Olay Anti-Wrinkle Firm and Lift Day Lotion Review

I am quite impressed with Olay anti-wrinkle products. The lotions are light, non-greasy and soft. Last time, it was Olay Hydration + Primer and this time my hands picked a day lotion from “Firm + Lift” range. Yes, I have not noticed any creased lines of my face, but since I have ‘just’ crossed 30s, it is a better idea to start using anti-wrinkle products to nourish, guard and prepare the skin against possible wrinkles. There many contradictory articles on whether one should or shouldn’t start using anti-wrinkle well ahead before they make an appearance. I was in a dilemma too but when I read the features of Olay Anti-Wrinkle Firm and Lift Day Lotion, I was pretty convinced to use as it sounded safe. Read more to get more details.

Olay Anti Wrinkle Firm and Lift Day Lotion Review

£4.95 for 100 ml (when it is on sale, else it is £9.99).
Product Description:
Olay Anti-Wrinkle Firm & Lift Daily Lotion with SPF 15 provides instant radiance and long term firmness while reducing the appearance of fine lines and wrinkles. This daily moisturising fluid also provides UV protection (SPF15) to help prevent premature skin ageing day after day. Age can be nothing but a number! Look as young as you feel with Olay Anti-Wrinkle Firm & Lift. With its proven Skin Renewal Complex, combining anti-ageing ingredients, Niacinamide and Pro-Vitamin B5, this range of face care products works to visibly reduce lines and wrinkles in just 14 days, while also helping to firm the skin.

Olay Anti Wrinkle Firm and Lift Day Lotion ingredients

My Experience with Olay Anti-Wrinkle Firm and Lift Day Lotion:

Olay is a class player in anti-ageing segment and there is no doubt that it helps to prevent premature skin ageing day after day. Olay Firm + Lift is a wide range and provides various products like cleanser, day and night cream, serum and day lotions. These products are usually on sale/discounts in Superdrug :-p, so it’s fine to experiment its products. It comes with SPF 15 and though marketed as a day lotion, it is more like a moisturising fluid.

Olay Anti Wrinkle Firm and Lift Day Lotion details

Olay Anti Wrinkle Firm and Lift Day Lotion bottle

It is packaged in a nice, sleek white rectangular 100 ml bottle boxed in a dark purple carton, which has all details and features of the product. It is a nice soft lotion with a thin consistency and an even texture. It is more like a runny fluid which is light, smooth and wonderful for summer. It has a relatively fresh smell and leaves my skin without any greasy layer over it. Olay promotes this product as an anti-wrinkle lotion which works to reduce the signs of ageing in just 14 days! Wow! Too good to be true! It also claims radiant glowing skin in 7 days. Wow again! To add more, the results promise firmer skin in 28 days, Whoa! Quite strong claims, but as always, I don’t bet high on these claims as I feel it is beyond possibilities by the numbers they project.

Olay Anti Wrinkle Firm and Lift Day Lotion open

Anyway, it works as a lotion but it is perfect under makeup as it doesn’t sit on the skin. It has a thin layer so manageably works as a primer. As it has Vitamin E, it keeps my skin hydrated and SP 15 to provide UV protection to my skin. It has Beta Hydroxy Acid, popularly known as salycylic acid which is prominently used in anti-ageing creams. It works as an exfoliant causing cells of outermost layer of the skin to shed allowing the dead skin to slough off making room for the re-growth of new skin.

Olay Anti Wrinkle Firm and Lift Day Lotion swatch

As my last Olay review, I don’t have much to comment on wrinkle-smoothing qualities, as the process takes a lot of time. I guess all anti-ageing creams / lotions need to be used for a longer duration to get desired results.  It certainly doesn’t work in mere 14 days, even though the cream repairs the signs of ageing up to an extent. Yet, I agree that skin looks softer, clean and blushed, but can’t comment much on firmness. I am using this for more than a month and I could barely see any difference in skin firmness. However, I am waiting to see the result before I get disappointed. It stores natural hydration and with skin renewal complex components like Pro-Vitamin B5 and niacinamide which boosts immunity of the skin and collagen production, it helps the skin feel more supple, slender and neat.

It is dermatologically tested and beginners can try this once as it has a non-fussy formula. Overall, a nice and simple hydrating lotion; hoping to get more results in a couple of months.

Pros of Olay Anti-Wrinkle Firm and Lift Day Lotion:

  • SPF 15 for UV protection.
  • Contains vitamin E.
  • Gives soft and clean skin.
  • Reasonably priced.
  • Dermatologically tested.
  • Non-greasy formula.
  • Works for younger looking skin
  • Good price for a 100 ml bottle.

Cons of Olay Anti-Wrinkle Firm and Lift Day Lotion:

  • Takes time to show anti-wrinkle elements.

IMBB Rating:
Would I Repurchase Olay Anti-Wrinkle Firm and Lift Day Lotion?
For the price of it, I am sure I will buy this again. It is just for 5 pounds for a 100 ml bottle. Since it is not damaging my skin in any way, I will continue repurchasing this lotion.

Olay Anti-Wrinkle Firm and Lift 2 in 1 Hydration + Primer
Olay Regenerist Luminous Dark Circle Correcting HydraSwirl
Dr. Jart+ Premium BB Beauty Balm SPF 45 Whitening Anti Wrinkle
L’Oreal Revitalift Anti Wrinkle+ Firming Eye Cream

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