Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer Review

Product Purchased by IMBB

Hi Lovelies,

This is my second sponsored product and would like to thank IMBB again for this. For today, I have a review about an anti-wrinkle product from the most loved brand Olay. Anti-wrinkle products! Ouch! Am I getting old? During my college days, I used to find these products very fascinating and I used to wonder how different these products were. Olay was fairly a new brand in India then and is still much used by my mother. And now, when I have crossed 30, it’s my turn to start using this range of products. Though I have not noticed any thin, creased lines on my face, it is a better idea to start using now as an extra step is required to protect, nourish and guard your skin against visible wrinkles.


I read a few articles on skincare and found out that it is advised that one should start using anti-wrinkle products once they cross 30. I thought it’s little early, but it is important to start using now to minimise the distressing effects of aging skin. And when you think of an anti-wrinkle product, one brand which surely comes to your mind is Olay. Olay has mastered the segment of anti-wrinkle products and continuously receives a positive response from its loyal and new customers. So when I was at Superdrug store, checking moisturisers from L’Oreal, Garnier and Olay, I found this product with a dual element – hydration and primer. The description of the product is quite interesting and I picked up this for a trial. So, here is the review of Olay Anti-Wrinkle Firm & Lift Hydration + Primer (yes, I found this product’s name quite long as well!)


Price: £3.33
Product Description:
Olay Anti-Wrinkle Firm & Lift 2 in 1 Hydration + Primer prepares your skin for makeup to create a flawless base. It contains a special blend of light diffusing particles, instantly smoothing the look of wrinkles and skin’s texture. The formula immediately infuses your skin with hydration, helping to lock in moisture throughout the day.
With its proven Skin Renewal Complex, combining anti-ageing ingredients, Niacinamide and Pro-Vitamin B5, this range of face care products works to visibly reduce lines and wrinkles in just 14 days, while also helping to firm the skin.
Long lasting hydration + Primer in 1 easy step
Benefits – Instantly fresh, moisturised feel and smoother, more even looking skin ready for makeup application. Brighter, healthy-looking skin with daily use.
Warnings or Restrictions – Avoid contact with eyes.


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My Experience with Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer:

This product comes packaged in a thin cylindrical pump bottle wrapped in a simple dark purple carton. I like the packaging as it’s unventilated, handy and hygienic. It is a nice soft cream with a thin consistency and a smooth texture. It has a relatively fresh smell and is a perfect light weight cream.


As a Primer–
It sinks into the skin in a jiffy and acts well to provide a decent base for makeup. It doesn’t take any time to dry up and is instantly ready to sweep your cosmetics for the desired look. It has a light texture and thankfully, it creates a matte effect which works wonderfully for oily skinned beauties.


As a Moisturiser–
I think it’s basically a moisturiser with an added benefit of a primer. It keeps your skin well-hydrated, supple and nourished. I have an oily skin and so I was concerned about that thin oily surface on my skin but thankfully it is a non-greasy moisturiser. There is no tacky residue and it can last the entire day. I think it is perfect for a regular routine. Usually, for our regular routine, be it at work or elsewhere, we prefer not to rub our skin so much with layers of makeup. And in that case, this product helps. Just sweep in this moisturiser + primer, a few strokes of makeup and you are ready to go!


A slight downfall is that there is no SPF! So, yes the product features are good and they work too! About the fine lines and wrinkles being visibly reduced over time, I have not seen a big difference. But, it is a good product to start with.

Pros of Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer:

• Dual benefits of primer and moisturiser
• Packaging is hygienic
• Thin consistency and smooth texture
• A fresh smell
• Provides a decent base for makeup
• Creates a matte effect
• Keeps the skin hydrated

Cons of Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer:

• No SPF
• Need to be really patient to analyse the anti-wrinkle properties

IMBB Rating: 4.5 out of 5
Would I Recommend/Repurchase Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer?
Oh, why not! It is a good primer that moisturises well and is lovely for oily skinned beauties. Looks like this product will go a long way and yes I shall repurchase too.

Olay Moisturizing Lotion
Olay Quench Body Wash
Olay Natural White Healthy Fairness Night Cream
Olay Regenerist Targeted Tone Enhancer
Olay Regenerist Cream Cleanser
Olay Regenerist 3 Zone Serum
Revlon Colorstay 2-in-1 Compact Makeup and Concealer-150 Buff
Garnier Fair Miracle 2-in-1 Fairness Cream
Milani Eye Tech Define – 2-in-1 Brow + Eyeliner Felt-Tip Pen


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