Hard Candy Fire It Up Plumping Serum Lipstick Review



Hello all,

Continuing with my reviews of lipsticks from the Hard Candy Plumping Serum lipstick range, today, I am reviewing the shade “Fire It Up.” This range has some lovely shades at a very affordable price. So, read on to find out more about this particular shade.
Hard Candy Fire It Up Plumping Serum Lipstick


Product Description:
Saturate lips with vibrant, pure color in just one stroke. A high gloss gel base infused with lightweight mango butter allows for superior comfort and shine with lasting hydration. Contains a unique antioxidant “Colorfast System” that keeps color vibrant, truer, and statement worthy. Formulated with Hard Candy’s exclusive Plumping Serum System that delivers hyaluronic acid and plumps the skin to quickly minimize the appearance of fine lines and wrinkle while adding hydrating volume.
Lipstick packaging

My Experience with Hard Candy Fire It Up Plumping Serum Lipstick:

Packaging:  This lipstick comes in a metallic tube packaging with some random creeper vine and heart design. The cap has a little color band at the top which matches the color of the lipstick and also has the shade sticker on it. I found the packaging to be a bit cheap looking, but it is efficient and travel friendly.
Open lipstick tube

Shade/Pigmentation:  “Fire It Up” is a gorgeous bright red shade. It is a kind of shade which instantly adds brightness to the face. Of course, it is not a shade which you can wear every day, but will surely look good on special occasions.
Red lipstick

The pigmentation of the lipstick is strong and it covers the lips in a single swipe. There is no clumping observed if you layer the lipstick.

Texture/Finish/Lasting Power:  The lipstick feels very moisturizing on the lips. It glides like butter and there is no tugging at all. The lipstick almost feels like a balm which can be attributed to the presence of mango butter in its ingredients.
Swatch on hands

However, the downside of such a creamy lipstick is that there is a lot of slip and the lipstick migrates quite a bit. Also, there is a danger of the bullet melting in hot weather.
Red lips

This lipstick is marketed as a plumping lipstick. However, it does not sting like other plumping lipsticks and there is no visible plumpness either. The finish of the lipstick is a glossy crème. The shiny glossy finish does give an illusion of slightly fuller lips though.
Red lipstick swatch

The staying power of the lipstick is strictly average – it stays put for around 2-3 hours. It transfers heavily and does not survive a full meal.

To summarize, this particular lipstick is a very difficult one as it migrates and transfers a lot. It is a beautiful shade but just too tricky to handle.

Pros of Hard Candy Fire It Up Plumping Serum Lipstick:

  • Beautiful red shade.
  • Nice glossy finish.
  • Moisturizing lipstick due to presence of mango butter.
  • Strong pigmentation.
  • Very affordable.

Cons of Hard Candy Fire It Up Plumping Serum Lipstick:

  • Transfers and migrates a lot.
  • Poor staying power.
  • No visible plumping effect.

IMBB Rating:

Would I Repurchase/Recommend Hard Candy Fire It Up Plumping Serum Lipstick?
Though it is a beautiful shade, I will not recommend this particular shade as it migrates a lot.  I would not repurchase the same shade but do possess other shades from the range.

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