Tarte Natural Beauty Amazonian Clay 12-Hour Blush Review

Hello everyone,

This review will be on the Tarte Amazonian Clay 12-Hour Blush in the shade “Natural Beauty.”

Tarte Natural Beauty Amazonian Clay 12-Hour Blush

Product Description:

A long-wearing, solar-baked blush that lasts up to 12 hours.

What it does:

Infused with natural clay harvested from the banks of the Amazon River and naturally baked by the sun, this nutrient-rich blush benefits all skin types for a fade-free flawless finish that lasts an amazing 12 hours. Inspired by Tarte’s bestselling shades of cheek stains and lip tints, the colors range from soft to vivid to suit a wide variety of skin tones. For oily skin types, Amazonian clay minimizes oil in and around pores to balance skin and keep product in place. Those with dry skin will benefit from the clay’s nourishing and hydrating properties, which naturally restore skin’s moisture. Combination skin types can rely on its ability to zero in on skin concerns and deliver benefits to restore complexion harmony. The result: Blush that wears better, longer, and truer.  It is formulated without parabens, sulfates, phthalates.  This product is free of petrochemicals, synthetic fragrances, GMOs, and triclosan.



Tarte Natural Beauty Amazonian Clay 12-Hour Blush


  • Vitamins A and E: Act as anti-inflammatory emollients and protect against free radical damage.
  • Vitamin C: Fights free radical damage and prevents oxidative stress and premature signs of aging while brightening skin.
  • Amazonian Clay: Reduces dryness and flakiness, improves skin clarity, elasticity, firmness, and texture while removing oil from the skin’s surface for smooth application and wear.

Tarte Natural Beauty Amazonian Clay 12-Hour Blush

My Experience with Tarte Natural Beauty Amazonian Clay 12-Hour Blush:

I recently hauled two of Tarte 12-Hour blushes – one being “Natural Beauty” and the other “Tipsy.” You can see both swatches compared side by side at the end of this post.

Packaging:  I love how pretty and practical the packaging is. It houses a good-sized mirror and the outer case mimics the shades of the blush, though not accurately, but you still get the idea. It does lack an applicator compartment and a brush which would have been a plus if included.

Texture:  This blush is finely filled and so smooth. It does not feel chalky, but it is not creamy either. It blends very easily into the skin with little effort and does not go patchy or uneven.

Tarte Natural Beauty Amazonian Clay 12-Hour Blush

Pigmentation:  It does not deliver crazy pigmentation in one swipe at least not on my skin, but I can easily build up the intensity to my liking with multiple layers.  It did not accentuate pores or dry patches.

Shade:  The shade “Natural Beauty” is described as a muted strawberry red. I love this color as it gives a beautiful healthy flush to my cheeks which mimics the effect of me actually blushing. The finish is all matte which I prefer, hence I can use my own highlighter if I wish or keep it as it is.  It does not look flat on skin even though it does not contain shimmer. It gives the much-needed healthy glow from within to the skin.

Tarte Natural Beauty Amazonian Clay 12-Hour Blush 5

Staying Power:  This blush has a good staying power though the 12-hour claim is slightly exaggerated in my opinion. With a light wash of color, it stays about 5-6 hours. The staying power keeps on increasing depending on how much I apply.

 Tarte Natural Beauty Amazonian Clay 12-Hour Blush

Overall, I love this blush. I am usually a crème blush fan as I feel the dewy look favors my dry skin more but this blush has changed my outlook on how matte powder blushes can still deliver high performance.  I love that it is free of all the harmful ingredients like parabens etc. I will recommend this.

Pros of Tarte Natural Beauty Amazonian Clay 12-Hour Blush:

  • Smooth and finely milled powder.
  • Does not go on chalky or uneven.
  • Gives a natural flush of color to the cheeks.
  • Not crazy pigmented, but it’s easily buildable to the intensity of one’s liking.
  • Does not accentuate pores or dry areas.
  • Contains no shimmer but the matte finish is not flat looking, still gives a glow to the cheeks.
  • Good staying power, but 12-hour claim is too much of a exaggeration.
  • Free of harmful ingredients.

Cons of Tarte Natural Beauty Amazonian Clay 12-Hour Blush:

  • No applicator provided.

IMBB Rating:


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