IMBB: Today, Tomorrow and Beyond…

I do not understand the women’s world. Although I get a good glimpse of it, more often than other men do, because of IMBB, I still fail to understand the emotions, frailties, and the hidden strengths that sometime shine through it all. Most of my time is spent in being a silent spectator and in thinking about growth of IMBB. I am always full of ideas. And for every idea that we implement on IMBB, we discard 10 others that we don’t. In essence I have only two fears in life- one that Rati might stop loving me some day and two that IMBB would stop growing. I hope that neither of them happens. πŸ™‚

love imbb

I am still grappling with the truth that women really really like makeup. I am still learning to digest that a woman can go and buy two more lipsticks even though the earlier ones are still not over. I am getting aware that if a woman loses weight, other women become conscious of it. In men’s world, if someone loses weight we drink more beer and celebrate it. πŸ˜€

So while I’m still understanding the nitty gritty of the world I’m a big part of, I cannot but notice that the entire IMBB- Rati, Jomol, Neha, Zeeba, Nidhi, Era, Ida and all our awesome contributors are doing a fabulous fabulous job. Hats off to them, I have one thing to say about IMBB- you might love IMBB or you might hate IMBB but you would never stop reading IMBB. More so since the smileys are back πŸ˜€

We completed our three years a few months back and this year has started on a fabulous note, sudden colorful outbursts of OOTDs from so many women, Jomol and Neha having fun with their makeup, Zeeba socializing with brands, Nidhi enjoying that she converted her love for fitness into a dynamic blog, and Rati and I experimenting with travel and fashion. Fun all around. And through all these chaotically different worlds, we all have managed to work cohesively. Un-frigging-believable. πŸ™‚

So while I’m writing this to tell all our IMBB fans that we are growing strong, and we are growing strong in many directions, I also wanted to share how we see IMBB as, and what most people/ brands overlook about IMBB. When most people talk to us about IMBB, they are focussed on ‘how much traffic you are getting?’ ‘how much money are you making?’ etc. etc. etc. Yes we are doing great there too. But our thoughts are way way different from traffic, revenue, brand collaborations, free products etc. So I’m going to share something deeper that IMBB is and about which you may not have thought about earlier.

People’ Voice

We often discuss about going the ‘magazines way’- getting professional writers, pictures, models etc. These ideas are trashed as soon as they arrive. IMBB has become, and will be becoming more and more, a platform where a common woman can raise voice against a brand and will be heard. I really like that and would want it to stay like that. Many IMBB contributors may not know but brands take notice of their reviews silently. And they take action on that. Could you believe that a single woman sitting in Bhopal or Ranchi or Delhi or Bangalore can determine the future of makeup products of companies? It is happening already on our blog. To me this is the biggest thing that can happen. This is what IMBB was made for. πŸ™‚

Women’s Empowerment

I have learnt that a woman sitting at home and not having an income of her own feels dependent on her husband/ father. But if she earns even 10 Rs. on her own its her pride and joy. It’s like you open your piggybank and see all the money there is and you are happy that its yours and you can do anything with it. πŸ™‚ As IMBB grows, we would love to empower more and more women to earn on their own; we would love to have a bigger IMBB team and thousands of writers covering all gamut of female life. Whatever small IMBB can contribute to making women independent, we would be really proud of doing so. πŸ™‚

Happiness And a Smile

Happiness is by no means a small thing. Life is not fair to any of us. Life is hard, and tough, and it’s an uphill task everyday. And somehow, somewhere, fighting our daily battles, we forget to smile. We forget to feel good about anything. When people talk about getting old, the only thing I feel is that more you grow older the less you smile. And of course laughing out loud is certainly out of question for some people. And this why we try to keep IMBB a happy place. We want this to be the small secret corner of happiness for everyone. That someone opens IMBB in her office for ten minutes, reads a review or comment, and smiles. What we wouldn’t give for millions of those smiles. I bet that most bloggers and readers don’t think about this small thing at all. They should. Happiness is a rarity on the internet. So Happiness- IMBB haz it. πŸ˜€
happiness imbb

Makeup, Beauty, and All Things Pretty

Last but not the least, I love the way IMBB is exploring the concept of beauty. To me, a woman is beautiful if she’s comfortable with oneself. Whether you are outrageously fashionable or a simply-dressed homemaker. Whether you are thin or plump, fair or dark, rich or not-so-rich, if you’re a happy person who’s comfortable inside you’re worth million dollars. We get a lot of emails where females say that they had forgotten their love for beauty after their marriage but they found it again through IMBB. And lots of single girls who have been told that makeup is wrong or whatever. Wrong or right, it is one’s own personal choice. And if someone loves makeup you should not stop her from doing makeup. Simple as that. And this is why I love how IMBB is growing into so many facets of beauty- fashion, fitness, health, and travel also. IMBB is exposing women to how beautiful they can be. And that, I think, is the essence of IMBB. πŸ™‚

That is how we see IMBB people. Traffic will come. Money will also come. But what we are chasing is something more beautiful than that. πŸ™‚

IMBB RECOMMENDS

129 thoughts on “IMBB: Today, Tomorrow and Beyond…

  1. Wow.. such wonderful thoughts.. love you guys for what you do and how beautiful you can make a woman feel.. yes, inner beauty is everything… external beauty is a temporary thing and eventually fades with time.

  2. awww Sanjeev..that was a one beautiful post….some of the things are so true and we all can relate to it….Thanks to you and the entire IMBB team for giving us such an awesome platform to share our views…. *happydance* *happydance* and you are right IMBB does bring a smile to our faces everyday….(MY day starts and ends with looking at IMBB only…. *preen* *hihi* *powder* )………….. *happy dance* *happy dance* *oye balle* *oye balle*

  3. Sanjeev sir……
    1. Rati di can never stop loving sucha wonderful hubby “”she just can’t.. πŸ™‚ ”
    2. IMBB is sucha worderfull world for we all….i can assure IMBB will b just growing growing and growing at a higher rate..

    1. Yashika….true….Rati will never stop loving Sanjeeevji *hihi* *hihi* *shy* and IMBB would never stop growing *hifive* *hifive*

  4. *thankyou* to you, Sanjeev and *puchhi* to Rati, Jomol, Neha and rest of the gang!
    If there is one thing that the Indian woman lacks, it’s admiration. Admiration for the multitasker in her and the way she carries herself. And that’s what most of them are craving for! A simple comment saying ‘nice review’ can make one’s day more often than not!
    Kudos!

  5. I am so very happy and proud to be a part of this Nari Sena….lots and lots of good luck to all of us….Thank you IMBB for the lovely platform and as Sanjeevji said, this is a corner of happiness, for me this is a corner of exploring self as well….thank you, thank you, thank you….. *jai ho*

  6. wooow what an article Sanjeev ji.. *clap* it made me so damn emotional.. *cry* this is the only place that gives me immense happiness when i open it *happy dance* i would thank you people to open up a beautiful blog like this and maintain it so successfully *haan ji*
    The best thing i feel is that this blog is a big family where women speak to each other in such a sisterly way.. you guys have given employment oppurtunities to soooooo many women… be it teens or be it college goers or housewives…i salute you guys and i loooooooooooooooooooooooooooooove IMBB… *happydance* *woot* *oye balle*

    1. Saloni…. *puchhi* *puchhi* IMBB is like an industry, we hope more women come into this fold and find independence πŸ™‚

  7. wooow…nicely written sanjev ji… *oye balle*
    i agree IMBB brings happiness and smil..I’mone of those gals sitting in office and smiles reading the comments & reviews… :)lucky tat my manager is nt a lady n he does nt check imbb and see my postings during wrk hours..lol
    and i never knew that the brands do take notice of the reviews..this is a super goood..this prooves imbb has reached great heights..
    I feel so proud to be associated with imbb… *hifive* *hifive*
    cheers πŸ™‚

      1. haha I agree Rama! The first thing that I do when I reach office is open IMBB and then touch my outlook πŸ˜› though i do delete my search history later πŸ˜› πŸ˜›

    1. Rama…..I know you sneak on IMBB during working hours…. *hihi* *hihi* Yes Rama, brands are reading our reviews, so yes, you have a voice here *announce* *announce*

  8. Wowww Sanjeev ji, such a beautiful thought *clap* IMBB is one place where we all get peace… it’s like as if you are home. πŸ™‚ The day anyone’s review comes up its’ like as if you have achieved something… the comments everything just about every single thing on IMBB feels that we all are just meant to be here and this is HOME for us. Thank you so very much and once again I loved simply loved reading your thoughts πŸ™‚

    1. and you know I’ve realised that I read sooo much so much on beauty these days;(Infact my boss will kick me out if he realises the same πŸ˜› ) so that I can prepare an article or a DIY by myself and share it with you guys. It just give me immense immense peace and happiness πŸ™‚

  9. Awww sanjeevji this write up touched my heart *clap* … Rati will never stop loving U u both r made for each other. And yes my love for makeup have grown through IMBB only. I would love to stay connected in IMBB forever so that my daughter can also become a fashionista (I am unmarried though *hihi* ) I guys rocks *jai ho* .. I may not share any reviews but I love to comment and read IMBB.. *hifive*

    1. Shilpa Sri….. “I would love to stay connected in IMBB forever so that my daughter can also become a fashionista (I am unmarried though )”

      thats a huge compliment and means so much……thankies *puchhi* *puchhi*

  10. so true sanjeev ser…my love for imbb is increasing day by day…it is like my family now…thanks to you and rati….thanku soo much
    *thankyou*
    n hats off to imbb *jai ho*

    1. *hihi* I love your first picture it is so damn cute! Your posters have so many cats and I too have cats at home so I like them all πŸ˜€ πŸ˜›

  11. I love the way you have penned your thoughts Sanjeev – its articulate, simple, and so true! You are absolutely right when you say IMBB has the power to make someone going through a rough day smile. Thank you for being the founder of this ‘chamber of secrets’ and kudos to the entire IMBB gang for being so AWESOME!

  12. Sanjeev sir..imbb actually has happiness……that catty z tooooooo cute….sachi muchi….

    have already read the post 4 times….it is so well written.. *jai ho* ….uhhh…..IMBB..ROCKS…

  13. Every word well said, Sanjeev. I like your mix of bemusement and pride as you navigate and steer us safely through this wonderful world!!

    As I mentioned once, I began reading IMBB when I was not in a very happy place in life, so what you’ve said about happiness especially resonates with me. While I always loved pretty things, IMBB sort of gave me a home and a place to indulge that love without feeling guilty… this is, above all, a place to celebrate everything that’s beautiful in life, and I don’t just mean lipcolor or trinkets. I do read other beauty and fashion blogs on a regular basis, some very glossy and glam, but nothing quite captures the feeling of community, wellness and banter that IMBB has…and reading your thoughts on what you choose to emphasise on, makes it clear why that is so. Congrats and best wishes to you, Rati, Jomol, Neha, Era and the rest of the team!!!

    1. Awwwwwwwwwww Shai….. *puchhi* I still remember the bus incident that you had narrated when you were with your best friend πŸ˜› πŸ˜›

  14. Sanjeev ji…… i have always had this in my mind…but never really got to say it….. but now that u have penned down such grt words….lemme say it… i really feel Rati is so damn lucky to have u in her life…..a man who take such great passion in his partner’s interest…. God Bless U both…. A big *thankyou* to u, Rati and the whole gang of IMBB to make it such a grt platform for all the ladies…. *clap*

  15. What a lovely thought Sanjeev ji.. I completely agree that even I had forgotten my love for beauty but I found it again through IMBB… *pigtail* *pigtail* *pigtail* so proud to be a part of this.. I’m so happy to know You all..Rati, Jomol, Neha nad everyone.. *cry* *cry* *cry* I got emotional.. *cry* *cry*

  16. Sanjeevji..

    I don’t have to repeat that I really like and respect the way you write. *clap* *clap* It connects… whether on FB or on IMBB. Second, I think one thing that makes IMBB different from others is – Honesty. I love IMBB for the honesty which which the owners, team members and the contributors write here. *announce* *announce*

  17. Very beautifuly written Sanjeev ji…. πŸ™‚
    Now IMBB is such an important part of my life, that If I don’t see the site atleast once a day i feel somthing is missing … God bless IMBB *hifive*

  18. Wow.. That was so straight from the heart.. U have such a wonderful way with words Sanjeevji. Not everyone can write from their heart, the way u do. *respect* And the one most thing I love abt IMBB is the personal touch… There r tons of readers here, but they all feel like friends πŸ™‚ And sir, the posters are absolutely hilarious n simply cute *woot* *woot*
    Rati, n everyone else who makes this place so great, u guys will never know just how much difference this place makes to every girl who reads it πŸ™‚

  19. I am screeamiiing loud *announce* I Love IMBB *announce* Its such a happy place for me that i forgot all the tension and feels like i have lots of friends in my life as i work from home and it becomes boring and lonely sometimes but IMBB is my beloved in such times *puchhi*

    Sanjeev ji your farsightedness and rigorous efforts of all IMBB team is making it a huge hit and i really hope that it will be a part of every women’s life in India one day *cry* *cry*

    I wud love to be a contributor of IMBB in future *happy dance* *happy dance* *thankyou* for bringing IMBB *jai ho* *jai ho* *jai ho*

  20. Sanjeevjiiiiiiiiiiiiiiiiiiiiiiiiii….. *cry* *cry* *cry* Its like you have put all my thoughts into words…..and that too beautifully. Sanjeevji, you should seriously think about writing books, from the very first word to the end of the writeup is interesting and meaningful. IMBB is in my life day in and day out. You, Rati, and Neha are like my immediate family. All you said about gaining independence, having a voice, and being heard, is true.

  21. i loved reading this post!!!!!!heartFelt,heartDrenched watever i love IMBB and will always accompany it in all times i may not be an ardent writer but i am an ardent follower of this blog. *puchhi* *BIGHUGS* to IMBB and kudos sanjeev ji extremely heart touching post. *thankyou*

  22. yes , imbb is a place of happiness…..just last week,,,,,at around 12 in the night i was so stressed because i wasnt prepared well for the next day’s mock exam and was also worried about my board exams and then i came on imbb for a few minutes and that was the day that those smileys were introduced and i became so happy to see them,,,,i was laughing and was commenting on posts and using those funny smileys and i went to sleep with a smile!!
    and about empowering ,,,,yes imbb has empowered me! earlier i coudnt buy anything of my own…thanks to my not getting pocket money….but now i can buy small things even if its a small thing of 50 rupees…..and it makes me so happy that im spending the money which i have earned all by myself and even later when i go for job interviews i can say that i have worked on imbb!!
    It was a matter of destiny that i came across imbb about a year ago!! i feel so blessed for that….and the whole imbb team keep on with your honest and sincere work!

  23. *clap* *clap* *clap* *clap* *clap* *clap* Sanjeevjee,
    And yes, IMBB brings back the “Love thy self” concept back in women, which we sometimes lose over a period of time..

  24. your a super writer πŸ™‚ … how easyly you said every thing and super writing. jomol is very right that you should πŸ™‚ think about writing a book a big *thankyou* for this wonderful post *thankyou* *thankyou*

  25. Totallly fallen in love with IMBB… really really improved a lot in my looks and especially on how to do makeup with right products … This is definitely the best blog I have came across πŸ™‚ πŸ™‚ … Thanks a lot to Rati and Sanjeev πŸ™‚ πŸ™‚

  26. thank you Sanjeev for this post.
    first of all you write very well ,everytime i see your post i make sure i read it πŸ™‚
    this post is written beautifully
    kind of encouraging

  27. IMBB simply rocks.. *shy* I cant imagine a day without IMBB.. The best blog *pompom* Thanks a lott to team IMBB *thankyou* *happy dance*

  28. the way u have penned down your thoughts is simply outstanding….simple words touching thousands of hearts *jai ho* *jai ho* *jai ho*

    IMBB makes me super happy..i can spend hours here going through archives n at times reading the same article again n again…i love makeup & fashion and IMBB has helped me in expanding my knowledge about it. *nails* *powder* πŸ™‚

    a Big THANK YOU to IMBB for give the opportunity to work from home *thankyou*

    ALL THE BEST to the team IMBB…love you guys truck loadz *puchhi* *clap* *clap*

  29. sir, a touching post again! i always look forward to your posts , they are so motivating . once your post” lust for life” made me regain my confidence once i was on the verge of losing it.who says IMBB is makeup and beauty blog. for some people its much much more then that. a simple girl from Saharanpur is our darling fashionista, and a guy who started website in a rented flat is a Management Guru.na sir. IMBB is a ”SAGA OS INSPIRATION.” I just wish one day when i will fullfill my dreams , i will be able to meet you personally and will be able to thank you for the part you both owe in my sucess through inspiration. love you and rati a lot

  30. Beautifully written, Sanjeev. I don’t think even you realize the true reach of IMBB – because there are so many more out there who probably don’t contribute or comment, but they read IMBB all the same, and are influenced by it. I especially love the new focus on health and mental well being. Wish you many, many more decades of success and happiness!!!

  31. It is always said behind every successful man there is a woman, But here on IMBB, behind soooo many successful women there is one man and that is you Sanjeevji. Your hard work and dedication means so much to all of us :).. *thankyou* to whole IMBB…..

  32. Earlier also I told u that u r an all rounder…
    I think your post include many’s thoughts, thinking and love towards IMBB
    We truly love IMBB, and stop fearing about those two things Sanjeev ji, we are putting
    our best to make IMBB to the top list…
    And one thing I want to say y IMBB is rocking is bcuz
    Of u guyzzz the whole IMBB team, Rati, Neha, Jomol everyone treat us so well
    IMBB is something attitude free and thats the best part of it…
    I agree even earning 10 Rs of ur own is such a big thing…
    U understands a women thinking and thoughts so well, I’m proud to be a part of IMBB
    *jai ho* *jai ho* I really really want to salute u for wat u think and the way u express *clap* *clap*

  33. IMBB touched my life and made it so beautifully … I really thank u for making me realize who I am and what is my worth. just a humble Thank u…

  34. Sanjeev… *clap* *clap* This is by far the most beautiful post on IMBB after your and Rati’s story of course about how you reached where you are today. You know I often read your story, it fills me with positive thoughts especially during those difficult times when I am about to give up on certain things in life….

    Rati, you, Jomo and Neha you all are fabulous and take care of IMBB so well. As I have always said that this is a happy space to be in and it means so much to all of us around. Thanks for everything.

    Rati and Sanjeev you inspire me so much, perhaps, I could never put it in words how I feel…

  35. bows *jai ho* *jai ho* *jai ho* *jai ho* this article is so close to my heart πŸ™‚ u know i can proudly say i write for IMBB… not only women empowerment… happyness.. smile.. makeup, IMBB has helped us to cope with our personal problems as well *haan ji* *haan ji* … trust me u have not only touched our life but also our heart and soul. u have made us emotional *shy* *shy* and u know i would not say this is one of the best… rather i would say many more best one is to come. πŸ™‚ πŸ™‚

  36. Sanj, I will not stop loving you. πŸ˜› This is so embarrasing *hihi*

    Thank you so muchhh everyone for the lovely comments. you guys are my family. I just can’t think of a single day when I don’t want to chit chat with you guys, share things with your all or read your posts. IMBB has been a great learning experience for me be it in terms of makeup, fashion or people. I think I have done pretty okay in all the aspects. :)) I hope IMBB becomes stronger and better every passing day.

    Whether it is buying a new bag, more makeup πŸ˜› or sharing our travels, all of you together make it one big celebration. So A BIGGGG *thankyou* for that.

    I am feeling good *happy dance* *happy dance* (ing) today . Thankooo. Mwaaahhh!!

    1. Awwww the first line is chooooo cute… *shy* *whistle* such a loovey doovey couple.. may you both love each other all your life long..best wishes to you both Rati di *puchhi* *jai ho*

  37. Hi,

    Though I’m a silent fan of IMBB and regularly visit on every post..and also I’m big Fan of Rati..her style..sense of fashion..mind blowing..m in love with…but now onward m fan of Mr. sanjeev too…I must say this is a awesome post of yours *clap* *clap* *clap* *announce* *clap* *happy dance* keep rocking *happy dance*

  38. *pompom* *pompom* *pompom* *pigtail*

    Men are from Mars…. Women are from Venus… Its really tough for a man to understand a woman..
    But you both are just wowww…..made for each other… God Bless You both…..

    Love you Love birds…… *clap* *hifive*

  39. *clap* *clap* *clap* *clap* *clap* lucky to have discovered IMBB soon enuff πŸ™‚ *happy dance* *happy dance* *happy dance*

  40. Sanjeevji Hats off yaar………… fallen in love with you , Rati n IMBB team n IMBB……… πŸ™‚
    IMBB team rati, jomol, neha n many more names to write i love all yaar gave me a gud fashion sense……..
    And
    Such a blessed couple…..i pray Jesus u both live happily yaar………. *hifive*

    Sanjeevji your post n posters are damn gud………such a good writer i ever saw in my life…..n Rati u r so lucky to get such a gud n handsome husband who is afraid of loosing u and i guarantee u both are made each other…….(sath janmo ka rishta……hehehehe *hihi* )

    Wish you both n IMBB a good progressive life………. πŸ˜€ *happy dance*

    n 1 thing IMBB is never going to fall….but will go a long success way i pray *puchhi*

  41. Really well said Sanjeev. I am sure that each and every one of us appreciates you guys for making us feel so good about ourselves. Whether its tips, suggestions, encouraging comments this place is the place to be. It is really addictive. I have learnt so much in the past couple of years that I have been part of it.

    Bigg thanks to you, Rati, Jomol, Neha and gang..Love you guys..mmuaaahhhh!!!

  42. There’s not a single day which goes by without seeing imbb.i got to know product which truly work and which dont.i also see in many other blogs that they seem to write glowing reviews about some product which the PR has sent them(some dont even mention that its PR sent!) *spank* .and before knowing all this,i used to believe and buy them and sadly many were duds.but here on imbb,knowing that imbb is not affliated with any brand,i’m so confident about the reviews *pompom* .
    #heartfelt thanks

  43. Hehehehe..I couldn’t resist making the 100th comment πŸ˜€

    Thank you everyone! Read each and every comment and felt really really special. Felt nice to see comments from people who usually never comment. πŸ™‚

    As long as we have this love on IMBB, I don’t think we’d ever stop growing.

    God bless you all. πŸ™‚

    1. God Bless u both n IMMB Sanjeevji……… πŸ™‚
      N i knw IMBB will never stop growing…….. *haan ji*
      People easily get dragged towards IMBB coz of you, Rati n IMBB team unity…….. *duh*

  44. Such a beautiful post Sanjeev! *clap*

    I love IMBB and I love to unwind and relax at the end of the day with it. You guys are awesome!!

    Love you all! Hugs! *puchhi*

  45. wow such lovely words.. a big thanks to all of u.. n sanjeev ji n rati di u both r an adorably cutiee couple *pompom* *pompom* πŸ™‚ πŸ™‚

  46. Thank you Rati,Sanjeev,Jomol,Neha,Nidhi and all those ppl who have made this forum a successful one…i’ve learnt so much from this blog about makeup and style and what not..many women have found their lost selves here..some have found the confidence that they can earn too…for that hats off guys<3…i'll always be a part of this blog and continue to read your wonderful articles…maybe even contribute some day…not a single day goes when I dont open your page…
    Thank you for this amazing blog you have given us πŸ™‚

  47. How simply and clearly you have put your thoughts is amazing. Yes you guys do bring happiness in our lives, that you can be sure of. I have always been very very very happy to see the way women support each other here, with no negativity, and this for some of us means so much. I am glad i came across IMBB, great jobs guys!

  48. OMG… every word is so true Sanjeevji…
    I was away from home for more than 3 weeks and could not connect to my virtual world…. and I cant imagine I missed IMBB so much it hurts… πŸ™‚
    I am back in action now… Its great to see IMBB again after such a long time… πŸ™‚ *happy dance* *happy dance* *happy dance*

  49. this is seriously on of the best written articles at imbb. u know i hve an addiction that i visit imbb after every one hour, no matter how busy i am. i have been too busy.nowadays to comment or read full articles but i definitely keep visiting. when i saw this article n started reading it in d noon i cudnt stop myself from reading whole of it, though i was sitting in the ward n a patient was killing me with his useless questions but i knew i had to read it. rofl
    i so agree with all the things u mentioned sanjeev sir. imbb has given me a lot of confidence n freedom. i have been a very studious person my entire life n imbb gave me confidence that i m capable of doin anything other than studying like writing reviews n taking care of my looks
    imbb is like a family, there’s not even a single day which goes without imbb. god bless imbb n believe me, its never going to stop growing. :).

  50. Sanjeeev sir, dats a lovely article…imbb wl alwz keeep growing cz f d wonderful team created by u n rati.. *pompom* *clap* hatsoff to each and evry person who contributes to imbb
    I js love u guys..for me imbb is lyk “google” for all my make up, beauty and fashion needs…i cn search for e1 the smallest item dat i want!!
    Keeep up the good work.. *clap* I truly wish u lots f luc n i hope imbb keeps growing!!
    Looking frwd to contributing on imbb someday.. πŸ™‚
    N rati cn neva stop loving u sanjeev sir,
    U guys r truly made for each oder!! πŸ™‚

  51. *announce* *announce* *announce* *announce* i loveeeeeeeeeee imbb *whistle* *whistle* and i m sooooooo happy after reading this post *happy dance* *happy dance* *happydance* *happydance* *hihi* *hihi* *hihi*

  52. Such a lovely post sanjeevi… Love the way u have put the whole post into. Sooper dooper dam prietty loving couples. Touch wood u both remain same always. IMBB and Rati our angel will remain ever green forever. All prietty lovely readers and fans of IMBB there. Let’s all proudly say that IMBB is ours ours and ours….. Longlasting forever

  53. fabulous post sanjeev ji.. *jai ho* *jai ho* this is really overwhwlming.. imbb has given me happiness in every possible sense… love imbb trully… *puchhi*

  54. Very well written sanjeev ji.. keep them coming.. Love the feeling, that team IMBB, the whole set of people who contribute articles, the make up enthusiasts who comment and encourage, and silent readers, all coming together πŸ™‚ kudoss to the whole team πŸ™‚

  55. keep rocking.. *happydance* *happydance* *happydance* *happydance* *happydance* *happydance* *happydance* *happydance* . all the very best… hats off to ur dedication *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *jai ho* *hifive* *hifive* *hifive* *hifive* *hifive* *clap* *clap* *clap* *clap* *clap* *clap* *clap* *clap*

  56. Sanjeev this is one of your best post *happy dance*
    Love the way you have shared the essence of IMBB *clap*
    I really wish you both go miles together on this successful journey *puchhi* we also njoy the same journey along with you *happydance*
    I m sure everyone love you guys and love IMBB, you guys surely make us HAPPY *jai ho* *thankyou* *pompom*

  57. Hey.. I dont know how you people add up me.. Eagrly wanna join u.. *waaa*

    Such a adorable team it is..Love u IMBB..:* *jai ho*

  58. This is one of the best posts on IMBB. A big thankoo to Rati n Sanjeevji n the IMBB gang for something so wonderful. Every single person here(reader/writer/admin) makes a difference in some way or the other to our lives. *clap* *clap* *clap* *clap* *clap*

  59. geeeeeeeee..i jus read this πŸ™‚ i kinda feel happy and proud to be mentioned in the post πŸ™‚ and i can sooooo relate with every line you mentioned in the post! πŸ™‚

    Sanjeev and rati you guys are one of the most inspiring people I have met!! πŸ™‚

    I wish you both the best in life πŸ™‚

  60. IMBB was the pioneer in blogging world .. *shy* and one cn never let a day go without reading the make up articles.. *haan ji* congrats and wish imbb more success in future *pompom*

  61. Aww.. am such a fool to get notice of this wonderful article late.. *headbang*
    I truely agree from above written heart warming message to all beautiful womens here.. *happydance*
    I will never ever forget imbb for a wonderful life and dreams it gave to my exhausted eyes.. *haan ji* Imbb took my lone life to a new horizon and now i can’t believe so many people feel same like me and they are here to cheer me up.. *pompom* *pompom*
    My hubby is my best frnd who always motivated my dreams towards reality however it would nt have been possible without imbb. Its more thn blessing to be here!! I proudly stand infront of everyone and tell them i belong to imbb.. *oye balle* *oye balle* *nails* *pigtail* *powder*
    Even he is also inspired to get in touch with all my small and big demands and stand behind me to watch my step and let me feel safe.. *clap* I really salute ur dedication, devotion and effort for wonderful reality IMBB.. *clap* *jai ho*
    I wish imbb prospers and goes on generations to generations as am dreaming of my baby doll aadya posing and writing and reading on imbb.. *oye balle* *happydance*

  62. Wow! What a refreshing change and how inspiring to have someone talk about family culture, empowerment, believing in oneself rather than revenue generation and bottom lines!! Sanjeev, I guess you already know that you have a flair for writing…but I am not discounting that from the sentiment conveyed!

    I just saw this article now coz have been travelling and off-network so obviously backtracked to see what all I missed. (Happy Birthday to you and to Rati and Anniversary greeting to Mrs & Mr Jomol!!) Your article makes me write back and not be a silent observer becoz I do think IMBB is an amazing platform created by an equally amazing team. I have been silently reading the blog for ages….no, not reading…consulting the blog for ages! So much so that, on my last trip abroad, I practically hung out of my balcony window (to get better network…hubby was using the laptop, you see!! *waaa* ), to check on the products i had seen in the day….before buying them!! *scared*

    THe one thing which struck me about the blog (more than the reviews at times) was the easy banter between the IMBB members…your team, the readers, the reviewers, etc! It made me want to be a part of this team. It just took me back a decade to my first job and the culture we had! Anyhow, I have been a little unsuccessful but hope to join this team soon….they say “third time is the charm”!!

    N Kudos to you and Rati for having created such a fabulous platform to begin with!! *jai ho*

    Lastly (i know its already too long a comment!! *spank* ) Your comment about pre-existing lipsticks reminds me of my hubby….He cannot fathom *headbang* why I continue to spend on makeup and why I need so many lipsticks/blushes/ gel liners, etc, etc, etc. I guess its his way (and maybe yours) of saying that his wife looks pretty even without them!! Or so I believe!! *hifive*

  63. Sanjeev ji…..such a lovely article πŸ™‚ . IMBB is like a new passion to me now *powder* *preen* . Rati is already my Fashionista idol!!! *jai ho* And you guys have no idea how thankful I feel to u both……. because whenever i am depressed your blog is my abraca dabra wala happiness *powder* *shy* πŸ™‚ πŸ™‚

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