Skin Type: Dry and occasionally acne-prone
Skin Tone: Fair with neutral undertones
Today’s review is on Sugar Suede Secret Matte Lipcolour “03 Velvet Violet”. Let’s see if it is worth buying or not.
Plunge head first into high-pigmented matte fantasy with the SUGAR Suede Secret Matte Lipcolour! With a formula so lightweight that you’ll forget you’re wearing it and a finish so plush that it never feels dry even when it dries – your search for the ‘holy grail’ liquid lipstick is pretty much done.
Work this #MadeInItaly beauty to take matte to the max with a punch of opaque colour in every swipe. Dries quickly to a smooth matte finish without leaving your lips parched – this is your secret weapon to hack a luxurious pout! The SUGAR Suede Secret Matte Lipcolour boasts of a 12-hour stay and comes in a spectrum of highly-pigmented shades that complement a slew of complexions – make it your goal to own every one of them!
The SUGAR Suede Secret Matte Lipcolour applies wet then dries down to an ultra-matte yet ultra-comfortable finish that doesn’t budge.
Its formula is infused with moisturizing jojoba oil and shea butter that give lips a smooth, nondrying finish.
The curved applicator is designed to hug lips of all shapes and makes it easy to stencil and colour in between the lines.
Directions for Use:
Gently remove the excess from the applicator first. Use its curved tip to apply the liquid lipstick like a liner. Then swipe the lipstick on to fill in your lips.
My Experience with Sugar Suede Secret Matte Lipcolour 03 Velvet Violet:
Packaging: The packaging of this product is very much like their Smudge me not Liquid Lipstick range. Just in this case, it is sleeker. This liquid lipstick comes in a quirky cardboard packaging having the signature sugar graphics design and prints on it. The graphical design looks very attractive and colourful and renders a good value packaging-wise. The liquid lipstick comes housed inside this cardboard box. The lipstick comes in a squarely shaped, frosted plastic tube and you can see through the product from outside. This enables quick shade identification and also helps to know how much product is left in the tube.
The tube of the lipstick has a regular screw-on black cap on it that closes properly in place. There are no chances of unwanted leakage of the product. The shade name is mentioned on the base of the tube and also on the outer cardboard box.
The applicator of the lipstick comes attached with the black cap. The shape of the applicator is just perfect for liquid lipstick application. It is doe-foot shaped and helps to cover the lips perfectly without any unevenness. Overall, I find the packaging sturdy and quite attractive.
Shade: If you want to channelize your inner diva, then this shade is just for you. The shade “Velvet Violet” is a dark raspberry colour with purplish undertones which give oomph to the glam factor in you. On my lips, it looks so glamorous. It is suitable for daily wear as well as for flaunting bold looks in any party. But I personally feel that I would wear it for an evening party. This shade will look better on medium to dark skin tones. On fair skin tones, it gives quite a vampy look. I love this shade so much. It brings out the trendsetter in you and instantly uplifts the mood. Want to flaunt that fearless yet bold side with elegance in you??? Pick this shade without hesitation.
Pigmentation and Finish: This lipstick is intensely pigmented and only 1-2 swipes are needed for a full opaque coverage on the lips. There is no significant shimmer or sheen in this lipstick. The colour payoff is really nice. On my lips, I apply two coats to even out the edges and give an even look. It hides lip pigmentation smartly. If your lips are heavily pigmented, then you might need multiple swipes for fuller coverage.
Fragrance wise, it has a mild candy-like fragrance which is never too bothering. The fragrance lingers for sometime after which it gradually fades away.
Texture and Quality: The texture is smooth, very creamy and the product when applied spreads evenly without any tugging or pulling. It has a medium-thick, mousse type of texture and the formulation is superb. The lipstick sets to a complete matte. But, the matte finish is non-drying and it is velvety matte. If you are tired of those overly drying matte lipsticks for which you have to use a lip balm underneath every time before application, then it’s high time that you give this range a try. Matte plus lip nourishment both comes hand in hand with this lipstick.
It takes about 1-2 minutes to dry down completely, so this is not a quick drying lipstick. Avoid touching your lips during this time to prevent transferring on objects. This lipstick is easy to work with and gives a flawless finish upon application. It does not feel patchy or sticky on the lips. Also, the formula is lightweight and feels quite comfortable. I know this lipstick is a bit on the higher end with respect to the price point, but keeping the quality and the finish it delivers, the price is totally worth it.
The formulation is buildable and adjusts well to layering. It does not crumble and does not enhance the fine lines of the lips. This lip colour is smudgeproof and waterproof. Once it dries down completely, it is completely transfer-proof as well.
This lipstick does not dry out your lips. Still, if you are looking for that extra nourishment, you can prep and moisturise your lips for a healthier look. But I don’t think that this step is mandatory. This lipstick is perfect for those who want matte effect, but at the same time need the creaminess on the lips.
Staying Power: The staying power is not very long; usually it stays for about 5-6 hours on my lips without food or drinks. The brand claims its staying power to be 12 hours which I think is not true. It can survive normal meals, but with oily meals, the formula breaks down from the centre of the lips and looks faded. In that case, you would need complete reapplication. But this is an issue for me, since you reapply this lipstick effortlessly. Staying power wise, I expected its longevity to be more. This has disappointed me a little bit. Coming to the removal process, it is possible to remove this lipstick with a normal water-based remover or wet wipe. The removal process is quite easy compared to the Smudge Me Not liquid lipsticks.
Overall: I am quite impressed with the quality of this lipstick. The shade looks truly glamorous and is a must-have in the makeup stash. I feel that investing on this range was a good decision even though this range has a few loopholes. But, I can ignore it and I would definitely love to try out some more shades. A little piece of advice for the readers would be to try at least one shade from this range and feel the difference in comparison to other matte lipstick. A total thumbs up from me!!!
Pros of Sugar Suede Secret Matte Lipcolour 03 Velvet Violet:
- Travel-friendly packaging.
- Attractive sugar graphics cardboard box.
- A dark, bold raspberry shade with purplish undertones which looks glamorous on lips.
- Transparent tube that helps in seeing the colour of the lipstick.
- Has a mild candy-like fragrance.
- Transfer-proof, smudgeproof and waterproof.
- Heavily pigmented.
- Hides lip pigmentation.
- Smooth buttery mousse-like texture.
- Does not dry out the lips.
- Provides decent hydration.
- Survives normal meals.
- Smooth and even application.
- Ultra-matte finish.
- Good for all skin tones.
- Does not get sticky or patchy.
- Glides effortlessly.
- Does not settle into fine lines of the lips.
- Removal is very easy.
Cons of Sugar Suede Secret Matte Lipcolour 03 Velvet Violet:
- Takes time to dry out completely.
- Cannot survive oily meals.
IMBB Rating: 4.8/5
Would I Repurchase/Recommend Sugar Suede Secret Matte Lipcolour 03 Velvet Violet?
Yes, if you are looking for a purplish matte lippie.
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