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Greetings fellow IMBBians,
Wet n Wild has launched a new range of products under the tagline “Photo Focus” and the product line includes a lash primer, eyeshadow primer, and a setting spray. In this post, I have reviewed the eyeshadow primer which I bought two weeks ago from my local Walmart. I was not so impressed by the lash primer, but this eyeshadow primer is amazing and worth a special mention. Read on for more details.
Looking for the perfect primer that preps and brightens eyelids to lock down eye shadow color all day? This primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.
My Take on Wet n Wild Photo Focus Eyeshadow Primer:
Why one needs a primer:
- To reduce appearance of fine lines.
- Enhances the color of eyeshadow.
- Acts as a smooth base to apply eyeshadows.
- To ensure makeup lasts longer.
Packaging: The product comes in a white squeeze tube with a nozzle to dispense a pea-sized product at a time; however, that quantity is more than required for one time use.
Texture: The primer looks like a beige color goop and applies a bit tacky, but that’s what a primer is supposed to be – a sticky goop texture so that eyeshadow adheres to it and does not budges throughout the wear time; however, it is not as tacky as the other primer by Wet n Wild and applies more like a silicon primer. After blending, the eyelid appears matte and provides a good canvas to apply color and blend.
Efficacy: This is an amazing product for undr $5. It does what it claims, it increases the wear time of the eyeshadow, adds a little pop to the eyes and prevents the eyeshadow from smudging. I really like this product and is way better than its cousin – lash primer.
Wear Time: My eye makeup was intact till I removed it with a good makeup remover. It was easy to apply and spread on the eyelids; however, each time, it dispenses more product than required which leads to wastage. I also apply a little bit on my lower lash line as well and it prevents my kohl from smudging.
I apply argan oil and maracuja oil on my skin before I apply makeup, so one can imagine how horribly my makeup can crease, hence it is imperative that I wear a good primer underneath or the entire makeup will melt down.
Pros of Wet n Wild Photo Focus Eyeshadow Primer:
- Cute little tube packaging.
- This primer is for all skin types and skin tones.
- Blends easily.
- Gives a smooth finish to apply makeup.
- Prevents eyeshadow from smudging and creasing.
- Increases wear time of eye color.
- Not very expensive.
- Adds a little pop to eye color.
- Can be used on the lower water line.
Cons of Wet n Wild Photo Focus Eyeshadow Primer:
- Dispenses more product than required.
- Availability can be an issue for some.
Would I Repurchase Wet n Wild Photo Focus Eyeshadow Primer?
Yes, unless I want to spend more money and buy a more expensive primer. Readers, do consider buying this product because it is worth it.
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