Pureology Pure Volume Shampoo Review

Pureology Pure Volume Shampoo Review

IMBB Sponsored Product Review

Hello everyone!

This review is going to be about the sponsored product I chose – Pureology Pure Volume Shampoo. I desperately wanted to try this particular shampoo out as I have been looking for a shampoo free from the harsh chemicals which also gives volume to my flat, fine hair. I have been using this product for a month already, so read on to see how I liked it.


Product Description:

New cleansing experience for maximum volume. ZeroSulfate, high foaming, light formula removes volume-inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. For best results, follow with Pure Volume Condition.



Pure Volume delivers long-lasting volume by addressing the specific challenges of fine, colour-treated hair:

  • Cleanses and reduces weight with delicate purifiers.
  • Removes oil buildup at the roots and other impurities that can weigh hair down.
  • Gently cleanses while providing maximum respect for fine, weakened hair fibers.
  • Thickens hair from root to ends with flexible volumizers.
  • Lifts the roots and thickens each strand.
  • Locks in conditioning agents for longer lasting softness.
  • Replenishes and reduces breakage with eucalyptus and wheat protein.
  • Provides targeted care and strength to weightlessly restore hair fibers.
  • Evens out the hair surface to reduce tangling and breakage.
  • Delivers a refreshing sensation.
  • Protects colour vibrancy with the antifade complex.
  • Pureology’s exclusive colour-protecting technology.
  • Helps provide optimum vibrancy and colour retention.

How To Use:

Apply a quarter-size amount to wet hair and lather. Rinse. Repeat if necessary.


$27 (not including tax).


Botanicals of Lavender, Ylang Ylang, Sandalwood (Certified Organic), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sarcosinate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Decyl Glucoside, Amodimethicone, C11 15 Pareth 7, Laureth 9, Glycerin, Trideceth 12, Cinnamidopropyltrimonium Chloride (Sunscreen), Sunflower Seed Extract (Heliogenol), Melanin, Tocopheryl Acetate, Ascorbic Acid, Super Oxide Dismutase (Antioxidants), Hydrolyzed Oat Protein, Wheat Amino Acids Protein Complex, Hydrolyzed Soy Protein, Glycereth 26, Guar Hydroxypropyltrimoniumchloride, Polyquaternium 7, Polyquaternium 11, Polyquaternium 55, Quaternium 26, Butylene Glycol, FD&C Yellow 6 (Food Grade), D&C Red 33 (Food Grade), Methylchloroisothiazolinone, Methylisothiazolinone, Aromatherapy Fragrance.



This shampoo comes in a cute light pink colored plastic 8.5 fl oz. sized bottle. There is enough product for it to last a little over a month if you wash your hair every other day. The actual shampoo color is actually a white creamy color with small hints of baby pink.


The scent of this product is way too much for me to handle. It has a very highly earthy perfumed scent which (in my opinion), isn’t flattering at all. It has a very earthy tone mixed with a manly musk scent. Though I should mention, the scent does not linger in the hair for too long, but instead it leaves just a tiny hint of a perfumed scent which is not even noticeable.


My Experience with Pureology Pure Volume Shampoo:

To start off, I have thin, straight, long hair and my hair tends to go oily after only 12 hours after washing. My hair does not have that much volume due to the long length of my hair. I am always on the hunt for a shampoo that can give me desirable volume and from trial and error basis, I have landed some great and also some major flop shampoos. This particular shampoo turned out to fall right in between those two categories. The first day I tried this shampoo, I was highly highly disappointed. Following directions, I applied quarter sized product (maybe a little more) to my hair and rinsed it out. It lathered pretty well and I thought that it cleaned out my hair thoroughly. That is where I was wrong, after my hair dried, my hair got extremely oily and so flat that it seemed like I had not washed it in days (eww!). I figured that I may have not rinsed out the shampoo thoroughly therefore it got oily. So, I washed my hair again the next day and it did the exact same thing. After using it 4 times, I decided to give up and not use this again until the 5th try, I decided to use larger amount of product and I used double the quarter sized that I used. My hair ended up not getting oily and stayed clean like how long it would usually stay clean for. Since then on, I had to use double the product amount I originally used which unfortunately made the shampoo finish up faster.


The main thing this shampoo claims is volume. Did it give me volume? Um no. Not even close! I noticed absolutely no change. Not a single bit change in volume from the first use to the 20th. I let my hair air dry and even blow dry, but there was no new change in which I can say that this shampoo has caused. Now we all know that if you want volume there is the option to blow dry which I did, but it was no different than any normal blow dry while using my other regular shampoos. It claims to thicken each hair strand and lift the roots but unfortunately that did not happen for me.


Okay, enough with the cons.  There are a few things which I really enjoyed about this product.  First thing, it makes my hair so soft and silky! Noticeably soft, I can honestly see the difference from uses from other shampoos and this shampoo. This shampoo locks in moisture in my hair (especially the ends) until the next time I wash my hair, I love touching my hair because it feels amazing. Other than making hair soft and silky, it also makes them shiny and less tangled. I even got compliments because my hair looked noticeably shiny in the sun. I have even noticed that I have less hair fallout, it claims that the eucalyptus and wheat protein keep the hair from breaking. The ingredients in this shampoo are 100 percent vegan which is very beneficial to the hair, so that might explain the pros of this product. It contains beneficial ingredients like: Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood.

Signature Aromatherapy Blend: Amber, Mandarin and also AntiFadeComplex and ZeroSulfate. This product also claims to protect hair color, but since I do not have my hair colored, I cannot say if that is true or not.

Pros of Pureology Pure Volume Shampoo:

  • Makes hair shiny and silky.
  • Makes hair soft and manageable.
  • Contains beneficial ingredients.
  • Reduces hair breakage.
  • Cute packaging.

Cons of Pureology Pure Volume Shampoo:

  • Does not clean hair thoroughly, unless you use A LOT of product.
  • Does not volumize hair, not even the tiniest bit.
  • Can make oily hair even more oilier.
  • Scent is not flattering.
  • Expensive, compared to other shampoos.
  • Not worth the money.

IMBB Rating:


Do I Recommend Pureology Pure Volume Shampoo?

I do not recommend this product because the mere purpose was to volumize hair, so buying a volumizing shampoo when it does not even do what it says, it does not make sense to buy and it is a waste of money.

Would I Repurchase Pureology Pure Volume Shampoo?

No, I will not be purchasing this again!

**I have attached my pic of when I styled my hair after using this shampoo. **


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Kama Ayurveda Pure Rose Water
Nivea Pure Effect Total Face Cleanup
L’Oreal Professionnel Serie Expert Pure Resource Shampoo
Dove Deep Pure Nutrium Moisture Face Wash
Giovanni Root 66 Max Volume Shampoo
Organic Surge Volume Boost Shampoo
Vivel Volume and Bounce Shampoo (oily to normal hair)
Schwarzkopf Bonacure Volume Boost Shampoo
The Body Shop Rainforest Volume Shampoo
L’Oréal Professional Série Expert Volume Expand Shampoo
Herbal Essences Body Envy Volumizing Shampoo
Garnier Fructis Volume Extend Fortifying Shampoo


11 thoughts on “Pureology Pure Volume Shampoo Review

  1. OMG I would have totally fell for the packaging of this shampoo. It’s like a pretty milk bottle. 😀 but sad it dint turn out to be great. Loved your hair though in the pics attached. 🙂

    1. Thanks Rati 🙂

      You are right, the packaging in itself is super cute but unfortunately the result is not worth it 🙁

  2. I loved how the bottle looks *drool* *drool* very cute *pompom* sad it did not work that well but your pictures are damn gorgeous *puchhi* *clap* very pretty *happy dance*

  3. Gorgeous pics especially last one.. *whistle* the pdt needs a skip *nonono*
    Bt it worked well on ur hairs as per in pics knw.. *woot* *clap*

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