Maybelline Eye Studio Lasting Drama Gel Eyeliner – Eggplant 956
Hello everyone!

Hope you are having a great day! Today I am reviewing a gel eyeliner from Maybelline. This is the Maybelline Eye Studio Lasting Drama Gel Eyeliner In Eggplant/Aubergine 956.
Product Description from the Maybelline Website:
Why You’ll Love It: Now gel reinvents liner:
Oil-free formula holds highly concentrated pigments in a clear gel base
Smudge-proof and waterproof for 24 hours
Most intense line for lasting drama
Safe for sensitive eyes and ophthalmologist-tested
Contact lens safe

For Best Results:
DEFINED LOOK
Define – In small strokes, glide liner across lash line from inner to outer corner.
DRAMATIC LOOK
Define – In small strokes, glide liner across lash line from inner to outer corner.
Enhance – Extend and thicken line from outer corner up towards brow; wing out for extra drama.
Removes easily with Expert Eyes Moisturizing Eye Makeup Remover.
Price: CAD $11.99 (Price varies across stores)
Quantity : 3 g
My experience with Maybelline Eye Studio Lasting Drama Gel Eyeliner In Eggplant:
I have been wanting to try a purple eyeliner for some time now! The Maybelline Eye Studio Lasting Drama Gel Eyeliner In Eggplant seemed to be a good choice. The black variation of this is really good. I was looking for the same impact with this one in Eggplant.
The gel eyeliner comes in a small glass pot with a screw-on lid. You also get a small, flat bristled brush for application. Unfortunately, this eyeliner is not as pigmented as the black one. With one swipe, you do not get the full intensity of the color in the pot. You can build it up with multiple swipes, without any issue. But you will still not achieve the same color as in the pot.
The color by itself is a really pretty plum purple. The eyeliner has some shimmer, which I do not mind with this shade of purple. But I did want the color to be more intense.
The gel liner is really creamy and goes on very smooth. I do try to build up the color with multiple swipes, as I feel it does not show up much on the lids, otherwise. Once you apply this on the lids, you need to wait for a few minutes for this to set, before say, curling your lashes or something. Once it is set, it does not transfer.
The brush is very convenient and firm enough to use and helps apply the color neatly. You can draw thick or thin lines with this brush. I have applied it thickly in the eye swatches so that the color is seen better. Do remember to clean the brush immediately after using, else the gel liner left on the brush would harden up, making the cleaning really difficult!
The eyeliner claims to be smudge proof. It is, to some extent, but not totally. I was able to smudge the swatches on my hand by rubbing it a bit hard. Of course, we will not be using the same kind of pressure to rub our eyes! So it is not so bad!
The eyeliner lasted on my lids the whole day without any fading or flaking or smudging. It does claim to be a waterproof eyeliner. The swatch on my hands required a make-up remover to clean up. But the eyeliner on my lids came out completely with just soap and water. I guess that is due to my extremely oily lids!
Overall, I like the formula of this eyeliner and the color. I only wish it was a more intense purple. With intensity of the color as it is, it does not give a very defined/dramatic look to the eyes.
Pros of Maybelline Eye Studio Lasting Drama Gel Eyeliner In Eggplant:
Beautiful purple color
Good creamy formula
Comes with an easy to use brush
Lasts through the day with no fading or flaking or smudging, unless you rub your eyes very hard!

Cons of Maybelline Eye Studio Lasting Drama Gel Eyeliner In Eggplant:
Pigmentation could have been better.
Requires a few minutes to set.
Not totally smudge proof as it claims – can smudge if you rub your eyes very hard.
IMBB Rating:
3.5/5
Recommendation:
It is a pretty purple color but not very intense. Get it only if you are looking for a soft look.
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truly pretty purple…I thinl I need to have a purple eyeliner in this shade
Thanks Sumera! 🙂 Yes, it is a pretty shade!
oooh such a pretty, pretty color. Looks lovely on you. I wish they launch more shades in India too!
Yes, Lisha! It is a really pretty color! Thanks! 🙂
OMG…such a gorgeous shade!! Lovely EOTD Padamshree…. *clap* *clap* *clap* *clap* *clap*
Thanks, Calicoaster! 🙂
very pretty shade.. nice eotd 🙂
Yes it is! Thanks, Anubhuti! 🙂
Very nice shade… Looking very very nice on u….. I think I have a purple i-glide eye pencil … Will have to search my stash though
Thanks, Arpita! 🙂 The i-glide one is also very pretty!
I love such shades and this one is exceptionally pretty nice eotd 🙂 , so wish it was available here too *haan ji*
It is a very pretty shade, Dhara! Thanks! 🙂 Hope it gets launched in India too.
this one looks a mix of amethyst and prunella shades of colorbar i glide..looks very beautiful and soft on ur eyes..pity pigmentation is not intense..nice review 🙂
Yes Kadambari! Beautiful shade, but pigmentation could have been better. Atleast it does not cause any problem when I layer it on! Thank you! 🙂
Nice Shade 🙂
Yes Sindhu! It is very pretty! 🙂
beautiful shade
Yes Shikha, it really is a beautiful shade! 🙂