen for good 3-3.5 hours and the colour for 8hrs plus.
6. Does not hydrate but doesn’t dry out the lips either
7. Despite the intense colour – there was no feathering
8. Luxe feel to the tube and case!


Giorgio Armani – Rouge d’Armani Lipstick – Rouge 402 (6)

Cons of Giorgio Armani Rouge d’Armani Lipstick – Rouge 402:

1. The colour may not be everyone’s cup of tea. But the range does have numerous options.

Going forward, I am removing the price caveat from the Cons list. Price should not have any bearing on the rating since quality does not have any bearing on the price!A product with a high price tag does not automatically translate into a great product and vice-versa.

Giorgio Armani – Rouge d’Armani Lipstick – Rouge 402 ingredients

IMBB Rating:

Need I spell it out? It’s a 5/5.

If it was not a mathematical anomaly, I would give it 6/5.

Giorgio Armani – Rouge d’Armani Lipstick – Rouge 402 (1)

The color, the product, the texture, the lasting power, the feel, the packaging – its all uber cool and worth the price tag of the product. This could easily be the best lipstick in the market. But it vies for that spot with 2 other brands. Which ones? Coming soon….. I do feel my Rouge 402 is crying for company – do you think I should stop it from crying?

 kulpreet kaur

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25 thoughts on “Giorgio Armani Rouge d’Armani Lipstick – Rouge 402

  1. Goddd!! I have one rouge armani lipstick. I totally need to review it!! It look gorgoeus on your kulpreet. Loved the color on you *happy dance* *happy dance*

  2. Hey KK you seriously pick the most awesome pink lippies *jai ho* *jai ho* totally looking stunning on you *clap* *clap* great pick *happy dance* *happy dance*

    1. *thankyou* *thankyou* Saloni!! Im so glad you liked it on me! I wasnt sure how it would look on me and was just keeping my fingers crossed! But after trying it, i m so glad I got this!! *happy dance* *happy dance* *happy dance* *happy dance*

  3. You really pick best lipstick shades… *clap* such a pretty color *haan ji*
    Iam more of colour blind when it comes to lipstick colours … 😛

    1. *thankyou* Sowmya! Funny you should say that considering i am *hunterwali* *hunterwali* spanking myself for 2 duds i picked recently….will review them too! *pan* *pan*

      But this one – I got lucky with this…it is indeed a very flattering colour!! *powder* *powder*

  4. yet another beautiful shade *drool* , I will try and save first to buy this one *haan ji* , and then will surely tell you my experience 🙂 very nice review *happydance*

  5. Wow.. Kulprett i love reading ur posts. *clap* Totally loving ur collection.. *drool* *woot* So sincere u are wid ur reviews and they are very helpful for people who always rely on online shopping! *clap* I love hw u pick such gorgeous shades of pink everytime.. *drool* *whistle* You rockdd it like anything Kulpreet.. *jalwa* *pompom* Loved it on ur lips. Am waiting for ur fall collection.. *haan ji* *happydance* You are addicting me to ur EL and GA lippies nw.. *shy*

    1. You just made my day Neetu (if not the month!!) *puchhi*

      MY endeavour would always be to give as much info to my readers as is possible so that they can make an informed decision – especially when it concerns products in the high price range. After all, IMBB has helped me identify so many yays from duds – saving me money! I want to return the favour to all you lovely ladies! *hifive*

      More gorgeous lippies and brands coming up! *happy dance* *happy dance* *happy dance*

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