Inviting Sellers to Sunday Bazaar 19th June, 2011

Last Sunday Bazaar was fun. Rati and I were putting ‘Sold’ on all the goodies one after another. And it really felt like the shopping scene in the ‘Confessions of a Shopaholic’ movie. 🙂 I hope all Sunday Bazaars go the same way. Every Sunday Bazaar brings it own adventure, excitement, and experience. No two Sunday Bazaars are the same. And all we can do is to handle all the peculiarities and learn from it. Like we learnt from Nupur that offering freebies with your products is a good idea. Well, all those who want to participate in the next Sunday Bazaar, 19th June, 2011, have to send us their product details, entry charges (see the table), and address proof’s scanned copy by Thursday Night to rati [at] makeupandbeauty [dot] com. And while writing down your product details, here are some things that you should keep in mind (copy-pasting from my last post):

1. Images: Take pains to shoot tempting images of the product. Take the snaps during the day and take clear swatches whereever necessary. Remember that attractive images and swatches would really help the buyers to make their decision.

2. Description: Note down all the good points about the product in bullet points and send them to us. If you don’t tell good things about your products who else will? Many sellers fail to stress the good points about a product. As I said in my earlier post, make your product look like a superstar.

3. Prices: Well, you can argue incessantly with me on this point but the sum of product price + shipping should be less than the actual price of the product by Rs. 30- 50. We Indians are highly price sensitive, and sometime the only reason we would buy a product online would be that we are getting it for cheap and with less hassles. If your sale price + shipping is comparable to the actual price why wouldn’t someone go and buy the product from the shop? Please fix the prices of your products wisely. Remember, since you are not using it anyway, it is of zero value to you.

4. Shipping: Please DO mention that if a buyer is buying more than one product the shipping charges would not be per product but only for one product, or whatever the total shipping charges would be.

5. Your Presence: Be present at the time of the sale. You’d not only be able to answer possible queries buyers might have but also push the buyers into buying your products just out of courtesy. At the end of the day, people are always nice to each other. And sometimes it’s all about relationships. And being present is a big part of your relationships, no? 🙂

6. Product Usage: Right. Good image. Good description. Good price. Still the buyers won’t touch the product. Why? Because you forgot to mention how many times the product have been used! Don’t let doubt creep into the minds of your buyers. Tell them about the past usage of the product. Be honest. They should know what they are getting so that they don’t feel cheated when they receive the product.

7. Freebies: Well, we learnt from Nupur. If you can offer some freebies with your product, please go ahead and do so. Everyone loves freebies. And they might be tempted to buy your product even if they do not need it. 🙂

8. Everything can fail: Well, it can all fail at the end of the day. Simply because the product is not needed by any of the buyers. You can offer tastiest of beef to a Vegan and he’d say no just because he doesn’t need it. Same can happen with your product. Hard luck. but hey, we will try selling your product again in the next Sunday Bazaar. 🙂

That’s all people. Please do send in your entries for Sunday Bazaar, 19th June, 2011.