I simply love hair colours and trust me when I say that I have tried the latest hair colour products or services be it at home or at a salon within weeks of launch. The results have been variegated, sometimes good and sometimes bad. In all this the victim has been my hair – turning dry, frizzy, damaged, and even greasy by turn. So when I heard about INOA, which claimed to retain your texture even as it gives you better results, I decided to try it out.
What is it: Couple of months ago L’Oreal Professionnel, the popular professional hair colour brand made, lot of noise about its innovation in hair colour called INOA (Innovation No Ammonia), which uses a new oil delivery system. This means that it has zero odour and no ammonia (a dream come true for hair colour regulars like me). According to the company spokesperson, with the invention of INOA with its ODS technology engine, a new dimension in comfort and colouring has evolved. In the regular version of the colour ammonia, the necessary alkaline agent is added so that it can lift the hair cuticles for colour deposition on the strands. However this left the strands swollen and dry leading to damage. Besides the damage, the smell of ammonia during and after application can be really offensive to your nose. But now L’Oreal Research has found this new colour delivery mechanism which uses mineral oil to act as the catalyst for depositing colour on the strands. This means it is gentler on the strands and scalp is also protected. Your strands do not get weakened during the colouring process and there is no smell.
Availability and pricing: INOA currently is available as a professional colour treatment that you can get done at any hair salon that uses L’Oreal colours. Most top salons across the country offer this colouring service. Today INOA is available in about 40 shades ranging from browns, chocolate, burgundy, caramel, mahogany, honey, blond, ash blond. The colourist can blend the colours to match your skin tone, which is a blessing for a girl like me whose complexion goes from fair to wheat to terribly tanned. You can go up to three shades light or dark depending on your mood, and get 100 percent grey coverage. The pricing of the product is slightly more expensive than other L’Oreal Professionnel salon hair colour service like Majirel. Each tube of colour costs Rs 1500, and the total cost of the colour service will depend upon the length of your hair and number of tubes used. Simple root touch up can cost you Rs 800, which a whole head global colour can be anywhere between Rs 2,500 to Rs 5000.
Application experience: I was quite excited about trying out this new colour since it promised not to harm my already weak hair. So as the colourist applied the colour mixture on my strands avoiding the scalp, I waited to get that aroma of rotten egg (a sign that ammonia is working on your strands) but did not get even a whiff of that smell. Instead my noise detected a floral fragrance. However I had to sit over an hour to get the colour on, because unlike in regular colouring, in INOA, the colourist needs to emulsify the mixture into the strand, much like a hair mask. This is to activate the ODS (oil delivery system) in the colour which will ensure the colour gets on the strands evenly. The gloop remained on my hair for a longer period of time so that it could develop better. Then my colourist took me to the backwash for washing off the colour with extra dose of shampoo. This extra shampooing is needed to clear the colour residue and to bring out the hue. She used the INOA post colour shampoo twice followed with the appropriate masque/conditioner at the back wash. Post wash and conditioning and blow drying my hair glimmered with a new depth, and had an added glisten.
Pros of L’Oreal Professionnel INOA Hair Colour
Here’s what I like about the colour.
- There was no rotten egg smell during and after the application.
- The colour felt rich and deep.
- My hair had added gloss.
- No itchiness of the scalp.
- No frizz and dryness of the strands even after a week of application.
Cons of L’Oreal Professionnel INOA Hair Colour
Here’s what I don’t like about the colour.
- It takes a longer time to develop, so you have to sit on the hairdresser’s chair longer, which can try your patience.
- Wish it could come cheaper. A full head of colour with INOA can set you back by at least Rs 4K.
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