L’Oreal Paris recently launched the Say Yes to Colour Campaign on digital which is about the benefits of using Casting Crème Gloss to colour your hair. India as you know has always been a grey coverage market but we feel that given the right product, we can get the modern Indian woman to experiment with colour and bring out her individuality.
Casting Crème Gloss is the perfect hair colour for women who prize quality and care over everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine. Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Crème Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its crème formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair. It is easy to apply, takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes colouring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman.
For more information on this revolutionary hair colour you can visit HERE or feel free to send us an email.
Our campaign aims to educate women about the benefits of colouring their hair. We would like to also get them to Say Yes To Colour! Since, most women are apprehensive about colouring their hair; we want to introduce women to the safe No Ammonia Casting Crème Gloss. We want women to rediscover themselves and try different shades from our range!
Throughout the campaign we will encourage women to colour their hair by busting myths related to hair colour. We have already busted a few myths on our Facebook page. Have a look at them here: Myth 1, Myth 2, Myth 3, Myth 4, Myth 5.
To help you bust some myths on your blog, we will be sharing a few myths related to hair colour with you. To experience and understand our product better, we would be happy to send you a pack of Casting Crème Gloss. Please do let us know your choice of shade. To pick a shade that suits you the best, take our ‘My Hair My Colour’ quiz HERE.
To encourage women to say yes to colour, we have a ‘Say Yes to Colour’ pledge on our Facebook Page.
I have used this range earlier when i was in swiss and absolutely loved the effect!…i have jet black hair and i had chosen the color burgundy..though my hair didnt turn burgundy but the effect was clearly visible in sunlight..my hair would shine and had a hint of burgundy..it looked beautiful!
Parita….I would love to try the burgundy one…..have been thinking about for long now 😛
you should deifnitely give it a try once jomol 🙂 but make sure you read the instructions carefully and make sure your skin is not sensitive..also after coloring hair you need to really use products carefully or else all the mehnat will go down the drain 🙁
Got to get this for mom..
I think these are better than a lot of other hair colors available in market. I dnt use it for myself however help my mum hide her grey hairs. Major difference is they dnt smell of ammonia, dosnt itch, irritate eyes an leaves hair soft and shining.
My mom uses thiscolor and hair hair is transformed compltetely. She looks just out of salon with volume. She doesnt get this effect after regular shampoo and conditioning!
Jyothi, so true..
Those who know the sufferings of innocent animals in lab(hell) cannot use them.. I don’t deserve the pain of an innocent animal. My beauty is not worth it 🙁
if loreal is listening Please stop animal Testing.
I totally agree
oh that gr8. I used loreal casting creme gloss an year ago and liked it a lot. The only issue is its staying power. It goes off within a month… I was hoping it to stay more.
p.s. i have also used loreal color protect shampoo with it