Jordana Shade 10 Pretty Modern Matte Lipstick Review

Hello all,

Today, I am reviewing a lipstick for you: Jordana Modern Matte Lipstick in Shade 10 Pretty. I had seen a few beauty bloggers rave about this new Modern Matte lipstick collection from Jordana which was launched in Jan 2015. I did not find any reviews on IMBB but still decided to pick up a couple of shades during my drugstore visit. I mean for a price of around 2.6 dollars, how wrong can you go? Read on to find out more.

Jordana Shade 10 Pretty Modern Matte Lipstick  (6)

$2.59. Prices may vary from store to store.

Jordana Shade 10 Pretty Modern Matte Lipstick  (5)

Product Description:
Kiss Your Dry Matte Lipstick Goodbye…Say Hello to the Modern Matte
• Modern Matte Lipsticks are a Winning Combination of High Payoff Pigments and Special Ingredients that Comfortably Extend the Wear
• Expertly Selected Shades Have an All-Day Wear Without the Typical ‘Dry Lip’ Finish that Feathers and Cracks
• Talc and Paraben-Free
• Made In USA

Jordana Shade 10 Pretty Modern Matte Lipstick  (3)

rati beauty ad

My experience with Jordana Shade 10 Pretty Modern Matte Lipstick:

This lipstick comes in a sleek packaging with a clear cap. The clear cap makes it easy to see the actual color of the lipstick. This is quite handy if you are buying the lipstick from a store where you cannot test it. The color of the bottom half of the packaging matches that of the lipstick which helps telling the lipsticks apart if you have more than one of them. Personally, I found the packaging to be a bit flimsy. I have a feeling that the cap is going to get loose soon and keep popping off the lipstick. Also, the print on the lipstick looks a bit cheap. Ok, time to remind myself – this lipstick is under 3 dollars, so reign in those fancies.

Shade 10 Prettylooked like a beautiful corally/orangey pink in the tube. And I thought this would be just perfect for the spring/summer months. Unfortunately, it did not look all that great on my skin. It almost reminded me of the pale frosty lipsticks which Bollywood heroines of sixties used to put on (  – no offence meant. Mommy dear tells me it was a big rage back then. )

Jordana Shade 10 Pretty Modern Matte Lipstick  (4)

Texture, Finish, Pigmentation:
The texture of the lipstick is just about okay. It is not creamy but it does not tug at your lips either. It might not fare well on dry lips and I would recommend exfoliating your lips if you plan to use one. Better still, apply a lip balm underneath.
The finish is supposed to be a matte but I felt that this shade is not completely matte and has a slight sheen to it.

Shade 10 Pretty is not a very pigmented shade. I had to swipe it twice on my pigmented lips. In a way, I am glad because a more pigmented formula would have made the lipstick utterly garish.

The staying power of the lipstick is quite average. It stays put for around 2-3 hrs before it starts to fade away. It does not flake and fades pretty evenly.

I bought one more shade from this range and will reserve my opinion about the entire collection until I review that shade. But, to summarize, the Jordana Modern Matte in shade Pretty is a pretty average lipstick. A very good example of “Itne paise me initnaich milenga”.

A side note: I actually went back to the internet to check those rave beauty reviews and found that many were press samples reviews. Now, I don’t know whether the samples were of a better quality. But, it is instances like these which make me realize the importance of IMBB where all the reviews are posted by users who have actually bought and used those products!

Jordana Shade 10 Pretty Modern Matte Lipstick  (1)

Pros of Jordana Pretty Modern Matte Lipstick:

• Inexpensive

Jordana Shade 10 Pretty Modern Matte Lipstick  (2)

Cons of Jordana Pretty Modern Matte Lipstick :

• The shade Pretty is not very flattering on me.
• Lipstick might be drying for some.
• Not very pigmented.
• Stays put only for around 2-3 hrs.
• Packaging is flimsy.

IMBB Rating:

Would I Repurchase/Recommend Jordana Modern Matte Lipstick in Shade 10 Pretty?
No, I would not recommend you to purchase this lipstick. There are far better lipsticks in the market which you can get for a slightly higher price point.I already have bought one more shade and don’t think will purchase any more.

Jordana Matte Lipstick 28 Natural, 30 Mystery: Review, Swatches
Jordana Incolor Eyeshadow Black Tie Affair Review, Swatches
Jordana Easy Liner for Lips: Swatches and Review
Chambor Powder Matte Lipstick- 14 Shades Review, Swatches
Colorbar Velvet Matte Lipstick Peach Tango 09P Review
Revlon Matte Lipstick – 003 Mauve it Over, Review and swatches
Revlon Matte Lipsticks are My New Love
Inglot Matte Lipstick #420 Review, Swatches
NYX Matte Lipsticks in Shocking Pink and Summer Breeze
Estee Lauder Modern Muse Chic Eau De Parfum Review


4 thoughts on “Jordana Shade 10 Pretty Modern Matte Lipstick Review

  1. The peachy colour looks so good! Sad the lipstick isn’t that great!
    But you know what, I think I am going to use this lipstick as a peach corrector for my dark circles . Would work great for that I guess. Thank you so much for the review!

    1. Peach corrector for dark circles? Wow, that is innovative.. Sorry, I do not know if it is available in India. I have a feeling it wont be as it got launched in US only in Jan 2015. Lets see if any of our other readers have spotted it in India.

Leave a Reply

Your email address will not be published. Required fields are marked *