Rimmel Moisture Renew Lipstick – #660 In love with Ginger

Rimmel Moisture Renew Lipstick – #660 In love with Ginger

Hi Beauties,

What do you do when your reviews are ready; but the weather is not conducive to click photos. After praying for so long for the rains, the Rain God is extremely happy with me….so much so that it has been raining constantly. Even when it is not raining, the sky is full of dark clouds, and I could not get even one decent photograph of the products. So, what did I do????? Well, I waited. And waited and waited…And waited some more. Today, luckily I got the opportunity of clicking some nice pictures, so….. on and on we went; me and my camera….clicking photos of different products. I did not want to take the chance of when another nice sunny day would come by.


Today, I am reviewing one more product from my recent haul. Are you the types who will cling to your favourite object for long…not sharing it with anyone, savouring it slowly and secretly so that it will last a long time? Well, I belong to the same group. Among the Rimmel lipsticks which I bought recently, this one is my favourite and I am finally reviewing it today.

About the product:

Moisturising Comfortable Wear. Lips so cared for, true colour is maximised! Moisture Infusion: Innovative formula with 3 Super Moisturisers – Collagen, Polypeptides & Hyaluronic Acid deeply hydrates lips and improves their condition instantly and over time. Lips look and feel up to 70% more hydrated and up to 60% smoother – colour is maximised, all day long. Ultimate Colour Indulgence with SPF 20 Protection: Now infuse lips with perfectly luscious, luminous and richer colour: a wide & fine selection of perfectly blended, sumptuous shades. Caring colour complex of vitamin A, C & E, anti-oxidants and SPF 20 protects lips from everyday damage



Price: These are priced at 6.5 GBP for 4 gm of product.

rimmel lipstick ingredients

My experience with Rimmel Moisture Renew Lipstick – #660 In love with Ginger

I have always rued the fact that most coral to orange shades look pink on my lips. My lips are non-pigmented, but still many lipsticks were not showing their true colors on my lips. Undoubtedly, the color looked beautiful, but I was really tired of each and every orange lipstick looking pink on me. So, when I was selecting these at the store, this shade was shown as bright orange. I immediately became interested and bought it. However, at the billing counter, the lady commented that she was also wearing the same…and it looked orangish red on her. I was almost at groaning point now…Oh no; not again!! But when I came home, and wore it on my lips, I was delighted. Absolutely.This is the “MeraWala Orange” shade that I was looking for.

The product comes in a simple purple plastic casing with the Rimmel logo on top, and the shade name and number at the bottom. Inside is a steel color holder. The packaging is simple(reminds me of Maybelline Lipstick packaging), but is sturdy, and does not look cheap at all. It can be easily carried in your purse without any mishaps.

The bullet has a delightful full blown orange color. This is indeed an orange to die for. The color is so appropriate for the season, and will look good and glamorous even in winters. The bullet has a soft texture, so I would advise not to take it with you on any desert expedition. The lipstick glides most smoothly onto the lips, without any tugging. It is extremely pigmented, so one swipe is more than enough to cover any pigmented lips, and give a full blown orange color. However, on some lips, it may look orangish red. The lipstick has a smell of Boroline, which I do not mind at all. It indeed moisturises the lips, and imparts a creamy and glossy look to the lips. This glossy and hydrating lipstick ultimately translates into something which we all know; a less than average lasting time. With meals, it will hardly last on your lips; however without any meals (or even water), it will last longer (around 5-6 hours). Also, it transfers on to glasses, especially if you are having some hot drink.

After using it since last few weeks, I have now found the perfect way of using this lipstick. I dot the lipstick onto my lips…and then purse my lips together and spread it with my finger. This gives a nice, light, pinkish coral color, which is most suitable for daytime look. For the evenings, I lightly swipe this lipstick bullet directly on my lips, then blot it out, and then apply a second layer. You may also use a lip liner instead. Both these methods increase the lasting time of this lipstick. However, do not expect a lasting time of more than 3-4 hours with this one.


All in all, this is a moisturising lipstick, which does not feather or bleed if applied properly. The pigmentation is superb, and the finish is creamy to glossy. It will not settle on your lip lines at all, nor dry out your lips. However, it does transfer a lot, and has a less than average staying power.


Pros of Rimmel Moisture Renew Lipstick – #660 In love with Ginger

• Inexpensive
• Sturdy packaging
• Contains vitamins A, C, E, Hyaluronic Acid, and SPF of 20.
• Moisturising
• Creamy to balmy texture
• Glossy finish
• Excellent pigmentation
• No drying of lips, even after fading
• Does not stain the lips much
• Does not settle onto lip lines
• No feathering or bleeding
• Color is a bright, true orange
• Can be adapted for both day and night times

Cons of Rimmel Moisture Renew Lipstick – #660 In love with Ginger

• Not yet launched in India
• Soft bullet (better to be kept in fridge)
• Transfers (Can be minimised by the steps I mentioned)
• Less than average lasting time
• May smear during application

IMBB rating: 4/5

Will I repurchase Rimmel Moisture Renew Lipstick – #660 In love with Ginger?

No, mainly because of its less staying time.

Will I recommend Rimmel Moisture Renew Lipstick – #660 In love with Ginger?

Yes, to everyone still in search of a good orange based lipstick. However, if you have a true orange lipstick, you might skip this one.

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20 thoughts on “Rimmel Moisture Renew Lipstick – #660 In love with Ginger

  1. desert expedition with the lipstick rofl

    I have same make of bangle from Cal and also the ring surprisingly *haan ji*

    1. Yeah… These sort of bangles are very famous in Kolkata….and the ring is my wedding ring….. Similar choices indeed *hifive*

  2. Hey arpita… I guess monsoon in causing hindrance in clicking pictures. Before they arrive in my city.. I should also click the pix well in advance.. *hifive*, lovely shade yaar.. Totally loved it on your lips… *clap*

    1. *thankyou* Megha…. Yes… Jaldi jaldi pics le lo…. Kya pata…. Kal ho na ho rofl … Such a cliche!!!! *hifive* darling

  3. looks far better on lips and perfect lips you have got arpita 🙂 well it has started sunny days here again *blush* *blush* garmi….

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