Rimmel London The Only 1 Lipstick – It’s A Keeper Review



By Priya S.

Skin/Hair Type: Oily and occasionally acne-prone/Normal Hair

Hello gorgeous ladies,

Rimmel London has released an all-new lipstick range called “The Only 1 Lipstick” and these lipsticks are supposed to be the only lipsticks you will ever need! That sounds like a tall claim, right? Especially for lipstick lovers who cannot stay loyal to one brand or one formulation! Well, let’s find out if that’s just a fancy claim or stands true to its name. So today, I’ll be reviewing the shade “It’s A Keeper.”
Rimmel London The Only Lipstick It’s A Keeper

Claim/Product Description:
A no-compromise all-in-one lipstick. Long-lasting colour, comfort, moisture and wear. A no-compromise all-in-one lipstick that is challenging the lipstick history. The perfect balance of high impact colour, moisture, all day comfort and staying power. Slanted lipstick bullet for an effortless application.

CAD 7.99 (approximately INR 407).

My Experience with Rimmel London The Only 1 Lipstick- It’s A Keeper:

Packaging: The lipsticks come packaged in a sleek black tube with a pointed fancy top bearing the Rimmel logo on it. It also has a band of colour which is colour-coded to the lipstick shade. The packaging is sturdy and definitely looks more high-end, but the cap does not shut with a click sound! My major complaint is that it’s actually quite difficult to apply the lipstick neatly with the flat-top bullet shape as I prefer a traditional bullet way more than this one.

Color:  “It’s A Keeper” is a beautiful pink-y n*de shade with slight mauve-y undertones. This shade is perfect for this time of the year and will be totally adored by coloured n*de lipstick lovers.
Pink lipstick

Pigmentation and Texture: The formulation of this lipstick is absolutely stunning. It is incredibly smooth, almost like a moisturising lip balm but with a lipstick’s pigmentation. It truly glides onto the lips with ease, delivering colour and moisture in one. This creamy lipstick has a satin finish and never looks dry on the lips; the formula feels comfortable and light to wear on the lips.
Lip swatches

Smell: Like most Rimmel lipsticks, this range also has a fruity scent which can be overpowering for some, but personally, I don’t mind that at all.
Lip swatch

Longevity: The winning aspect of this lipstick is the longevity! This baby lasted so well on the lips that it was only after 4-5 hours (with snacks and beverages) that I needed to check up on the colour. All I needed was a touch as opposed to a full reapplication. The lipsticks wear away beautifully on the lips and do not feather away or fade unevenly.
Pink lips

Pros of Rimmel London The Only 1 Lipstick- It’s A Keeper:

  • Sturdy and fancy packaging.
  • Beautiful pink-y nude shade with slight mauve-y undertones.
  • Long lasting.
  • Light, weightless texture.
  • Feels smoother and softer on the lips.
  • The colour of the bullet is true to itself after application.
  • Hydrates the lips to some extent.
  • Non-drying, does not feel tight on the lips.
  • Lip-hugging formula.
  • Vibrant, luminous, high-coverage colour.
  • Provides a homogeneous and even finish.
  • Effortless application with a pleasant sensorial feel.
  • Suitable for all skin tones.
  • Affordable.
  • Easily available online and in drugstores.

Cons of Rimmel London The Only 1 Lipstick- It’s A Keeper:

  • Scent might be a bit overpowering.
  • Transfers a bit.

IMBB Rating:

Would I Recommend/Repurchase Rimmel London The Only 1 Lipstick- It’s A Keeper?
Overall, this Rimmel Lipstick has definitely delivered well on the formulation front. I can honestly say that these are some of the best lipstick formulations at the drugstore. These lipsticks are lovely, especially for their price point. I can totally ignore the scent for the colour selection and the performance of these babies. I highly recommend this lipstick to all.

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4 thoughts on “Rimmel London The Only 1 Lipstick – It’s A Keeper Review

  1. omg!! cant believe this is rimmel. this is definitley a keeper. what a stunning lipstick. very good review and lovely lip swatch as always. :))

    1. Awww thanks a ton Rati 🙂 Your comments are always motivating and come as a pleasant surprise 🙂 All the shades in this lipstick range are super gorgeous and its so tough to pick a favourite..

    1. Oh yes Swathi 🙂 Trust me, I had to use a good makeup remover and some effort to clean off the swatches on the lips and the hand!! These babies are super long lasting and leave a tint behind which I like 🙂 Do try it out 🙂

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