Lakme Fantasy Collection Spring 2011 Announcement

Lakme Fantasy Collection 2011

Spread your wings and let a million fantasies come alive. This season, get ready to be sprinkled with fairy dust as Lakme, India’s leading beauty brand, explores a new dimension in color cosmetics with “Fantasy Collection”. Lakme announces talented designer duo, Gauri & Nainika as the Grand Finale Designers for Lakme Fashion Week Summer/ Resort 2011, scheduled from March 11-15, 2011.

The label Gauri & Nainika has become synonymous with feminine glamour and is best known for its timeless elegance, clean cut silhouettes and red carpet styles. With a design philosophy that strongly focuses on cut, colour, fabric and form, the brand often draws inspiration from old Hollywood and fantasy. This season, the designers combine their creative energies to partner with Lakmé to inspire new trends in fashion and beauty.
Excited about the collection, Gauri & Nainika said, “We are thrilled to be associated with Lakme. The theme this season, Fantasy Collection, is one that is close to our hearts. Our association began with the creation of this new theme, which starts four to five months prior to the show. It is an exploration into the feminine and almost dreamy influences that drive the many moods of all women. With its fresh, vibrant colors of nature, Lakmé’s summer palette provides that element of richness and a touch of idyllic that every woman craves for. We hope that our collection will unfurl a whole new world of sparkling fantasies for women.”
On the association, N. Rajaram, Vice President, Lakmé says, “This year, with the introduction of the Lakmé Fantasy Collection at the Grand Finale, we will mark yet another step towards bringing to the modern Indian woman, fresh, invigorating and exciting color cosmetics. Lakmé’s new collection is targeted at the confident woman of today and Gauri & Nainika embody this pioneering spirit in their creations and we are elated with this association. We have been working together for the last three months and we are sure that this collection will once again create the buzz and excitement that defines a Lakme Grand Finale.”