L’Oreal Paris Men Expert Vita Lift Complete Anti-Ageing Moisturizing Cream- Review

L’Oreal Paris Men Expert Vita Lift Complete Anti-Ageing Moisturizing Cream- Review

L’Oreal Paris has introduced the Men Expert range of skin care products targeted exclusively at men. They claim advanced research and tailor made technologies for every man’s skin. The range is again divided into the following categories:

loreal men expert vitalift complete anti ageing moisturizing cream

Hydra Energetic – Fights 5 signs of fatigue

Vita Lift – Fights against the appearance of wrinkles and sagging skin with vita lift moisturizing

White Activ – Whitening and anti tanning

The product being reviewed here is the Complete Anti Ageing Moisturizing cream from the Vita Lift range.


Rs. 830 for 50 ml

Shelf Life:

1 year

Product Claims:
loreal men expert vita lift complete anti ageing moisturzing cream2

• Firmer and Revitalized skin.
• Visibly reduces wrinkles in 4 weeks.
• Daily UV Protection to fight premature ageing.
• Powerful soothing active ingredient helps reinforce the skin’s natural resistance against daily aggressions.
• Reinforces skin’s natural resistance.
• Cream formula designed for men.
• Hydrated skin for 24 hours.
• Smoother and softer skin.
• Non greasy, non sticky, penetrates easily.

loreal men expert vita lift complete anti ageing moisturzing cream1

Review of L’Oreal Paris Men Expert Vita Lift Complete Anti Ageing Moisturizing Cream:

The bottle comes inside a grey box typical of the “Men Expert” products. There is quite a bit of information on the box.

The list of ingredients is on the side of the box and the list is quite shocking. There are so many chemicals in this product, including parabens. And in spite of claiming UV protection, there is no mention of any SPF. The bottle is also gray with a pump applicator and a transparent lid, which keeps it hygienic at all times. The opaqueness of the container is a problem since you don’t know exactly how much is left in it.


Aqua/Water, Glycerin, Cyclohexasilioxane, Caprylic/Capric Triglyceride, Dimethicone, Aluminum Starch Octenylsuccinate, Cyclopentasiloxane, PEG-100 Stearate, Glyceryl Stearate, Butyrospermum ParkII/Shea Butter, Drometrizole Trisiloxane, Ethylhexyl Methoxycinnamaate, Ammonium PolyacryloylDimethyl Taurate, Butylene Glycol, Divinyldimethicone/Dimethicone Copolymer, Lithium Magnesium Sodium Silicate, Silica, Cetyl Alcohol, Stearic Acid, Xanthan Gum, Dimethiconol, Acrylates Copolymer, Triethanoamine, Retinyl Palmitate, Ascorbyl Glucoside, Pisum Sativum/Pea Extract, C12-13 Pareth-23, Polycaprolactone, Sodium Citrate, C12-13 Pareth – 3, Mentha Pipertia/Peppermint Leaf Extract, Phenoxyethanol, Imidazolidinyl Urea, MethylParaben, Butylparaben, Chlorphenesin, EthylParaben, PropylParaben, Parfum/fragrance, Limonene, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde (F.I.L. B8723/3)

Directions of use:

Apply all over face in the morning and/or evening on cleansed skin. Massage firmly to invigorate skin. When applied after shaving, Vita Lift soothes razor burn and eliminates the need of an after-shave.

The main feature of the cream is the Active Defense System, the formula of which combines Pro-Retinol and Par-Elastyl, two anti wrinkle and anti sagging active ingredients. The cream claims to have three actions – Complete Anti ageing, Reinforcing the skin’s natural resistance, Hydration for 24 hours.

The cream is light and non-greasy and is easily absorbed by the skin. Being light, a small quantity is enough for the entire face and neck and so a bottle will last for a while. It also has a pleasant, slightly manly fragrance, reminiscent of after shave gels, though much milder. However, since my hubby is susceptible to allergies, it leaves him sneezing for a while.

loreal men expert vita lift complete anti ageing moisturzing cream3

He has been using this cream for more than a month now, once a day in the evenings, and he finds it has made his skin smoother. He didn’t really have too many wrinkles to begin with, but his facial skin does seem a little tauter. He hasn’t used it in the daytime because of the lack of SPF. His skin stays moisturized without the oiliness and feels good in the morning when he wakes up. All in all, this seems to work well as a night cream.

Pros of L’Oreal Paris Men Expert Vita Lift Complete Anti-Ageing Moisturizing Cream:

• Hygienic Packaging.
• Easy to use pump applicator.
• Light and non greasy.
• Easy to apply and easily absorbed.
• Pleasant fragrance.
• Skin seems firmer and smoother.
• Skin is well moisturized without being oily.

Cons of L’Oreal Paris Men Expert Vita Lift Complete Anti-Ageing Moisturizing Cream:

• A bit pricey.
• Short shelf life.
• Availability could be an issue.
• Contains parabens.
• No SPF.
• Opaque container doesn’t give an idea of the amount left.
• Might cause allergic reactions in some.


The verdict here is actually kind of mixed. The cream feels good and is successful in firming up the skin as well as keeping it well hydrated. But it would have been much better if it also had SPF and didn’t trigger allergies. In short, a good anti-ageing night cream for men without allergies.

Will he buy it again?

Yes, but only till something better hits the Indian market for men.

IMBB Rating:


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4 thoughts on “L’Oreal Paris Men Expert Vita Lift Complete Anti-Ageing Moisturizing Cream- Review

  1. It says its pro-retinol. which means it has Vitamin A or something ? Retin-A ? Then it cant be used in the day time anyway 😛 Looks like good stuff. Oddly enough I have seen tht the moisturisers formulated for men last longer in humid weather conditions 😛 They tend to have stronger formulations.

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