L’Oreal Smooth Intense Ultimate Straight Straightening Shampoo Review

Hi lovely readers,

Today, I am going to review a shampoo from L’Oreal – Advanced Hair Care – Smooth Intense Ultimate Straight Shampoo. I have been using shampoos from L’Oreal for a couple of years and really like the way they work on my dry and frizzy hair. I was drawn to this brand when they released their sulphate-free range of shampoos. It’s very tough to choose a shampoo that works great for your hair from a million products available in the market when every product seems to claim great benefits. I blow dry and straighten my hair almost on a daily basis, so I decided it’s the best choice to pick a straightening shampoo.

L'Oreal Smooth Intense Ultimate Straight Straightening Shampoo

Product Description:

For frequently straightened hair. Relaxes strands from root to tip. Reacts with heat to boost straight effect. The ultimate straight starts before the heat. Advanced Hair care Smooth Intense Ultimate Straight starts straightening hair in the shower, for hair that’s shiny, straight, perfect for up to 48 hours.* *Based on using complete system with heat styling tools.

L'Oreal Smooth Intense Ultimate Straight Straightening Shampoo

Price and Quantity:

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12.6 Oz $4.99

Ingredients:

L'Oreal Smooth Intense Ultimate Straight Straightening Shampoo

My Take on L’Oreal Smooth Intense Ultimate Straight Straightening Shampoo:

This is the very first time I am writing a review on a shampoo. It’s one of those very tricky products to review as the results are different for every individual. I have dry, frizzy, and wavy hair.  I straighten my hair on a daily basis to tame the frizz and add shine to almost dead-looking hair. When I use a shampoo, I make sure to see it isn’t adding more dryness and at the same time isn’t weighing my hair down.

L'Oreal Smooth Intense Ultimate Straight Straightening Shampoo

The packing of this product pretty much looks like regular shampoos, but doesn’t come with a pump. This product works well in maintaining the essential moisture in the hair and at the same time removing the dirt and grease build up. It doesn’t make the hair feel oily and weigh down the hair. It works as claimed to keep the hair straight for up to 48 hours after shampoo and styling the hair with straightener provided there is no exposure to a lot of humidity and wetness. It doesn’t naturally straighten frizzy hair! A little goes a long way as a small amount of product (almost a pump) lathers up well and removes oil for medium length hair.

L'Oreal Smooth Intense Ultimate Straight Straightening Shampoo

Coming to hair fall, no matter what shampoo we use, a certain amount of hair loss is normal. So this shampoo doesn’t eliminate hair loss, but doesn’t aggravate it either which is a positive point. It keeps the hair clean and oil free for at least 3 days without a wash. There is not much noticeable fragrance to the shampoo that can be a positive or negative point based on the preference. I love subtle fragrance to the shampoo as it gives a fresh feeling to the hair after a wash. I don’t see a need to use a conditioner, but again it’s a personal preference.

Pros of L’Oreal Smooth Intense Ultimate Straight Straightening Shampoo:

  • Great product for the price.
  • Available at all the drug stores in USA.
  • Keeps the hair straight, frizz free.
  • Doesn’t dry the hair and maintains essential moisture.
  • A little shampoo goes a long way, it lathers up well and cleans dirt and grease easily.
  • Doesn’t aggravate hair fall.

Cons of L’Oreal Smooth Intense Ultimate Straight Straightening Shampoo:

  • Contains sulphate.
  • Not sure about the availability in India.

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3 thoughts on “L’Oreal Smooth Intense Ultimate Straight Straightening Shampoo Review

  1. Bhargavi, I agree, Loreal makes the best shampoos. I always come back to total repair 5 because it works for my hair best 🙂

  2. I straighten my hair often too and I’ve never thought to try something like this. Thanks for sharing Bhargavi 😀

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