Rimmel London The Only 1 Lipstick – It’s A Keeper Review


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By Priya S.

Skin/Hair Type: Oily and occasionally acne-prone/Normal Hair

Hello gorgeous ladies,

Rimmel London has released an all-new lipstick range called “The Only 1 Lipstick” and these lipsticks are supposed to be the only lipsticks you will ever need! That sounds like a tall claim, right? Especially for lipstick lovers who cannot stay loyal to one brand or one formulation! Well, let’s find out if that’s just a fancy claim or stands true to its name. So today, I’ll be reviewing the shade “It’s A Keeper.”
Rimmel London The Only Lipstick It’s A Keeper

Claim/Product Description:
A no-compromise all-in-one lipstick. Long-lasting colour, comfort, moisture and wear. A no-compromise all-in-one lipstick that is challenging the lipstick history. The perfect balance of high impact colour, moisture, all day comfort and staying power. Slanted lipstick bullet for an effortless application.

Price:
CAD 7.99 (approximately INR 407).
Label

My Experience with Rimmel London The Only 1 Lipstick- It’s A Keeper:

Packaging: The lipsticks come packaged in a sleek black tube with a pointed fancy top bearing the Rimmel logo on it. It also has a band of colour which is colour-coded to the lipstick shade. The packaging is sturdy and definitely looks more high-end, but the cap does not shut with a click sound! My major complaint is that it’s actually quite difficult to apply the lipstick neatly with the flat-top bullet shape as I prefer a traditional bullet way more than this one.
Packaging

Color:  “It’s A Keeper” is a beautiful pink-y n*de shade with slight mauve-y undertones. This shade is perfect for this time of the year and will be totally adored by coloured n*de lipstick lovers.
Pink lipstick

Pigmentation and Texture: The formulation of this lipstick is absolutely stunning. It is incredibly smooth, almost like a moisturising lip balm but with a lipstick’s pigmentation. It truly glides onto the lips with ease, delivering colour and moisture in one. This creamy lipstick has a satin finish and never looks dry on the lips; the formula feels comfortable and light to wear on the lips.
Lip swatches

Smell: Like most Rimmel lipsticks, this range also has a fruity scent which can be overpowering for some, but personally, I don’t mind that at all.
Lip swatch

Longevity: The winning aspect of this lipstick is the longevity! This baby lasted so well on the lips that it was only after 4-5 hours (with snacks and beverages) that I needed to check up on the colour. All I needed was a touch as opposed to a full reapplication. The lipsticks wear away beautifully on the lips and do not feather away or fade unevenly.
Pink lips

Pros of Rimmel London The Only 1 Lipstick- It’s A Keeper:

  • Sturdy and fancy packaging.
  • Beautiful pink-y nude shade with slight mauve-y undertones.
  • Long lasting.
  • Light, weightless texture.
  • Feels smoother and softer on the lips.
  • The colour of the bullet is true to itself after application.
  • Hydrates the lips to some extent.
  • Non-drying, does not feel tight on the lips.
  • Lip-hugging formula.
  • Vibrant, luminous, high-coverage colour.
  • Provides a homogeneous and even finish.
  • Effortless application with a pleasant sensorial feel.
  • Suitable for all skin tones.
  • Affordable.
  • Easily available online and in drugstores.

Cons of Rimmel London The Only 1 Lipstick- It’s A Keeper:

  • Scent might be a bit overpowering.
  • Transfers a bit.

IMBB Rating:
4.3/5

Would I Recommend/Repurchase Rimmel London The Only 1 Lipstick- It’s A Keeper?
Overall, this Rimmel Lipstick has definitely delivered well on the formulation front. I can honestly say that these are some of the best lipstick formulations at the drugstore. These lipsticks are lovely, especially for their price point. I can totally ignore the scent for the colour selection and the performance of these babies. I highly recommend this lipstick to all.

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4 thoughts on “Rimmel London The Only 1 Lipstick – It’s A Keeper Review

  1. omg!! cant believe this is rimmel. this is definitley a keeper. what a stunning lipstick. very good review and lovely lip swatch as always. :))

    1. Awww thanks a ton Rati 🙂 Your comments are always motivating and come as a pleasant surprise 🙂 All the shades in this lipstick range are super gorgeous and its so tough to pick a favourite..

    1. Oh yes Swathi 🙂 Trust me, I had to use a good makeup remover and some effort to clean off the swatches on the lips and the hand!! These babies are super long lasting and leave a tint behind which I like 🙂 Do try it out 🙂

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