Maybelline New York Hyper Matte Liquid Liner Review

Today I’ll be reviewing a matte eyeliner from Maybelline.

wand and tube
Price: Rs 325

Product Description:
Stepping up the matte trend from lips to eyes, Maybelline New York introduces the Hyper Matte Liquid Liner. This first-ever matte finish liquid eye liner comes in a dip-in brush format and gives the most intense, 24 hour long stay lines. The slim brush has an elongated, well-rounded applicator for ease and comfort in application and gives the perfect amount of product for precise lining. The liner is smudge-proof, water-proof and also heat-proof. Now get ready for an explosion of the purest, blackest, matte-est matte in 20 seconds flat!

My Experience with Maybelline New York Hyper Matte Liquid Liner:

Maybelline counters, mall hoardings, online beauty portals and many more places are all loaded with many new launches from Maybelline. First, the Baby Lips Candy Wow, then the “Fit Me” range and now this one! I am always excited to try new stuff from Maybelline, so how could I miss out on this one?

maybelline hyper matte liquid liner shade

Packaging: The Maybelline hyper matte liner looks exactly similar to their glossy liners but with a different packaging colour. This time the packaging is in pure white base with a long sleek cap over it. It is very petite in size which makes it really easy to carry around in clutches or hand-bags. The cap is designed perfectly to fit between the fingers for smooth and perfect application. The bristles of the brush are soft, long and precise which let me apply it the way I want, be it thin, thick or winged. The price I feel is a little high as for the quantity, but the quality settles the case down.


Shade and pigmentation: The liquid is super smooth and glides like butter on a warm toast! The shade is matte black as written on the base. And it is definitely one of the best black that I have tried in liquid liners. It is highly pigmented and very intense. Just one swipe and I can see the black pop on my eyes. It definitely creates catchy, bright and sexy eyes in just a few seconds. Coming to the matte part, it is unfortunately not “Hyper-matte” for sure! It initially looks glossy and then settles to a matte finish with a sheen. But that is satisfactory since it looks very close to matte. The entire eyeliner application was really good but I just faced a little issue while filling up the wings of the winged eyeliner look. It did not fill completely but it was more or less okay, so cool with me.


Staying power: It just takes a few seconds to settle down and then it does not budge till 6-7 hours. The sad part is that the outer corners of my winged eyeliner peeled off which looked really shabby and unprofessional. And this does not smudge; rather I would say it peels when it reaches the end of survival.
So overall, a nice drugstore liquid liner; it is apt for daily wear, but for special occasions I would like to try a few better ones!

eye swatch

Pros of Maybelline New York Hyper Matte Liquid Liner:

• Super cute and tiny packaging makes it easy to carry.
• The grip of the cap is perfect which gives a super perfect look.
• The brush is an awesome one with thin and soft bristles which glide perfectly on my eyes without stoppage.
• The colour is intense and jet black and excellently pigmented.
• The jet black colour appears on the eyes in the first swipe itself.
• It has a matte look accompanied with a little sheen.
• It gives me perfectly winged eyes which look sexy and catchy.
• It stays for 6-7 hours and comes off easily with a make-up remover and even water.

Cons of Maybelline New York Hyper Matte Liquid Liner:

• It peels off from the outer corners of my winged eyeliner after 3-4 hours which looks very shabby.
• While creating the winged look, I couldn’t fill the wings perfectly.
• The quantity is very less.
• It is not “Hyper-matte”.
• Maybelline tests on animals.

IMBB Rating: 3.5/5

Will I Repurchase/Recommend Maybelline New York Hyper Matte Liquid Liner?
Yes I surely do recommend it if you are looking out for a good liquid liner, but if you have one that you like to the core than there is no point breaking the loyalty there. I would like to try a few more liquid liners since I really loved the way this worked!
Conclusion: I was expecting this one to be completely matte, but it does have a sheen which for sure doesn’t make it “Hyper-matte”, but nevertheless a very decent one and it has definitely kept up with the “Maybelline” reputation!

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7 thoughts on “Maybelline New York Hyper Matte Liquid Liner Review

  1. Oh! I was really looking forward to this one…matte liquid eyeliner but it actually seems quite ordinary. Great you reviewed it. 🙂

    1. I know even I was expecting an ultra matte one 🙁 but it did look very average like the others .. thanks a lot 🙂

  2. one of my goal for 2016 is learn how to use a liquid eyeliner. hahah!! I suck it at it. Loved how you have created a cutie little wing. I would have loved if it were super super matte and like intense black. good review. 🙂

      1. hahahahaha I wouldn’t really be surprised because even I learnt it recently.. and observed that it gives such a great finished look.. you should really try a few 🙂 awwwww thankuuuuuu soo much 🙂 yeah it did not turn out matte though 🙁

    1. I liked it too except for it not being matte 🙁 thanks you soo much .. love how you always like my reviews.. it keeps me motivated 🙂

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