L’Oreal Keratin Smooth 72H Perfecting Shampoo Review

Hair Type- Black, colored hair, medium length, wavy hair
Spotted this shampoo by L’Oreal on the shelves and a quick check revealed it was not reviewed on IMBB, so without second thoughts I picked up the shampoo, conditioner and the mask from the range. I was not carrying a shampoo, so I started using it there itself. Here is the review on the shampoo.
LOreal Keratin Smooth 72H Perfecting Shampoo

Price – Rs 170/- (approx.)
Product Description:
Gives hair salon smoothness for 72 hours.

Contains:
Micro-keratin technology that helps fill in micro-irregularities and polish hair fibre by fibre.
Camelia oil extract known for its hydrating and softening property on hair.

Results: Fiber by fiber smoothening that makes hair silky and manageable with no frizz for 3 days.
description

Ingredients:
ingredients

My Experience with L’Oreal Keratin Smooth 72H Perfecting Shampoo:

The packaging is similar to most L’Oreal shampoos with a slightly thinner base compared to the top. The plastic body and flip top cap is quite sturdy but not travel friendly as it is 170ml packaging. The details about the product are mentioned on the body of the bottle.
back of bottle

The shampoo is milky white in color. It smells like sour candy and has a mid-way texture to it, not too thick, nor too runny. It spreads well on damp hair but the amount of lather formed is slightly less compared to regular shampoos. A little goes a long way but if you have oiled your hair pre-shampoo, you need a bit more of the product to get the satisfying lather.

The great thing about the shampoo is, it started showing results from the very first usage. My hair felt smooth to touch and see after the first wash. I tried skipping the conditioner and even then it worked better than most shampoos. It gave smoothness to my dry frizzy hair and made my tresses look healthier. Surprisingly the 72H claim is TRUE! Though the hair starts to lose the bounce after 2 days but the frizz is controlled and the hair still feels smooth and frizz free on the 3rd day. Super impressed with the shampoo, just hope this line comes soon to India.
opening

Pros of L’Oreal Keratin Smooth 72H Perfecting Shampoo:

• Simple effective packaging.
• Lovely fragrance.
• Eliminates frizz.
• Smoothens hair.
• Non drying.
• No hair fall.
swatch

Cons of L’Oreal Keratin Smooth 72H Perfecting Shampoo:

• Not yet available in India.
• Contains SLS.
• Does not give volume.

IMBB Rating – 4.25/5
Would I Repurchase/Recommend L’Oreal Keratin Smooth 72H Perfecting Shampoo?
Yes to both.

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L’Oreal Paris Smooth Intense 1 Minute Caring Mask
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