It Cosmetics Superhero Elastic Stretch Volumizing Mascara Review

Hello everyone,

This review will be on the It Cosmetics Superhero Elastic Stretch Volumizing Mascara which has become my next *Spoiler alert* HG mascara.
It Cosmetics Superhero Elastic Stretch Volumizing Mascara

Product Description:
Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that’s clinically shown to give you your strongest, longest, thickest and most defined lashes! Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line – no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.
Ingredients mascara

Product Details

My Experience with It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

Packaging:  This mascara comes in a tall glossy black tube and with its winding structural design makes me think of a trophy. I totally keep this mascara right on my vanity as my own personal Oscar for “best lashes” 😛
Mascara packaging

The wand is a thin traditional bristle wand. The size is just right to use for both upper and lower lashes without a problem.
Mascara name

Consistency and Application:  The formula for this mascara is neither too wet nor too dry. It is just wet enough to completely coat and paint each lash from root to tip without clumping them together. The best method to apply this mascara is to keep it right at the root and wiggle your way up; depositing most of the product at the base for an appearance of a lush lash line. The mascara has a quick drying time hence you can apply your second coat in less than 30 seconds.
Mascara wand

rati beauty ad

Results:  This mascara is jet black, making your lashes stand out. It is buildable hence you can do up to two coats to achieve maximum “false-lash looking drama” ( I would not recommend putting more than 2 coats as it will start to look very messy and clumpy). It provides amazing length and also body and volume to my lashes which I love. The formula is mildly clumpy, but in a way that makes your lashes look thicker, but does not make them look spidery.
Eye swatch

Staying Power:  I did not find this mascara to flake or smudge on me throughout the day which is around 7-8 hours for me. It is not waterproof, which is what I prefer as it makes the removal process easier. This mascara comes off easily with any makeup remover wipe or and while doing my regular face washing routine.

Overall, I absolutely love this mascara. It does everything it claims and gives me amazing doll-like lashes which others can’t help but notice and complement on. I absolutely recommend this mascara!
Mascara on the eyes

Pros of It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

  • Lengthens and adds volume to the lashes.
  • Jet black color makes lashes stand out.
  • Applies evenly.
  • Mildly clumping formula to make the lashes look thicker, just be sure to not apply too many layers.
  • Does not flake or smudge during the day.
  • Easy removal with any makeup remover.
  • Perfect size wand for both upper and lower lashes.

Cons of It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

  • None for me.

IMBB Rating:

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