Lime Crime Velvetines Rustic Liquid Matte Lipstick Review

Hey lovely ladies,

Yes, yet another liquid lipstick review! If you are bored of reading my liquid lipstick reviews – worry not, I have only 7,64,378 more liquid lipsticks left to review. So, get your cup of coffee and let’s get started. Today’s review is on my first Lime Crime purchase. I’ve been trying to get my hands on Lime Crime Velvetines since years, but whenever I would get a chance to pick one up, I would end up resisting. Don’t know what it was! Finally, my friend convinced me about these enough that I finally took the plunge and picked up a couple of shades.


Product Description:
The original liquid matte lipstick inspired by rose petals. The liquid matte that started it all. Conceptualized and developed by Lime Crime CEO Doe Deere, Velvetines draw inspiration from her favorite flower – a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive!  Long lasting matte liquid lipstick in an earthy red hue. Makes your lips feel luxurious and velvety, like a rose. Lasts all day with minimal touch-ups, even through meals. What it won’t do: Bleed or transfer. Dry out properly moisturized lips. Ruin the perfect kiss.


Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.
US $20

If you have been reading my reviews, you would know that I do not take price into evaluation of the merits of a product. I believe that a product should be measured for itself, against the claims made by the Company and what else is available in that price point. Whether it’s $5 or $20 or $50, is a discussion between you and your wallet. Having said that, I just want to share one aspect of the pricing with you when you are considering liquid lipsticks. At this price point of about $20, there are about a million different options in the market – Kat Von D, Lime Crime Velvetines, Ofra, Huda Beauty, Beauty Bakerie, Stila, Joeur, Smashbox, Tarte, Too Faced, MAC, etc, etc, etc. However, do note that some of the brands pricing may actually be more expensive in effect – even when priced similarly.

For example:
Huda Beauty liquid Matte – $20 – 5ml
Kat Von D Everlasting – $20 – 6.6ml
Lime Crime Velvetine – $20 – 2.6gms

So, even though the price point is similar, the amount of product is distinctly low. So, the price of the product is actually distinctly higher. I’m not saying that someone cannot or should not charge a higher price. I’m sure if Tom Ford was to launch liquid lipsticks – they would be priced distinctly higher. However, the point is, would you pay that higher price for say a Lime crime lipstick. the brand obviously does not have that perceived value as Tom Ford does.

The Lime Crime lipstick comes packaged in the their trademark red boxes with roses on it – the owner’s favourite flower. The box has a strip on it which has the shade name and ingredients mentioned on it and is colour coordinated to the shade of lipstick. That makes it easy to locate if you have more than one and if you store them in the box itself. The liquid lipstick tube itself has a frosted transparent tube with a cap carrying the same pattern as the box – eye-catching and a tad bit girlie.  The applicator is a standard doe-foot applicator. Since the size of the tube is small, the length of the wand is also small. This allows you for more precise application. I am able to get good decent clean lines with the wand – I have never needed to use a separate brush for it – even though the Company has advised regarding the use of a brush, if required.


My Experience with Lime Crime Velvetines Rustic Liquid Matte Lipstick:

Color: My first choice for a lipstick from their collection was “Riot” but it was perpetually sold out – for close to 6 months. So finally, I took it as a hint and decided to look for other shades instead. The shade “Rustic” caught my attention instantly, it’s a lovely variation of red with hints of rust and pink in it – it’s distintcly different and quite flattering. I don’t think I have a dupe of this shade in my collection.


That is one thing which is interesting about the range, they have some really unique shades. Yes, they have some far out ones and they were probably the first ones to have the liquid lipsticks around, that too in a huge variety of shades, including some far out ones like blue, green, grey, etc. But they have an equally wide variety of hot neon shades and of easily wearable ones.

Texture: The texture of the lipstick is quite liquidy, I won’t call it creamy. It has good pigmentation and gives full coverage in one swipe. Honestly, with most liquid lipsticks, less is more – the more product you pile up on your lips, the more the chances of it bunching up or transferring. Yes, in all the YouTube tutorials, you see plumped up lips with the wand applying the product again and again and again. No! Don’t do that!


The lipstick dries down fairly quickly. Once set – it’s fairly budge-proof. It is not very drying but it’s not hydrating either. If you have any flakes on your lips – it will cling to those patches. However, on its own, it won’t really create flakes or make your lips look prunish. I would say it is one of the better formulas out there, still not quite as comfortable as Kat Von D’s everlasting lipsticks, but still fairly good.

Pigmentation: Pigmentation is very good. The liquid lipstick goes on smoothy and settles into a matte finish. Covers any lip pigmentation very well.


Lasting Power:  This shade lasts a decent 7 hours or so. Again, a lot will depend on what you eat/drink in the interim and the oil content of the same. This is because oil starts breaking down the formula. However, even when it starts disappearing from the inner rim of the lips, it appears fairly natural and there is no clumping, etc.


Fragrance: There is a distinct sweet fragrance…like that of vanilla cup cakes. It could definitely be an issue for someone who has a sensitive nose. I am not too fond of it, but find it tolerable because it dissipates fairly quickly.


To sum this up for you:

Pros of Lime Crime Velvetines Rustic Liquid Matte Lipstick:

  • A stunning shade – quite unique.
  • Lightweight texture.
  • Good pigmentation!
  • Easy to apply with the applicator – very easy to get clean lines.
  • It applies smoothly and evenly.
  • No feathering or bleeding.
  • Decent packaging.
  • Easy to identify colour from the tube itself.
  • Does not flake.
  • Excellent wear time – 7 hours plus.
  • Vegan formula.
  • Not overtly drying, does not create dry patches post use.

Cons of Lime Crime Velvetines Rustic Liquid Matte Lipstick:

  • Will accentuate dry patches, if they already exist.
  • Fragrance could be an issue for some.
  • The quantity is almost half/less than half of other brands in the market, in the same price range.

IMBB Rating:
4.5/5 product.

It still doesn’t compare to my favourite formula – KVD everlasting liquid lipsticks. However, I do feel that this is one of the better options in the market – as far as formal is concerned – both in terms of ease of wear and the actual wear time. If I didn’t have such an extensive collection of liquid lipsticks already, this would definitely be the formula that i would want to try more of and they do have a stellar range of shades.
Would I Recommend/Repurchase Lime Crime Velvetines Rustic Liquid Matte Lipstick?

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