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Digital Marketing is an integral part of all kinds of businesses in today’s times, be it selling a product (FMCG, Clothing or Automotive etc.) or service (Healthcare, Business or Hospitality etc.) or blogging for that matter. Beauty blogging does not just help you to unleash your creativity but also follow your passion, and make money along the way. But being popular and making money is not simple as it sounds. You must provide valuable tips to your audience, blog consistently, and promote your blog effectively in order to be successful. Digital Marketing plays a big role in how you market your blog and reach out to your target audience more effectively.
Here are some basic Digital Marketing tips for you to be successful as a beauty blogger:
1. Use a Professional Blogging Platform:
It is critical to use a professional blogging platform to be able to get visibility for your blog. As a professional beauty blogger, you must have your own domain name and hosting. When you have your own domain your website URL will be something like this:
www.beautyhealth.in. Well, if you don’t it will be something like this:
The one with your own domain is the obvious choice. Go for a professional platform like WordPress. A self-hosted blog on WordPress will help you to optimize it for search engines and will, therefore, give you a chance to be ranked for popular search queries.
2. Optimize Each of Your Blog Posts for Search Queries:
Once your blog is hosted on WordPress, you must ensure that you are creating educational blog posts that answer user queries. You can use free tools like the Google Keyword Planner or Ubersuggest to find popular questions that users have in the beauty niche.
Take a look at some of these keywords:
- Indian skin care secrets.
- Homemade beauty tips for face.
- Beauty tips for face glow
Create blog topics around such keywords before you start writing your posts.
Here are some tips to choose the right keywords:
- High search volume.
- Medium or low competition
Make sure you have the Yoast SEO plugin installed on your WordPress dashboard. This will help you to take care of the technical SEO aspects of your blog. The plugin will help you to easily add a keyword optimized meta title and meta description for your blog post.
It is essential to add keyword tags to your post and ensure the URL is keyword optimized as well.
You must optimize your images before adding them to your blog. Make sure you have updated the alt tag and caption in each of the images.
Look for the green dot in Yoast SEO plugin to ensure your blog is thoroughly optimized for search engines.
3. Add Visuals and Video to Your Blog Posts:
Beauty blogging is about helping your audience look beautiful with the help of actionable DIY (Do It Yourself) tips. Therefore, you must ensure that your blog posts are visual and easy to understand. Provide your audience with an easy step-by-step approach to understand your tips. You can also include short, snappy videos in your blog posts. This will make your blog content more engaging and improve its chances of ranking higher up on search engines.
4. Write Powerful Headlines:
Another tip for you as a beauty blogger is to write headlines that are powerful and thought-provoking. Besides optimizing your headlines for SEO, you must run them through a free online headline analyzer tool to see if they will work well with your target audience. The tactic will surely help you to improve the CTR and traffic of your blog posts.
5. Promote Your Blog Posts on Social Channels:
As a beauty blogger some of the key social media platforms that you must promote your posts on include: Facebook, Instagram, Twitter, and Snapchat. You can even add Pinterest to your list.
Make sure you write your captions creatively, so you can get your audience to click on the blog post link:
You can also run promoted posts to get more reach and clicks for your post links on social media. Facebook gives you an opportunity to find your exact target audience and show them your posts. This will give you a much needed initial engagement on articles. Take a look at this example:
While choosing the objective of your Facebook ad, you can choose the traffic option. This will help you to drive traffic back to your blog.
Next, when you choose your target audience make sure it is neither too broad or too specific – as shown in the screenshot below:
In the above example, I have chosen to target women from Delhi and Mumbai having interests in Health/Beauty. Facebook shows that I can reach 14,000-43,000 people on a daily basis and get a total of 120-670 daily clicks. So, this way you can run targeted campaigns on Facebook and get traffic back to your website. You can simultaneously run your paid promotion on Instagram as well, right from your Facebook campaign dashboard.
6. Answer Questions on Quora:
Quora is a bustling community where a set of users ask questions on the platform while those who are experts can answer those questions. Another very useful technique to promote your blog posts is to answer questions on Quora. You can follow the following steps to showcase your expertise and your blog on Quora:
Pick up a blog post on your blog that is already answering a beauty-related question on Quora. Summarize the blog post to answer that particular query on the platform. Add a link back to your blog post in the answer. This way you can get visitors from Quora back to your blog while also building a follower-base on Quora.
7. Use Google AdWords:
Google provides you an opportunity to rank up higher (and even on the top of Search Engine Results Page) for search queries by running paid ads on those queries. Suppose you plan to write a post on a popular keyword like this:
- How to find the right shade of red lipstick.
Once you have written the post, you can actually run a paid campaign on Google to get this post to show up on top of the search results. Google allows you to run paid campaigns without any minimum budget requirements. You can run your campaign starting from as low as $1/day. All you need to do is create a free account on Google Adwords and start creating your campaign.
Just make sure your blog post is the best in your category and this will get you the desired level of traffic and shares once you run a paid campaign like that.
8. Use of Social Media Automation:
As a beauty blogger, you will always be hard-pressed for time. There is a lot that you need to accomplish, to maintain a consistent blogging and social media promotion schedule. You can make use of free tools like Buffer and Hootsuite to schedule your social media posts. Here is a simple 3 step process to automate your social media promotion:
- Create a free account on Buffer or Hootsuite.
- Add up to three social profiles in your account.
- Create multiple captions (say 5 ) for each of your blog posts.
- Use these captions and schedule your posts on each of the three social profiles at regular intervals. Keep a promotional schedule of one blog post for every three days.
This way you can consistently engage your audience with fresh content.
9. Create a Newsletter Strategy:
As a beauty blogger, your goal should be to get your audience to keep coming back to you for more content. The best strategy for that is to create an opt-in form on your blog that invites blog visitors to subscribe to it.
This will enable you to capture the email address of those who are interested in your blog and engage with them. Once you have an email list, you can share a weekly newsletter with them. The newsletter would include a round-up of all the blog posts that you have completed during the week. It will help you to share useful stuff with your followers and get recurring traffic on your blog.
10. Measuring Success:
Digital marketing does not just help you to promote your blog but also measure the results you are getting from these promotional activities. You can integrate Google Analytics to your blog site and track your daily blog traffic. The tool is free and you can easily set it up yourself. Besides traffic it allows you to set up goals so you can also keep close tabs on your subscriber growth. The tool also lets you check the source of your traffic and your subscribers. This means that you can check the quantum of results from each platform, that is, search, social media channels (including which social media channels) or Adwords. Social media platforms like Facebook, Twitter, and Instagram also provide you with their own respective analytics dashboards to record metrics like followers views, and engagement etc.
You can use all of these measuring tools to analyze your promotional efforts on a monthly basis. You must observe which platforms are performing the best and how you can focus more on these channels to get better results.
While ensuring that you are passionate about posting some exciting blog posts on your beauty blog, make sure you strategize and promote it according to the digital marketing techniques explained above. Digital marketing can surely help you to get more traffic and audience for your blog and help you to earn more from it. Would you like to suggest any other digital marketing tip, which can help a beauty blogger? I would love to learn from your experience. Please share your inputs/questions in the comments section.
About the Author:
Pradeep Chopra (CEO, Digital Vidya). Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing and Big Data & Data Analytics training company. A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.