New York Color City Proof 10 Hr Matte Foundation Review

Hi IMBB team,

After a long time, I am back with a review. I was travelling and had to spend time managing a 3-year-old toddler. Finally, I have found the time to sit and write for IMBB – I am glad to be back! I love it here and feel very happy to see that there are a lot of great changes on IMBB. Coming to the review, I am sharing my views on New York Color City Proof 10 Hr Matte Foundation.

New York Color City Proof 10 Hr Matte Foundation tube

$5.99 for 1fl oz/30 ml.
Product Description:
Shine free and beautiful, all day unstoppable. City life can get pretty intense sometimes, so you want your make-up to feel light and comfy but also mattified all day long. Cityproof 10HR Matte Foundation wears for up to an incredible 10 HRS! This new foundation builds up beautifully and give your complexion a flawless matte finish. Your skin looks incredible from breakfast through ‘til cocktail time.

My Experience with New York Color City Proof 10 Hr Matte Foundation:

I have started working in Canada now, and my makeup routine normally consists of just primer, powder and lipstick, but then, I started to realize that a makeup foundation would keep the makeup more intact and would also cover skin imperfections and smoothen it out.

NYC cityproof matte foundation

New York Color City Proof 10 Hr Matte Foundation packaging

NYC cityproof foundation tube

I did not want to spend a lot of money on foundation as I wanted to try how it goes initially and then move on to higher-end foundations. I came across this NYC foundation in and tried it on my palm. I was instantly happy with what I saw. I could visibly see the finish when I compared it with an area that I hadn’t applied the foundation on.

New York Color City Proof 10 Hr Matte Foundation swatch

The texture of the foundation is thick and just a little amount will give you the most coverage. All you need is to apply it well and blend well. This foundation comes in a tube, so application is not too messy. You can use a sponge or a foundation brush to get the most out of it. Most of the times, makeup sponge works best for me.

New York Color City Proof 10 Hr Matte Foundation blended

This foundation has 5 shades – Ivory, Sand, Honey Beige, Soft Beige and N*de. I have picked “Soft Beige.” It just gives a perfect matte finish and evens out my skin tone. My skin is not perfect and I have a lot of spots, but this foundation gives me the best results. It hides spots and the glow stays for more than 5 hours. By the end of my work shift, my face still has that glow and shine. And as the brand mentions, it’s best for oily skin types too.

Pros of New York Color City Proof 10 Hr Matte Foundation:

  • Comes in a tube packaging, easy to use and travel friendly.
  • Consistency is thick.
  • Matte finish, gives a flawless look.
  • Smooth effect on skin.
  • You can use it your face and neck and still feel that how such small quantity can give such results.
  • For $6, it is really a great product to try out.

Cons of New York Color City Proof 10 Hr Matte Foundation:

  • They only have 5 shades and they mostly are pretty similar.
  • It could be drying without a good primer.

Other than these cons, I was not able to see any major cons in this foundation. I am really happy wearing it everyday to work. I would suggest you to try and you would love it to.

IMBB Rating:

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