L’Oreal Power Volume Collagen Mascara Review

L’Oreal Power Volume Collagen Mascara Review

L'Oreal Power Volume Collagen Mascara Review

Long after learning about makeup and implementing it, I bought my first tube of mascara and was so intimidated by it that I let it dry and did not open it for the next 6 months.  I have seen with a lot of Indian makeup enthusiasts that we tend to shy away a lot from mascara.  For the next few years, I did not buy any mascara.  Then, when I was roaming around US for the first few months of my marriage, every washroom I visited, I saw girls of all ages and races flock the mirrors applying mascaras and the curious cat that I am, I struck up a conversation with a chick who informed me that girls all around the world start with mascara and lip gloss in middle school. She also proceeded to demonstrate how a good mascara opens up your eyes making them look interesting. Needless to say, I got a new mascara the next day *tee hee hee*

Product Description:

Power volume 24H Mascara delivers intense, dramtic volume that holds for up to 24 hours. A mega-sized brush deposits more mascara on lashes for quicker more extreme results, while innovative collagen formula creates captivating, voluptous look that won’t deflate or shrink.




Most drugstores, Ulta and Target.


My Experience with L’Oreal Power Volume Collagen Mascara:

For some reason, the mascara Gods are not blessing me.  I have yet to find a mascara which would make me go “wow,” but that being said I kind of like this one. I got it in the shade “Blackest Black.” These come in around 8 shades and in variants waterproof and normal. I did not get the waterproof one because they are a pain to remove.


The formula is quite good, but there’s something wrong with the brush. I cannot fathom exactly what but I cannot apply it uniformly and also on the inner lashes. Also, 24 hour claims – bull$$$$.  Also, voluminizing claims – double bull$$$$. It adds a little length but no volume really and it weighs down my lashes so much that if you see my picture, you would not believe that I had curled my lashes before applying this.



I tell ya, mascaras hate me!

Summing it up:

Pros of L’Oreal Power Volume Collagen Mascara:

  • Very black, great formula.
  • I got the non-waterproof version, so I could get it off with ease.
  • The tube looks very expensive (good to gift friends).
  • Does not make the lashes look dry unlike some mascaras.
  • It will make the eyes look good if it doesn’t weigh the lashes down.

Cons of L’Oreal Power Volume Collagen Mascara:

  • Does not hold the curl at all.
  • Gave me spider lashes. I hate those.
  • Not voluminous at all.
  • 24 hours? I don’t think so.
  • I dare you to cry wearing this 😛 found out the hard way 🙂


There are much more better fishes in the sea.

IMBB Rating:


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16 thoughts on “L’Oreal Power Volume Collagen Mascara Review

  1. Awww.. that’s sad that this Mascara didnt worked for you.. I was tempted to see 8 shades in mascara but if doesnt add volume than wat’s the use of using it.. Now I determined to go for Million Lashes.. 🙂

  2. Hehe I loved your story. I’ve seen so many Indian girls wear eyeliner and skimp out on mascara and always wondered why… the brush looks so heavy duty, I’m surprised the mascara didn’t work well, L’Oreal makes some pretty good stuff. You tried Voluminous yet? The grey tube…

  3. Ahwww sad it did not work for you …:( but i totally enjoyed reading your review.. hehehe !!! can imagine ur conversation with the chick.. 😛 😛 …..

  4. Beenoo…..loved reading your review….he he….actually, you are very right, many of us ignore the importance of mascara 🙂

  5. I loved ur restroom story as I can totally relate to it …. I actually stated wearing mascara only a couple of years ago … 🙂

  6. i agree with you completely, in my office 90% of the girls apply eyeliner, but i never saw them wearing mascara..

    Because of IMBB i have started applying mascara, whenever i apply in office rest room, every one would stare at me as if i am doing something unusual 😀

    1. shami… I can totally relate girl.. this time I was applying mascara when I visited home and mom was like : what weird new things you bring.. LOL

  7. awww, m sure u’ll find a new mascara that loves u soon enough, when it comes along at least u’ll be able to appreciate it really well 🙂

    1. Niesha and Nafisa… seriously yaa… I know Lancome and Benefit make great mascaras but I don’t want to shell out so much money for those.. *sob sob*
      I hope I get something good soonest!

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