Wet n Wild Photo Focus Eyeshadow Primer Review

Greetings fellow IMBBians,

Wet n Wild has launched a new range of products under the tagline “Photo Focus” and the product line includes a lash primer, eyeshadow primer, and a setting spray.  In this post, I have reviewed the eyeshadow primer which I bought two weeks ago from my local Walmart. I was not so impressed by the lash primer, but this eyeshadow primer is amazing and worth a special mention.  Read on for more details.
Wet n Wild Photo Focus Eyeshadow Primer

Product Description:
Looking for the perfect primer that preps and brightens eyelids to lock down eye shadow color all day? This primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.



My Take on Wet n Wild Photo Focus Eyeshadow Primer:

Why one needs a primer:

  • To reduce appearance of fine lines.
  • Enhances the color of eyeshadow.
  • Acts as a smooth base to apply eyeshadows.
  • To ensure makeup lasts longer.


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Packaging: The product comes in a white squeeze tube with a nozzle to dispense a pea-sized product at a time; however, that quantity is more than required for one time use.

Texture: The primer looks like a beige color goop and applies a bit tacky, but that’s what a primer is supposed to be – a sticky goop texture so that eyeshadow adheres to it and does not budges throughout the wear time; however, it is not as tacky as the other primer by Wet n Wild and applies more like a silicon primer. After blending, the eyelid appears matte and provides a good canvas to apply color and blend.

Efficacy:  This is an amazing product for undr $5. It does what it claims, it increases the wear time of the eyeshadow, adds a little pop to the eyes and prevents the eyeshadow from smudging. I really like this product and is way better than its cousin – lash primer.
Eyeshadow primer

Wear Time:  My eye makeup was intact till I removed it with a good makeup remover. It was easy to apply and spread on the eyelids; however, each time, it dispenses more product than required which leads to wastage. I also apply a little bit on my lower lash line as well and it prevents my kohl from smudging.
Eyeshadow primer swatch

I apply argan oil and maracuja oil on my skin before I apply makeup, so one can imagine how horribly my makeup can crease, hence it is imperative that I wear a good primer underneath or the entire makeup will melt down.

Pros of Wet n Wild Photo Focus Eyeshadow Primer:

  • Cute little tube packaging.
  • This primer is for all skin types and skin tones.
  • Blends easily.
  • Gives a smooth finish to apply makeup.
  • Prevents eyeshadow from smudging and creasing.
  • Increases wear time of eye color.
  • Not very expensive.
  • Adds a little pop to eye color.
  • Can be used on the lower water line.

Cons of Wet n Wild Photo Focus Eyeshadow Primer:

  • Dispenses more product than required.
  • Availability can be an issue for some.

Would I Repurchase Wet n Wild Photo Focus Eyeshadow Primer?
Yes, unless I want to spend more money and buy a more expensive primer. Readers, do consider buying this product because it is worth it.

IMBB Rating:

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