Ulta Automatic Lip Liner – Plum

Ulta Automatic Lip liner Plum

Hey gals, today’s pick is an automatic lip liner from Ulta named Plum. Let’s read on to know how it looks.
Ulta’s automatic lip liner is smudge proof, water proof and leaves long lasting color. The aluminum pencil body is durable, while the applicator is designed to always stay moist and deliver silky, smudge proof color with every application. This fragrance free liner combines vitamin E, aloe and jojoba oils to help soften and moisturize lips. No sharpening required.

Ulta Automatic Lip liner Plum (3)

Price & Quantity:

$ 8 for 0.31gms

My experience with Ulta Automatic Lip liner Plum:

Ulta automatic lip liner Plum has a very smooth and soft texture that glides on the lips without any tugging and pulling. It gives a semi-matte finish to the lips. You can easily use this lip liner on your lips as a lipstick and it works perfect. It’s extremely pigmented (as you can see in the swatch also), creamy and definitely my lips don’t feel parched after applying this lip liner. I did not feel the need of applying a lip balm underneath, and worked really well even without it. It lasts extremely long, for around 6 hours and then it starts to fade evenly. You can even add clear gloss on top to make it more glamorous. I am fond of the matte look so I skip the gloss.

Ulta Automatic Lip liner Plum (5)

Plum is a very pretty deep plum shade. It’s is of course on a darker side of plum and it does not have any shimmer in it. I loved the smooth application of Plum, it’s not streaky and it does not feather at all. The shade would be appropriate for skin tones and across all age groups. Pigmented lips can flaunt it too.

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Ulta Automatic Lip liner Plum (6)

Ulta Automatic Lip liner Plum (7)
The Ulta liner comes in a sturdy, plum colored retractable packaging that is very convenient in terms of carrying and recognizing in your stash of liners. The cap is tight and there is no chance of it opening in your bag. It comes with a soft tip and there’s no need of sharpening also. In face the tip keeps breaking if you press it even a little harder and I hate to see it being wasted. I am learning to have a very soft hand while applying.
Ulta Automatic Lip liner Plum Swatch

Yays for Ulta Automatic Lip liner Plum:

• Very pretty plum shade.
• Great color payoff.
• Opaque enough to cover pigmented lips.
• Soft and creamy to apply.
• Glides very softly on lips, no pulling and tugging.
• Does not smudge or feather.
• Not at all drying for lips.
• Non transferable.
• Stays for a long time and fades evenly.
• No taste or fragrance.
• Sharpening not required.
plum lips (2)

plum lips


Nays for Ulta Automatic Lip liner Plum:

• Not available in India.
• Very soft for Indian summer, I am afraid of too much breakage while application.
• Not many shades to choose from.

IMBB Rating:


Plum is a lovely shade with excellent texture and staying power to die for. Highly recommended!

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