W7 Showing Out Fuller Lashes Mascara Review

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Greetings to all IMBBians!
I don’t have a lot of products by the brand W7 and also, I do not find this brand that fascinating, but since I saw this mascara on discount, I decided to try it out. Continue reading to know more about this.
W7 Showing Out Fuller Lashes Mascara Review

Product Description:
This vibrant orange mascara in blackest black has a unique brush which not only creates
intense volume but the carefully created circular end helps you coat the difficult areas of the

$8.79 (varies from site to site)


My Experience with W7 Showing Out Fuller Lashes Mascara:

I saw this mascara while shopping for makeup and just added it to my cart to try out something new and to share the experience via IMBB. I was all prepared to use it once and trash it forever but it floored me with its performance and made me add it to my vanity.

W7 Showing Out Fuller Lashes Mascara Review

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Packaging: A cylindrical orange tube with a cap to hold the wand. The tube is generous in length and girth; good amount of product for the money paid. The brush is rather big and has spokes all around it and is meant to add volume to lashes – which it does perfectly well.


The wand does pick up excessive product and has a bit of goop at the end of the brush, so one needs to wipe it against the tube’s opening to remove the extra product. I found that it gives a better result when the wand is placed at the beginning of lashes and rotated upwards rather than just plain sweeping motion.


Texture: It’s not very liquidy or wet, but is rather goop-like; however, it does not create clumpy lashes and hence has a perfect consistency.

Pigmentation: One coat gives an instant lift to the eyelashes but to add more volume and drama, I have to go over with multiple sweeps. The best part is that it does not make the lashes stick together in an artificial manner rather it separates them and gives a fluttery appearance to the lashes which we all covet.

mascara wand

Wear time: It wears well for an entire day and has no fallout whatsoever. The other lengthening and volumizing mascaras that I have used tend to create fallout, some more than other, but not this one. Also, it does not clump my lashes or leave a grimy residue behind which is a bit off-putting.
The only thing one has to be cautious of is that it’s better to take time while applying the product or the brush bristles might poke in the eye and also it gives a better result if used in a rolling motion rather than sweeping it across the lashes.

eye pic

Pros of W7 Showing Out Fuller Lashes Mascara:

• Travel-friendly packaging – big, fat brush to apply the product
• Provides length to the lashes in a couple of sweeps
• Has no fallout and does not crumble at the end of the day
• Dries easily
• Adds a good curl
• Sweat proof and waterproof
• Leaves no mascara goop or residue behind
• Not that expensive
• Separates the lashes and gives them a natural yet fuller appearance

Cons of W7 Showing Out Fuller Lashes Mascara:

• Availability can be an issue for some
• Price varies from site to site

Would I Repurchase W7 Showing Out Fuller Lashes Mascara?
Not really because I like to switch my mascaras and try out new launches (which happens very often) but I do recommend it to all those who like to try out new and unique products to break the monotony in their makeup routine.

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