MAC Viva Glam Lady Gaga And Cyndi Launch in India

M.A.C Viva Glam- Lady Gaga & Cyndi

TIME TO WHAM UP

THE GLAM!

Celebrate the indestructible idea that all girls (and boys) just wanna have fun!

It’s a gaga-glamorous look at our abiding passion: the M.A.C. aids fund and the viva glam program are the heart and soul of M·A·C cosmetics. Established in 1994 to support men, women and children affected by HIV and AIDS globally, Viva Glam I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new lipstick shades introduced as limited life for 12 months on counter. Ladies and Gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!

LIPSTICK

Launch Date : 11th June, 2010

VIVA GLAM CYNDI LIGHT CORAL RED (LUSTRE)

VIVA GLAM GAGA LIGHT BLUE PINK (LUSTRE)

TIPS BY VIMI JOSHI, M·A·C SENIOR ARTIST – MIDDLE EAST & INDIA

Apply viva glam gaga lipstick with MAC subculture lip liner then add a drop of lipglass clear on the center of the mouth.
Use Viva Glam Lauper lipstick with MAC burgundy lip liner to create a deeper, richer tone. This glamorous coral red looks great on all skin tones.

All the Purchases of MAC Viva Glam Lipsticks go for MAC Aids Fund. Here is a little information about the same.

FROM OUR LIPS:THE M•A•C AIDS FUND SPEAKS UP, FOR WOMEN, AIDS AND HIV
THE MESSAGE: FROM OUR LIPS

Between us girls….you know you’ve got a sexy voice…use it! Let’s talk about the kind of relationships we want to have, and how to keep it safe, seductive and satisfying. And don’t forget, every cent from the sale of M•A•C VIVA

GLAM Lipstick and Lipglass goes toward helping women, men and kids everywhere affected by HIV and AIDS. VIVA GLAM is the main source of funding for The M•A•C AIDS Fund. Our spokes models, makeup artists and entire M•A•C
family are fiercely committed to the cause.

THE GIRLS: PUMPING UP THE GLAM, PASSION AND POWER OF GIVING WITH FROM OUR LIPS

They love lipstick. They love fashion. And they want girls all over the world to have fun, safely, and with eyes wide open to the facts and fictions about women and HIV/AIDS. Meet the new girls of VIVA GLAM, Lady Gaga and Cyndi Lauper. Sizzling, sensuous, self-created, and world-adored superstars. Channeling their extrahigh- voltage diva energy for VIVA GLAM and igniting From Our Lips…. M•A•C AIDS Fund’s new initiative that’s creating awareness about the unique and rarely discussed challenges that women face in their fight against HIV/AIDS.

Lady Gaga and Cyndi Lauper are visible and vocal, using their star power to awaken girl power! These ladies work to inspire everyone to make a difference by purchasing the VIVA GLAM Lipstick that bears their signature; a lipstick that has the power to change the world. With the dynamic energy of our two new spokespeople, The M•A•C AIDS Fund is giving a voice and support to women – of All Ages, All Races, All Sexes and from all walks of life.

THE (HUSH-HUSH) ISSUE: WOMEN, AIDS & HIV
Forget the stereotypes. Women are more likely to become infected with HIV than men. While the overall rate of new HIV infections has slowed, the number of women infected with HIV is growing. And in every part of the world. In sub-Saharan Africa, six out of every ten adults living with HIV are women and, even more disturbing – three out of four young people between the ages of 15-24 are infected. In the United States, where there are far more resources for HIV prevention and care, the number of women living with HIV has tripled since 1985; more African American women between the ages of 18-35 die from AIDS than from any other illness. Now is the time to make a difference for women.

WHY WOMEN?
Simply said, women are more vulnerable – financially, socially, biologicaly. Women tend to have less social and financial power in their relationships with men, compromising their abilities to negotiate safer sex and fueling the exchange of sexual favors for money and other forms of support. In addition, because of the biological structure of women’s bodies, they are two times as likely to acquire HIV as a result of having unprotected sex with an infected man as men are with infected women. And we now know from new research that HIV attacks women’s bodies more quickly and harshly than it does men, with more devastating effects. Sadly, funding, programs and action are not keeping pace with this growing epidemic of HIV among women. Only about half (53%) of countries report budget allocations specifically devoted to HIV-related programs for women. And the formal and informal community networks that have helped to curb HIV infection in some areas are now losing some of their most vibrant supporters. 130 PRINCE STREET, NEW YORK, NY 10012 TEL.212.965.6300 FAX.212.966.8703

THE SUPPORT FROM OUR LIPS
Since the very early days of the AIDS epidemic, women have been heroes – as advocates, activists, healers, legislators, and program designers. These women have volunteered to join the fight and support people living with the virus, often because they had lost children, parents, friends or lovers to the disease, and because they felt they could make a difference. And they have. In honor of all the women who are living with the virus and those working to curb its spread, the M•A•C AIDS

Fund is pleased to announce $2 million in new donations to support efforts waged by women and on behalf of women. From Our Lips energizes women and answers the needs of an important, underserved population with HIV and AIDS.

From Our Lips focuses on global HIV hot spots like South Africa, the Caribbean and the United States’ rural South and Washington, D.C. It supports programs in regions that are confronting the complicated causes of HIV infection in women and girls: Violence, discrimination and unequal access to financial and social resources. The initiative will encourage donor support and cast a media spotlight on the women who have been
powerful heroes: those who help others cope with the illness, and those who are now underdogs in their efforts to fight HIV among themselves.

M•A•C AIDS FUND FACT SHEET

The M•A•C aids fund is a leader in the global fight against HIV and AIDS, supporting organizations worldwide that are working to combat the epidemic and improve the lives of people living with and affected by HIV and AIDS. The philanthropic arm of M•A•C cosmetics, the M•A•C AIDS fund has invested more than $150 million to organizations in more than 67 countries since its founding in 1994.

FUNDRAISER
Grants made by the M•A•C AIDS Fund are generated by a consumer-based giving model that directs 100 percent of sales from M•A•C’s VIVA GLAM Lipstick and Lipglass. M•A•C Cosmetics underwrites the cost of the product, donating the full $14 sale price to the cause, including would-be profits for retail partners.

INDUSTRY LEADER
A pioneer in the HIV/AIDS arena, the M•A•C AIDS Fund has been a trailblazer for the last 15 years, funding groundbreaking programs and investing in regions that are not often prioritized by other funders. The Fund’s work has often inspired other similar organizations to follow suit, investing in new and experimental programs and underserved regions. As the largest corporate non-pharmaceutical HIV and AIDS funder, the M•A•C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV and AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations.

CORPORATE HEART AND SOUL
The M•A•C AIDS Fund was the brainchild of Frank Toskan and Frank Angelo, cofounders of M•A•C Cosmetics. As the AIDS epidemic spread and began to ravage the fashion and entertainment worlds in the early 1990s, the two searched for a way to respond to their personal and profound sense of loss. Encouraged by M•A•C employees, they decided to make HIV and AIDS organizations the beneficiaries of the company’s charitable focus. The M•A•C AIDS Fund has become the heart and soul of the company, contributing to an employee retention rate that beats the industry standard by more than 30 percent.

FAST FACTS*

Founded By M•A•C Cosmetics in 1994
Funds Raised total more than $150 million (USD)
11 million VIVA GLAM Lipsticks Sold
We Work in 67 countries
More Information www.macaidsfund.org

INITIATIVES

VIVA GLAM

VIVA GLAM Lipstick was introduced in 1994 to raise money for the M•A•C AIDS Fund. Over the past 15 years, M•A•C Cosmetics has launched ten exclusive VIVA GLAM product lines – including Lipsticks and Lipglasses – each featuring an advertising campaign with celebrity superstars, such as RuPaul, K.D. Lang, Lil’ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry and, most recently, Eve, Dita Von Teese and Fergie. VIVA GLAM advertising is the only paid advertising for the entire M•A•C brand.

KIDS HELPING KIDS GREETING CARDS
To directly address the impact of HIV/AIDS on children, the M•A•C AIDS Fund created Kids Helping Kids, a line of cards designed by kids affected or infected by HIV or AIDS. The cards are sold starting in the winter holiday season at M•A•C Cosmetics counters worldwide and online. All proceeds fund selected HIV/AIDS
organizations.

M•A•C GOOD SPIRITS MAKEUP PROGRAM
The M•A•C Good Spirits Makeup Program provides beauty and skincare training and products to HIV-positive individuals, helping to restore their appearance and improve their self-image. Professional makeup artists from M•A•C Cosmetics offer their expertise in treating the physical side effects produced by various AIDS medicines. These free consultations are held for clients of AIDS service providers supported by the M•A•C AIDS Fund and during AIDS conferences throughout the United States.

WHAT ONE VIVA GLAM CAN DO…FOR MEN, WOMEN AND CHILDREN AFFECTED BY HIV/AIDS

INTERNATIONAL

Provide 1 nutritious meal for a support group for 2 days
Provide support and education for 5 pregnant women diagnosed with HIV/AIDS giving them the tools to prevent
transmission to their unborn child
Provide 2 children with 2 meals per day at Noah’s Ark for 1month
Buy 1 pair of school shoes for a child orphaned by AIDS
Purchase 1 school starter pack of stationery for a child orphaned by AIDS
Buy 1 vegetable seed starter pack for a community garden
Purchase health education posters for a child care resource centre
Provide 1 Party Pack for a child to celebrate Christmas, Easter or a birthday.

The lipsticks are for a good cause. Do support it. 🙂

NOTE: The above information was provided by PR.