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advertise on makeupandbeauty Welcome to IMBB! :)

Indian makeup and beauty blog (IMBB) is the biggest Indian women’s blog on the internet and biggest Indian women’s community. IMBB is read by millions of women every month and is one of the few blogs around that determine the choices of Indian women in makeup, beauty and fashion. It is already a big influencer and decision-maker for women in India

  • 6.5 million (65 lakh) monthly visitors. That is more than 2 lakh visitors daily.
  • 11 million (1 crore 10 lakh) monthly pageviews. That is more than 3.5 lakh pageviews daily.
  • Reaching 40 million (4 crore) people every month through blog and social media.
  • More than 55000 feed readers are reading IMBB in their inbox at any given time. More than 125000 feed subscribers.
  • 2.3 million (23 lakh+) facebook fans and growing fast.
  • Alexa ranking in 10000 websites in the world. In top 1000 websites in India.
  • Covered on makeup.com, a L’Oreal website, as one of the 5 Top Bloggers Bringing Diverse Beauty Advice to the Web
  • The only Indian Blog in the list of The 99 Most Influential Fashion & Beauty Blogs.
  • Rati featured in Femina magazine.
  • More than 25000 product reviews.
  • More than 800 writers writing from all over the world.
  • Rati’s blog Faux Pas has become one of the biggest Fashion and Lifestyle Blog in India. You can find Rati on Instagram also.
  • Our recent start ‘Madam Gupshup‘ community already has more than 1000 registered users.
  • Run by a seven-member team- Rati, Sanjeev, Jomol, Neha, Rashmita, Era and Jasmine.
  • has already crossed the 1 crore annual turnover landmark.

96% of our visitors are women and 90% of these women belong to 18- 34 years of age.

imbb stats

imbb alexa

Here are the advertising options on our website-

Banners

Above-the-Fold Banners

1. Leaderboard
Type: JPG or PNG
Size: 970 * 90
Position: Above-the-fold in the header (see the image below)
Visibility: Sitewide i.e. on all the pages of the blog. That means the number of pageviews on the blog would be equal to the number of impressions.
Price: INR 100 per thousand impressions. Payment to be made in advance for the number of impressions wanted by the advertiser. For those paying through Paypal, the rates are 10% extra.

banner above fold

2. Large Rectangle
Type: JPG or PNG
Size: 300 * 280
Position: Above-the-fold in the sidebar (see the image below)
Visibility: Sitewide i.e. on all the pages of the blog. That means the number of pageviews on the blog would be equal to the number of impressions.
Price: INR 100 per thousand impressions. Payment to be made in advance for the number of impressions wanted by the advertiser. For those paying through Paypal, the rates are 10% extra.

banner above fold

Below-the-Fold Banners

1. Small Rectangle
Type: JPG or PNG
Size: 300 * 250
Position: Below-the-fold in the sidebar.
Visibility: Sitewide i.e. on all the pages of the blog. That means the number of pageviews on the blog would be equal to the number of impressions.
Price: INR 60 per thousand impressions. Payment to be made in advance for the number of impressions wanted by the advertiser. For those paying through Paypal, the rates are 10% extra.

Sponsored Post

Type: One single post containing 3 links, Either to company’s website or FB/ Twitter pages.* Here’s an example.
Content and Images: Provided by the company itself. We do NOT write content for the sponsored post from our side.
Promotion: One update on Facebook.
Price: INR 10000 per post. Payment to be made in advance. For those paying through Paypal, the rates are 10% extra.

Product Reviews

Type: A simple post showing the usage of the product and mentioning our honest opinion on the product. It is NOT a brand or a website review. We don’t do website reviews. Also, the brand has no say on our opinion about the product.
Product: sent by the brand.
Content and Images: photos/ images taken by our team itself.
Price: INR 10000 per product. Payment to be made in advance. For those paying through Paypal, the rates are 10% extra.

Facebook Promotion

Type: One image update on Facebook along with the link to company’s website or facebook page. Here’s an example.
Content and Images: To be provided by the company itself
Price: INR 1000 per update. Payment to be made in advance. For those paying through Paypal, the rates are 10% extra.

Here’s an example of the power of our Facebook page- a single update reaching more than 7 lakh people on its own (check the number on the bottom left).

Screen Shot 2014-03-08 at 3.40.32 PM

Contests and Giveaways

Only open to brands/ websites who are offering makeup, beauty or fashion products to women. The brand should be ready to choose at least three winners and the total value of the prizes should be at least INR 5000.

Deliverables:

  • One blog post about the contest/ giveaway with links to Brand’s page.
  • Facebook update about the contest/ giveaway along with the change in cover image. The cover image would stay on our facebook header for 7 days.
  • Daily facebook update about the giveaway for 7 days. One update every day.

Thing Needed From the Brand:

  • Images to be updated on the blog and facebook, along with text and rules about the giveaway.
  • Selection of winners. The whole process of selection of winners shall be undertaken by the brand and not by IMBB team.

Price: INR 20000 per contest. Payment to be made in advance. For those paying through Paypal, the rates are 10% extra.

Sponsored Links

Type: A single nofollow link in the middle of a post. This is NOT a ‘buy here’ kind of link and the link should be relevant to the post. The post can be chosen by the advertiser itself.
Duration of link: Permanent.
Price: INR 3000 per link. Payment to be made in advance. For those paying through Paypal, the rates are 10% extra.

Collaboration Projects with Brands

Projects involving our team doing the photo shoots, writing posts, or promoting the brand.
Price: On demand and description of the project. A minimum budget of INR 50000 is required. For those paying through Paypal, the rates are 10% extra.

*All the rates are non-negotiable and the complete payment would have to be made in advance. We do not entertain any email about negotiations of rates; our team is extremely small and it is humanly impossible to spend time in negotiation. All those negotiation emails with terms like ‘long-term association,’ ‘limited budget,’ ‘startup company,’ etc. go straight to our spam folder so that they don’t land up in our inbox again. So please save time on both sides. :)

Facebook: IMBB & Faux Pas
Twitter: Indianmakeup
Instagram: RatiTehriSingh

So go ahead! Contact us at (PR or any non-advertising emails would not be entertained) contactimbb [at] gmail [dot] com

* The links in our sponsored post and banners are all nofollow as mandated in google guidelines.

{ 3 comments… read them below or add one }

Ketakee September 24, 2012 at 12:29 am

hi Rati,

i have mailed you for the sponsoring stuff.. please let me know :)
thanks in advance

Reply

esha jain July 9, 2013 at 2:34 pm

What does one have to do in order to have a sponsored post put up on the blog? I have sent inquiry emails at the address given above and also at mirrorobsession….it’s been a couple of weeks now and I haven’t received any response. *nababana*

Reply

Maribel November 14, 2013 at 10:02 am

Hi There!
I’m in the process of launching my skin care line and I’m reaching bloggers to promote some of the products.

Please let me know what is needed to be feature in your blog and fee options.

Thanks,
Maribel

Reply

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