Deciem (parent company of NIOD and Hylamide) is really popular among skincare buffs and it aims to bring effective skincare to consumers at affordable prices. Capitalism forces skincare brands to price their products at an exorbitant price even though many evidence-backed ingredients are very cheap. While some expensive brands do incorporate patented technologies in their formulations, most of the times expensive skincare products just seem like rip-offs. Consumer never knows for sure how well a specific product will work for them, and no one wants to spend $$$ on a product just to find out that it does not do miracles its claims to do. The Ordinary’s products are priced between $8.80 a
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