It Cosmetics Hello Lashes Clinically Proven 5-In-1 Mascara Review

Greetings to dramatic lash ladies!!!

This is my first It cosmetics product. I have tried them during my religious trips to Ulta, but I had never bought anything because of no apparent reason. However for the sake of diversification, I bought a mascara as I liked it, when I tried it on my lashes and I loved the packaging too. Keep reading to know, if it lives up to the exaggerated claim that it makes.

Product Description:
Clinically shown to increase lash volume by 430%! Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including Peptides, Collagen, Proteins, Acai, Jojoba, Green Tea and Vitamins A, C, E, B5. Developed with leading plastic surgeons, the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. Offers the blackest of black color that lasts all day and never flakes or fades. It is paraben-free, fragrance-free, phthalate-free and sulfate-free.

Key Benefits:
Natural volumizing mascara, conditioning, hydrating lash primer, peptide lash growth serum, eyelash tint, eyelash comb/curler, designed to reach every lash.

Ingredients:

Price:
$24

My Take on It Cosmetics Hello Lashes Clinically Proven 5-In-1 Mascara:

Spending $24 on a mascara is outrageous and something that I do not support. But once in a while, I let myself let loose and indulge in a few selected luxuries. This is one such, once in a blue moon product, which I would dare not repurchase in near future.

Packaging:
It comes in a cylindrical, matt black tube with a cap, which has a black cushion grip. The spoolie brush is the usual type, except that it has a dome at the end. The packaging is obviously worth the expensive mascara and it is an essential factor, as to why I picked up this product.

Texture:
It is not very liquidy or wet, but it is rather of a very thick consistency, something that would hold on to my lashes and give it a lift and volume. However, it does not make them look clumpy or tacky, and it does not leaves a mascara goop behind.

Pigmentation:
To get the desired result as claimed by the product, one needs to apply multiple coats, but even then it does gets the job done. It gives extra dark, voluminous, thick lashes that we all covet.

Application:
Remove the extra product off of the spoolie brush and apply from the root up. Use the usual wiggle motion to get a neat, natural yet voluminous, false lash look.

Wear Time:
The wear time is an entire day and it has minimal fallout. It is water proof, sweat proof and it stays in place, until I remove with a good makeup remover.

Conclusion:
I really like this mascara and no, I would not say that it is worth every penny because it is expensive for a mascara. Though, it did give a nice dramatic look to my lashes. It claims to give 430% increase in lash volume and 114% increase in lash length and hence, they should give a tiny scale to measure lashes because otherwise there is no other way to find out the exact number, but technicalities apart it does give an awesome appearance to my lashes.

Pros of It Cosmetics Hello Lashes Clinically Proven 5-In-1 Mascara:

Sophisticated, classy packaging.
Spoolie brush is stiff and picks up just the right amount of product.
Provides volume and length to lashes in few strokes.
Multiple coats give an appearance of fake lashes.
Dries easily.
Does not clump lashes.
Does not make lashes dry or brittle.
Smudge proof, water proof and sweat proof.
Does not leave mascara goop behind.

Cons of It Cosmetics Hello Lashes Clinically Proven 5-In-1 Mascara:

Very expensive.
Volume is little too less for the money paid.

Would I Repurchase It Cosmetics Hello Lashes Clinically Proven 5-In-1 Mascara?
No, because it is way too expensive for a mascara. But, all those with no qualms about spending an extra buck on a mascara should give a fair shot to this product.

IMBB Rating:
4.5/5

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