I’m back with a MAC product, their Mineralize Rich Lipstick, launched in USA in March this year and in India in May. I was surprised to see that not a single shade from the product line has been reviewed on IMBB yet and very few in the Indian blogosphere at large. The atrocious pricing may have had something to do with it. So are they worth the price, lets find out.
Product Details (from the website):
A 77-Mineral Moist Complex that instantly nourishes lips with maximum moisture in a lightweight, non-sticky formula. Larger bullet applies bright, long lasting colour in a single stroke. Medium shine finish, buildable coverage. Magnetic closure.
Available in US in 12 shades. I found only 7 in the MAC store @ Chandigarh. I think there were eight launched in India. Refer Pics for the swatches of the 7 shades available in store. Style surge (missing swatch) was also released in India.
Price: $22 in US / In India @ INR 1900 for 3.6 gms
A regular MAC lipstick priced at US $15 and INR 990 is 3 gms
You do get more product for the extra amount you pay but not nearly as much as you pay. Plus, for people who don’t really finish their lipsticks, having more grams isn’t really worth it.
Packaging: The packaging has been worked out a little bit differently from the regular lipstick line, it’s similar in size but little chubbier. The cap is matte while the base and body are glossy black, attracting fingerprints.
Like Giorgio Armani and Burberry, the case has been provided with a magnetic closure. Means when you bring the cap close to the base, it snaps shut automatically. This ensures it wont come open on its own in your bag. The bullet comes in the regular MAC black cardboard casing.
The product is part of the “Back-2-MAC” program. I’m not elaborating on this as I presume everyone knows of it. If not, ask me though comments and I shall elaborate.
The price tag calls for a luxury feel to the product – after all, I can pay just a little more and pick a EL Pure Color, Lancome In Rouge, Laura Mercier. The magnetic closure is a huge plus. But that’s all the luxe there is to it.
My take on MAC Mineralize Rich Lipstick in Lady At Play:
Color: The colour is what got me at first look – though I didn’t buy then. Ok, here’s the story…
I shortlisted the colour when I first say these reviewed in the International blogosphere – Lady at Play, Elegant Accent and Lush life caught my attention. When they finally got released in India – the price tag seemed a big deterrent. Paying over INR 1600 for MAC did not make much sense to me – I waited for reviews on the Indian blogosphere – but nothing very conclusive came up. I dropped the idea of splurging on these though the sweet pinkish redness of Lady at Play stayed with me. And then something happened which is every beauty hoarders nightmare – the shade went Out of Stock!! Not available in Inorbit, Juhu, Andheri or even Chandigarh MAC. Needless to say, I wanted it!
So finally when MAC Chandigarh finally got fresh stock – I picked this baby up! Don’t say it, I already know – I’m crazy! (By the way – my family and friends know it too)!
So coming back to the colour, its coral, hint of red, hint of pink. (Like I didn’t have enough corals already!!) Its happy easy colour not neonish. Should suit the Indian skin tone nicely, without looking garish.
Texture: The texture is lightly creamy – with light glossiness. It glides on softly – no tug or pull on the lips. The formula is lightweight and easy to wear. The claim about being lightweight and non-sticky is bang-on. However, the claim about being nourishing with maximum moisturization is a bit of a stretch. Yes, it did not dry out my lips or leave them parched. However, hydration is more of comfortable wear while on rather than providing long-term moisturization.
Pigmentation: Pigmentation is fairly decent – about 60% colour deposit in a single swipe and easy to build up to the colour in the tube. The colour is opaque and hides lip pigmentation.
Lasting power: Again the claim regarding it being long lasting is a stretch. The product lasted about 4-4.5hours on me and disappeared along with the lunch. It does leave a stain – a soft light pink one. I presume that the darker shades like “Lush Life” or “Everyday Diva” might leave a more pronounced stain.
Pros of MAC Mineralize Rich Lipstick in Lady At Play:
• A beautiful bright color
• Lightweight soft creamy glossy texture.
• Decent pigmentation – 2-3 swipes will build upto the colour in the tube.
• Easy to apply from the tube
• The lipstick applies smoothly – no tug or pull!
• Does not settle into the fine lines of the lips
• There was no feathering or bleeding
• Practical packaging with a magnetic closure.
Cons of MAC Mineralize Rich Lipstick in Lady At Play:
• Not very long-lasting or overtly moisturizing – as claimed
• Price point – I’m not saying price as a con. But at this price point, I’d say that there are better products in the market.
IMBB Rating: Yes, a 4.5/5 product.
The product itself is decent – flattering colour, lightweight texture, and moisturizing while on – not weighing it down with the price factor. So I rate it accordingly.
However, there wasn’t much to impress here, atleast for me. For the price I am paying I want to be impressed with the product, not just be ok. At that price point, I feel there are better products in the market.
So what do you think about this line from MAC?
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