Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Review

Skin type: dry and occasionally acne prone
Skin tone: fair with neutral undertones

Greetings beauties,

Today’s review is on Sugar Cosmetics Smudge Me Not Liquid Lipstick – 20 Cocoa Ammo. Read on to know the product details.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Review

Price: INR 499 for 4.5 ml
Product Description:
For all days you’re busy pairing the best coffee with the darkest chocolate, trust Cocoa Ammo to build the perfect daytime vibe that is unmistakably bold and not a shade too dark!

If you’ve ever lusted for a “one-coat wonder” product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge Me Not Liquid Lipstick that will stay the day and right up till the night! Wine, coffee & date-proof – this is a matte lipstick that is guaranteed to last longer than your longest day. Available in 30 stunning shades that will make it difficult to choose – the question is, are you ready to commit to a lipstick that is built to last?

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Ingredients

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My Experience with Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo:

There is nothing new about the packaging. It is similar to the packaging of other liquid lipsticks from this range. This liquid lipstick comes in a quirky cardboard packaging having the signature Sugar graphics and prints on it. The graphical design looks very attractive and colourful and renders a good value to the packaging.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Packaging

The liquid lipstick comes housed inside this cardboard box. The shape of the tube is square and it will fit easily in your makeup box. The colour of the tube is transparent and you can see through the shade of the lipstick from outside, which actually helps in the shade identification process quickly. The tube of the lipstick has a regular screw-on black cap on it that closes properly in place. There are no chances of unwanted leakage of the product.

The shade name is mentioned on the base of the tube and also on the outer cardboard box. The applicator of the lipstick comes attached with the black cap. The shape of the applicator is just perfect for liquid lipstick application. You will not face unwanted and uneven coverage with this type of wand. Overall, I find the packaging sturdy and quite attractive.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Bottom

This shade falls in the brown family – just like ‘14 Teak Mystique‘ – but it is much lighter than this. The shade ‘Cocoa Ammo’ is more of a mocha brown colour. The colour looks very subtle and is perfect for office wear. It will suit all Indian skin tones easily. I love this shade more than ‘14 Teak Mystique’ because it looks more muted.

Needless to say, the pigmentation of these liquid lipsticks is bomb. You get an opaque coverage in a single swipe. For pigmented lips, it will need a maximum of two swipes for the full colour payoff. I usually apply two coats of it and then I am ready to go.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Applicator

Between two successive coats, I use a blotting tissue to remove the excess amount. I am really happy with the intense pigmentation of these lipsticks. Fragrance wise, it has a mild candy-like fragrance which is never too bothering. The fragrance lingers for sometime after which it gradually fades away.

Texture and Finish:
The texture is smooth, very creamy and the product when applied spreads evenly without any tugging or pulling. The finish has no hint of gloss or shimmer in it. It feels sticky initially, but once it settles to a matte finish, the sticky feeling is gone. The formula is lightweight and feels comfortable to wear. The more you apply, the more time it takes to dry up.

After you apply this lipstick, it takes about 20-30 seconds to dry down completely and then sets to a satin-matte finish. While applying coats, be quick because the colour gets settled really fast and can give a patchy look if you don’t pay proper attention. The formulation is buildable and adjusts well to layering.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo Swatch

Initially, the formulation felt quite hydrating and moisturizing, but it felt drying on the lips after some time. This was because my lips were not hydrated. It does not highlight the fine lines of the lips though. One good point about this lip colour is that it is smudge proof and water-proof. Once it dries down completely, it is completely transfer-proof as well. The application ensures a flawless and even finish with zero streakiness.

The product claims to contain Vitamin E, but it tends to make the lip stretchy after wearing it for some time. Exfoliation and prepping up your lips is mandatory, otherwise, the dryness will surely ruin your day. It is advisable to moisturise your lips with a lip balm to keep them hydrated and healthy looking.

Staying Power:
Another feather to its good performance is the insane staying power. From morning to night, it stays in place throughout if you do not consume any food or drinks. It does not crack or flake off. On my lips, it stayed for about 8-9 hours without budging. With normal meals, the colour intensity is not affected much. However, with oily foods, it gets chipped off from the centre of the lips. In that case, you would require reapplication. But the reapplication is not messy at all since the texture is so soft and creamy.

Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo lip Swatch

If you have primed lips, the staying power will definitely be more. Coming to the removal process, it is not possible to remove this lipstick with a normal water-based remover or wet wipe as the colour is highly pigment packed. You would surely need an oil-based makeup remover for complete removal of the lipstick. I also used some almond oil as I really had a hard time removing it off.

Keeping both the pros and cons in mind, the pros have outweighed the cons. The ‘Sugar Smudge Me Not Liquid Lipsticks’ is a perfect range to splurge your money on. The colour ‘Cocoa Ammo’ is a perfect mocha brown shade which has a fantastic performance with respect to pigmentation, finish and staying power. You can surely check out this shade.

Pros of Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo:

• Travel-friendly packaging
• Attractive graphics on the cardboard box
• Beautiful mocha brown shade
• Transparent tube helps in seeing the colour of the lipstick
• Has a mild candy-like fragrance
• Transfer-proof, smudge-proof and water-proof
• Heavily pigmented
• Hides lip pigmentation
• Staying power is insane
• Survives normal meals
• Budget-friendly
• Smooth and even application
• Ultra-matte finish
• Good for all skin tones
• Has a smooth and creamy texture
• Glides effortlessly
• Does not settle into fine lines of the lips

Cons of Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo:

• Feels very sticky until it dries out completely
• Excess application causes patchiness
• Increases dryness if lips are not moisturised beforehand
• Removal is really tough
• Cannot survive oily meals

IMBB Rating: 4.3/5
Would I Repurchase/Recommend Sugar Cosmetics Smudge Me Not Liquid Lipstick 20 Cocoa Ammo?

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