Welcome Back Ladies!
In the previous article, I covered the pre-preparation before spending big bucks on high-end makeup products. After all the pre-preparation is done, it’s time to go for the date and have fun with colours! Here are some tips on what to watch out for while shopping:
Do Not Go With Hubby/Kids:
This is pretty self-explanatory, you can do without:
- Hubby’s regular glances to the watch.
- The kids trying to get in on the swatches.
- Everybody screaming/hollering – “How much longer?”
- Or the worst of it all – when you ask him which colour is looking nice on you – “Sab hi ache lagte hain”! Thanks, that’s a lot of help!!
I know this sounds funny here and I know I will get a lot of flak for this in the comments section, but understand that the beauty industry is like that. I can dress hobo and go to MAC and the SAs will act all snobbish and be unwilling to attend me while the Estee Lauder Girls will still treat me as a customer. It depends on brand to brand and sometimes just from one SA to another, they are also humans. I feel that I get better service from a outlet having high-end product when I am dressed for it, be it overall or just carrying one signature piece like a branded handbag. If doing this, changes the attitude of the person across me, towards me, so be it. I want a good experience. Period! Their myopic views remains just that – Theirs!
This fact doesn’t just relate to cosmetic industry. I am an ex-hotelier who moved to the Indian Banking/Insurance sector. I was the only person in the entire office who felt more comfortable in business suits than anything else, thanks to my hoteliering background with an American chain. My boss, super-boss and the entire lineage did not wear suits or even ties except for meeting in the Corporate Head Office. Once, we were supposed to have a full day session with the Government Regulatory Body and our Compliance head told us what time to come, with what reports to bring and informed us to come in formals and then looking at me he specified, “Indian formals” – meaning salwar kameez! I was affronted. But my Super boss kind of elucidated it for me later stating that the people from Government Regulatory body are used to a certain atmosphere. If us, dressing in salwar kameez makes them feel more comfortable around us, why not? Makes sense now? Ok….moving on :))
Don’t just start with applying the lipstick shade on your face, try a hand/arm swatch instead. Shortlist the colours you like on the basis of the swatch and then go for face/lip application.
Another thing, when doing hand swatch, apply the product yourself, especially if it’s a lipstick, lip liner or eyeliner pencil instead of letting the SA do it for you. Why? How does it make a difference? Well, when you apply, you will swipe the product once or twice and see the pigmentation and have a clear idea of how opaque the colour is or how smooth the application is. However, when the SAs swipe, they tend to quickly swipe 5-6 times building up the colour to an intensity which you are not likely to get when actually applying the product. Imagine going over the lips or eyes 5-6 times while applying a product, that would not make sense.
This is the best part of buying a high-end product, you get to try the shade on you before buying, this ensures that you know exactly how it looks on you and whether the shade is flattering or not.
Quick tips for the swatches:
- Carry your own brush – You could carry your own brush for lipstick application or ask the SA to sanitize the lipstick tester before you use it on your lips. For blush, bronzer, foundation, etc., definitely carry your own brush because how you normally apply a product, using your tools, is the way you would want to see the colour. What’s the point of applying a foundation with a paddle brush at the store when you would be using a stippling brush at home, which would give you sheerer coverage than a paddle brush. You could end up picking a wrong kind of foundation with that.
- Ask for makeup remover or moisturizer to take off the product each time. Do not let the SA give you a dry tissue or cotton to remove the product. Rubbing with a dry tissue will harm the skin/lips.
- Mentally, make allowance for the degradation of the tester to an extent. Like I mentioned in my review of YSL Glossy stain Rouge Laque, the tester was much thicker than the actual liquid in a new piece. Also, I generally find the Guerlain Rouge G and YSL Voluptes melting a little to the point of being gloopy. That’s because they are testers, they come in contact with a lot of people and a lot of air, way more than a fresh product would (once bought by you). Make allowance for that.
- A lot of SAs will offer to give you a lip liner or lip primer while trying a lipstick. I tend to say no to the offer. Because if I use either of the products in the store and not at home, I won’t get the same result and I am physically in the shop to try the product, to see the actual result. Plus I will not know the true shade or whether the colour bleeds or whether it is difficult to apply around the lip contours directly form the bullet.
- Always start lip swatches from lighter shade in your selection and moving onto darker shade. This is self-explanatory, dark shades may stain your lips and you will not know the impact of a lighter shade if tried on stained lips.
- Another thing I do sometimes when I have time or I am buying a very expensive product is that I take a selfie with the product on. I then see these selfies on my laptop and take a call on what shade or product actually looks more flattering on me. Do note, that some outlets may have a policy about taking pics within the premise, please check.
Do not always believe the SA on how good the product looks on you, please understand that they have sales target to achieve. Instead, you can walk around with the product and see it in a different light or ask someone not related, how the product looks on you. I have actually roamed malls with two different shades of eyeshadows on each lid and even different foundations on each side of my face. But that’s me!
Always check for GWP and offers and take a call accordingly. If you are buying two or more products, you would generally get a GWP, please check.
- Pls reconfirm the bill amount and the product, unused and correct shade before leaving the counter since makeup products cannot be returned back, at least in India.
There are different ways people justify a splurge on high end product, some feel its okay to get some product which is hyped but they would use less so that it lasts longer with them, since its expensive. Others feel that they should buy something which they will use often, what’s the point of spending so much money if you don’t use it often! Do share what are your thoughts on this. At the end, it’s fun to go shopping and even more fun when you come home with something which has a fab packaging, amazing shade and a remarkable texture. Hopefully, my tips will help you buy winners instead of duds!
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