IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown Review, EOTD

 IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown

Product Purchased by IMBB

Hello Everybody.

Today’s review will be on a product from one my favorite brands lately. It’s the It cosmetics No tug waterproof gel liner in the shade brown.
About the Product:

Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Plus they’re clinically proven waterproof even after eight hours of wear! They’re also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-Free, Fragrance-Free, Sulfate-Free.

Price : $22 for .017 oz

My Experience with IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown

As I have mentioned above IT cosmetics has become one my most sought after brands. Having been impressed with multiple products from their line namely the Your Skin but Better CC cream I decided to try an eye product from this brand.

This eyeliner comes in a pencil tube which twists up hence there is not tension of sharpening it much. But if you need a pointed tip there is also a hidden sharpener underneath the other end of the pencil in which the tip of the pencil fits perfectly and there is very minimal wastage of product even while sharpening.
The cap fits securely over the tip but since the eyeliner is super creamy you have to be careful while putting the cap on as it will get all over the rim of the cap.


This pencil glides on like a dream. Even the slightest bit of pressure delivers full color on the upper lid. The texture is super duper creamy. All these qualities make it super easy to apply even for inexperienced and beginners in makeup. The pencil tip gets worn out and the tip gets dull easily so you do need to sharpen it occasionally to get a sharp tip.

Now lets come to the disappointing aspect of this liner for me. Since it glided so easily and smoothly on the upper lid I was expecting the same smoothness on the waterline. But I did find it difficult for making the color to show up on the waterline. Don’t get me wrong the color does show up fully but it needs to be swiped multiple times on the waterline. I was expecting it to shown up in one single swipe as some of my other kohls do.


This eyeliner comes in multiple highly beautiful shades ranging from Navys, Greens, Taupes and Purples. I decided to go with brown because I wanted to experiment with a more forgiving color than black which would still be suitable for everyday wear. This shade of brown is not all monotone. It has beautiful very minute specks of golden shimmer which are hardly visible unless you are under direct sunlight. It does not give a gaudy look but gives a level of dimension to the liner.The shimmer do not irritate my eye even when applied on my water line.
Staying Power:

I have both pros and cons in this category. I was super impressed with the staying power of this eyeliner on my upper lid. When they said it was long wearing, they were not kidding. You can smudge it when its first applied but you have to do it quick as it sets within 10-15 seconds after which its completely budgeproof,waterproof,smudgeproof. The swatch test that you see on my hand held up and looked freshly applied even after I took a full shower with it. On the lids, you can get stuck out in the heaviest rain and it will still not budge unless you specifically remove it at the end of the day with eye makeup remover.
This same lasting power does not apply on my waterline. Somehow it only stays looking vibrant on my water line for 4-5 hours after which it starts to fade. Please note I do have watery eyes.

Overall super impressed with this product as a eyeliner on the upper lid (one of the most creamiest, long lasting product and will give most gel liners a run for their money),but would not pick this up for using this for the waterline.

Pros of IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown

• Super creamy
• Glides so smoothly and effortlessly
• Affordable
• Sets within few seconds to a complete budgeproof, smugeproof, transferproof and waterproof finish.
• Does come off easily with a good eyemakeup remover only
• Comes in variety of beautiful shades, the shade brown has minute specks of shimmer
• The shimmer particles are not irritating on the eye or the waterliner and are hardly notice-able unless you are facing the light directly
• Hidden sharpener which comes very handy.



Cons of IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown

• Does not apply so smoothly on the waterline, Need multiple swipes for the color to appear.
• Staying power on waterline is average 4-5 hours after which fading appears.

In the EOTD I have worn this both as a eyeliner and waterliner.


IMBB Rating 4.5/5

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12 thoughts on “IT Cosmetics No-Tug Waterproof Gel Eyeliner Brown Review, EOTD

    1. This color would look so pretty with most eye colors but especially with our Indian black/brown eyes. *powder* *preen*

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