LAKMÉ STUDIO joined forces with CATWALK by TIGI for the second season in a row at Lakme Fashion Week Winter/Festive 2010 with a special show by Indian designer Arjun Saluja to launch the CATWALK by TIGI ‘Sleek Mystique’ collection in India. The CATWALK by TIGI ‘Sleek Mystique’ range of products is exclusively available at Lakmé Studios and select Lakmé Salons.
Rishta by Arjun Saluja presented his collection ‘Resurrection’ focusing on the connect between the sleek strength of budo, the rebellion of the Japanese underground, and his own fascination with the dark mystical sides of these incongruent Japanese art forms. What resulted was a stylish and structured concept combining Lakmé Studio and TIGI’s sleek styling together with Arjun Saluja’s razor sharp tailoring. Akos Bodi – European Education Director TIGI, along with Lakmé Studio’s hair experts, who’ve been trained by the TIGI International Creative team, recreated hair looks from the ‘Sleek Mystique’ collection that worked in perfect harmony with Arjun’s vision.
On the occasion, Arjun Saluja stated, “Sleek, Mystique; Structure and Mystery are terms that define Catwalk by TIGI’s new range and my inherent sensibility. It’s a great opportunity to do something different. My collection compliments the hairstyles that have been created by the TIGI Creative team and the experts at Lakmé Studio and reiterates the fact that hair and fashion together work in creating a complete concept.”
“At TIGI, we have always worked very closely with fashion designers both to create our own collections and imagery and also to support fashion designers at fashion weeks in London, New York, Paris, Milan and India. We are very excited to be invited once again by Lakme Studio, and to have the opportunity to work with a great young Indian designer, Arjun. His latest collection fits perfectly with our Catwalk Sleek Mystique range. I always say that the TIGI International Creative Team are not fashion creators but inspired by fashion to create hairstyles that work in synergy with the latest catwalk ideas”, said Anthony Mascolo, hair dressing icon and TIGI International Creative Director.
CATWALK Sleek Mystique allows users to create different variations of beautiful straight hair – shiny, frizz-free and manageable, exactly the kind of beautiful hair that many Indian women desire.