Zoeva All Is Calm Pure Velours Lips Review

Skin Tone: Medium to Dusky

Hello pretty damsels,

Zoeva is a legendary European brand, famous for their makeup brushes. In addition to their makeup brushes, they have also added some awesome makeup products to their line. I picked up a liquid lipstick called ‘All Is Calm’ from their Pure Velours Lips range. Let’s read how it fared.

Price: AUS $30 for 6.3ml
Product Description:
Soft as velvet, the ultra creamy ZOEVA Pure Velours Lips glides on the lips smoothly, exuding a sophisticated attitude. Combining intense color with a long-lasting formula that sets to a matte finish, the velvety, ultra matte liquid lipstick delivers supple and full lips in dark rosy brown.
The lipstick formulation is vegan, enriched with vitamin E and is 100% free of parabens, mineral oils, perfume, and phthalates. Made in Italy.

Ingredients:
Cyclopentasiloxane, Trimethylsiloxyphenyl Dimethicone, Neopentyl Glycol Dicaprylate/Dicaprate, Isododecane, Silica Dimethyl Silylate, Triacontanyl Pvp, Trimethylsiloxysilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Methoxy Peg-17/Methoxy Peg-11/Hdi Isocyanurate Trimer Crosspolymer, [May Contain. +/- CI 77891 (Titanium Dioxide), CI 15985 (Yellow 6 Lake), CI 15850 (Red 7 Lake), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides)]

My Experience with Zoeva All Is Calm Pure Velours Lips:

Zoeva is a wonderful brand which is famous for their makeup brushes. They have launched two incredibly alluring collections of liquid lipsticks that promise innovative, long-lasting formula and richly saturated, sensual colours. The collection can be differentiated based on finish; the ultra-matte velvety formula is called Pure Velours Lips and the outstandingly glossy formula is called Pure Lacquer Lips. There are total 8 shades in each of these lines.

Packaging:
The lipstick comes in a chic packaging. It has an outer black cardboard cover and the lipstick itself comes in a transparent tube with a black cap. It may seem like a normal liquid lipstick tube, I feel that there is some class in the packaging. It looks sophisticated. The colour is visible from outside and also there is a sticker with the colour name on the bottom. It has an interesting applicator which looks like a paddle brush. There is a slant at the centre of the applicator and it becomes sharp and tapered towards the end. This is the best applicator I have tried as it makes application quite easy.

Shade:
The shades in this collection are very different, not the usual pinks and reds. They have some unique shades. The shade is All Is Calm is described as a medium rosewood, but it is more like a brick colour. It is a combination of orange and red with rose undertones. It is a complicated colour but I love it. It suits me very well.

Formula:
It has a mousse-like texture that can be applied easily. It is very light on the lips and dries completely matte after around 5 minutes. The formula itself is so pigmented that one swipe is usually enough for full coverage and doesn’t dry out the lips. With the formula as pigmented as this and the unique brush applicator, struggling with a lip liner becomes unnecessary. The lipstick formulation is vegan, enriched with vitamin E and 100% free of parabens, mineral oils, perfume, and phthalates.

Wear Time:
It lasts around 4 to 5 hours, which I think is slightly lesser than other liquid lipsticks in the market. But we can easily reapply it. It does survive meals and I feel it transfers very little while having greasy food. So I think it is a good matte lipstick which feels comfortable on the lips.