Pure DKNY Eau De Parfum Review

Pure DKNY Eau De Parfum Review

Hey girls,

Today, the review is about a perfume I purchased a few days back. I have already reviewed a couple of fragrances on IMBB and this one is the latest addition to my fragrance collection. Some days ago, I was reading about perfumes which celebrities “say” they use and many celebrities like Mila Kunis, Taylor Swift, and our very own Diya Mirza were listed among celebrities that are smitten with this fragrance. So, I picked it up. This is from the house of Donna Karan New York launched in 2010. It is “pure” from DKNY. Let me tell you more about this fragrance.



Varies online. I got it for 2500 for a 100 ml bottle.

Product Description:

Simple, real and tranquil – Pure from the house of Donna Karan New York (DKNY), is all about the natural woman in you. DKNY Pure has a lilting charm that comes from a subtle hint of vanilla, complemented gently by soft floral essences. A perfect signature perfume for all occasions, this Eau de Perfume lingers on you like a loyal friend.  Made from a drop of vanilla that has been sourced from a women’s agricultural project in Uganda, in association with CARE  – a humanitarian relief agency that deals specifically with poverty eradication, Pure is a drop of goodwill from DKNY. The airy quality of this essence is derived from a combination of the top note that features a touch of vanilla accord, and the heart note, which unites lotus flower, Bulgarian rose, dewdrop petals with an accord of refreshing jasmine, freesia and luscious orchid. With a warm base note of velvety sandalwood and white amber, DKNY Pure is a fragrance that complements the true you.  Inspired by a single drop of water, the tastefully designed bottle perfectly echoes the aura of this essence – clarity and calm. A way of life, a state of being, Pure is an essence that embraces truth. Be yourself. Be Pure.



Vanilla, Dew-Drop Petal, Lotus Flower, Bulgarian Rose, Jasmine, Freesia, Lush Orchid, White Amber, Creamy Sandalwood.


My Experience with Pure DKNY Eau De Parfum:

I am a person who doesn’t like fruity strong fragrances oozing out of me. I don’t want to leave a trail of strawberries wherever I go. I am a person who likes subtle statement making fragrances. I want a fragrance which wraps me around in its cozy notes and is evident only when someone comes close to me 😉 and that is why when I read that Pure is made up of pure Ugandan vanilla, I had to pick it up. It opens with a really subtle fragrance of vanilla and Bulgarian rose. After a while, it settles down with amber and sandalwood taking the centre stage. The vanilla still remains a visible note and when I went to a coffee date with my guy, he complimented me for this fragrance.


If we talk about the packaging, there is nothing fancy about the bottle although the box is quite chic. The staying power is something to debate upon as it stays its original fragrance for maybe one hour but later leaves behind a faint whiff of vanilla which is not too evident. As I love this fragrance so much, I don’t mind refreshing it every 2-3 hours, but not everybody may like such low staying power. If I had to define it in a few words, this fragrance is classy and fabulous. These maybe the words of Coco Chanel, but it fits this product completely. Pure is really a clean, classy and sophisticated fragrance which is just perfect for office and casual dates but not for youngster parties or Indian dinners. If you are going out for a casual brunch date or an office meeting or just want to smell fresh at home, this is definitely the perfume you should smell once.  You know the feeling of completeness and confidence when you wear your perfect fit jeans with a cozy cashmere sweater?? This fragrance gives you just that – a cozy feeling of class and sophistication.


Pros of Pure DKNY Eau De Parfum:

  • Beautiful, subtle, and classy is the best description of this fragrance.
  • Affordable for 100 ml bottle which will last really long.
  • People who love vanilla fragrances will love this one.
  • It really gives a feeling of fresh, crisp and “fabulous-ness” if such a word exists 😛

Cons of Pure DKNY Eau De Parfum:

  • Staying power is really low.
  • People who like strong fragrances will not even be okay with it, let alone like it 😛
  • Bottle is just a simple normal glass bottle, I would have liked something prettier.

IMBB Rating:

3.5/5 for low staying power.

P.S. The way a perfume settles on you depends greatly on your body heat, chemistry and the environment you stay in. Do whiff once in store and see if you like it because perfumes are really a personal choice.

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10 thoughts on “Pure DKNY Eau De Parfum Review

    1. yeah aditi but after you see bottles like nina ricci…valentino…this bottle looks a little plain and simple.. *haan ji* *haan ji*

  1. Ohhhh i like vanilla too *woot* *woot* very nicely described Mily *clap* *clap* waiting for my perfumes to get over *happydance* *hihi*

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