Rimmel London 505 Burning Lava Apocalips Matte Lip Velvet Review

MATTE TO THE FUTURE! APOCALIPS LIP COLOUR NOW WITH NEW VELVETY MATTE FINISH.
• Weightless liquid colour with a velvety smooth finish
• Earth-shattering intense colour stays true for up to 8 hours
• Moisturizing formula instantly increases lip moisture by 31%*
* Clinical test results on 30 subjects

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Price:
£6.49

Rimmel London 505 Burning Lava Apocalips Lip Velvet Matte (8)

It is raining reds for me! lol! After MAC and Maybelline, it is time for Rimmel, all in a different texture. You know the Apocalips in the older version, now they have 4 new shades of matte lip lacquer, but there is a catch. If you think these are like NYX lip creams and go matte and set on the lips, they do not! I can say I was hoping they set to a matte finish, but they keep creamy as long as they are on,something like the Colorbar’s new lip creams, but more smudge-prone than those. It is a lip cream, that looks creamy matte and would smudge at the drop of a hat!

Rimmel London 505 Burning Lava Apocalips Lip Velvet Matte (7)

The case looks exactly like the original version of Apocalips, only – it mentions matte. The fact that they came out with only 4 shades feels like they are testing the waters as of now. I am hoping they release more shades. As of now, they have a plum, nude pink, coral and a red. The others were too dull or too bright for me, so I stuck to this safer red. It is a stunning red, very deep and very neutral, I could not see much blue or orange tone to it. It is so pigmented, it gets hard to work with sometimes 😛 The cream is thick, and honestly, I suggest you use a very tiny lip brush with this, and use it from the back of your hand rather than the wand. The color can be controlled in that way. A closer dupe is Rimmel Bang Bang.

Rimmel London 505 Burning Lava Apocalips Lip Velvet Matte (8)

The color is a deep red, it can very well be used as a lip stain, if you are scared of a full red mouth. The color kind of bleeds and smudges very easily, remember they do not set. They look glossy for five minutes post application; it kind of looks creamy matte, but if you touch it, your fingers will be stained. I highly recommend a lip liner with it. No you cannot mattify it using powder or blotting paper.It has not dried my lips at all, I find it very supple to feel.

Rimmel London 505 Burning Lava Apocalips Lip Velvet Matte (7)

The lipstick transfers and you really need to be careful when wearing it. It is a high maintenance shade and lip cream to wear, if you are okay to pay this price for this gorgeous red! It would survive meals but after three hours, it goes to half the boldness, and stays on another 3 hours like a stain. I notice very light lip staining with this shade. I think I best use it with a finger tip and go dab-dab next time. It is a very bold, intense, creamy and pigmented lip lacquer which does not set! I like how plump it makes lips look!

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rimmel burning lava swatch

IMBB rating:
3.9/5

Freshly applied:

Rimmel London 505 Burning Lava Apocalips Matte Lip Velvet  (1)

After ten minutes: (no sign of setting)

Rimmel London 505 Burning Lava Apocalips Matte Lip Velvet  (2)

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